Paid Media Services
Effective paid media management provides an immediate and measurable impact on your organization’s success. Take the guesswork out of paid media campaigns by working with a PPC management agency with a proven track record. Oneupweb collaborates with your marketing team to efficiently drive high-quality leads and raise brand awareness.
Our paid media services are flexible, spanning from consultation and strategy to creative-as-a-service to complete paid media management. Whether we’re supporting a national brand or individual locations of a multi-unit business, we provide diligent ad management and accurate reporting.
Work with a paid ad management agency with the experience to guide strategy and celebrate big wins with you.
Paid Marketing Made Simple and Effective
Our paid media services team has decades of experience in paid B2B, B2C, ecommerce, and paid media auditing across several industries. We work across ad mediums like paid search, display, programmatic, and social ads. We’re more than a one-trick paid media company; working with Oneupweb gives you access to paid media specialists and a fully integrated team of SEOs, developers, designers, videographers, and more. Together, we create all the assets required to support even the most comprehensive campaigns.
Our Paid Media Management Services
Paid Account Audits
Need fresh eyes on the campaigns you’re running or the ones that fell flat? Our digital advertising agency will take a hard look at your current paid media accounts and give recommendations. This can be a standalone service or part of the setup process for ongoing PPC management services.
Paid Media Reporting
Get granular with optimized paid media reporting, which is included in most paid media agreements. Our paid and SEO teams often work together with clients to improve data quality from Google Ads, Google Analytics and other paid media tools. This way, you can be confident in conversion event accuracy and other metrics in your Oneupweb report.
Paid Search Marketing (SEM)
Sit pretty at the top of the search engine results page! We’re happy to support or manage your paid search campaigns in Google Ads or Microsoft Advertising. As a full-service team, we excel at making SEM and SEO work together, and better aligning paid media with your other marketing channels. Get all of your digital marketing efforts in sync!
Display & Programmatic Paid Media
Ideal for building brand awareness, display ad campaigns work best when targeting is specific and ad creative is cohesive with a dedicated landing page. Oneupweb loves doing custom-designed display ads (static, animated, video) and conceptualizing campaigns from start to finish. We can also work with your in-house design team and provide the paid media strategy that makes excellent assets perform! We are masters of the Google Display Network and expanding reach with programmatic ads.
Video Ads
If you’re interested in running in-stream, display and native video ads, you can lean on Oneupweb for any level of service. Our PPC agency experts work closely with our media production team to hit it out of the park with video advertising. Have fresh ideas? Starting from scratch? Either way, we’d be excited to talk about it.
Social Media Ads
Consumers are spending more time on social media platforms than ever. We’ll collaborate with your team and our social media marketing squad to make sure the right audience discovers you on social. Platforms like Meta, TikTok, YouTube and LinkedIn have targeting options that perfectly complement other paid media efforts.
PPC Management Services
When you make us your PPC management agency, we handle all under-supported parts of your paid media strategy for you. Whether that means we manage everything or specific platforms, it’s our pleasure. We want to help you achieve more than ever with paid media marketing.
Ecommerce Ads
Our paid media team is well-versed in the ever-growing options for ecommerce ads. They work closely with our creative experts for fully integrated paid campaign strategy, design and management. We can help you pull all the right levers to drive product interest and sales.
Traditional Media Buying
Need assistance purchasing billboards, radio ads or TV spots? Our team is equipped to help with your traditional media buying and your digital paid campaigns! We also have experience with scripting and producing television commercials, making it easy to work with one vendor from start to finish.
Get More Out of Paid Media with Oneupweb
Paid media advertising can be incredibly effective, but continual refinement is necessary to avoid waste. Put an expert eye on your paid marketing campaigns to maximize your budget and efficiently find success. From consulting to full-service PPC management services, we have your best interests in mind.
Paid Media Marketing FAQs
What is paid media marketing?
Paid media marketing refers to any digital marketing that involves paying for a digital ad placement. It’s often referred to generally as PPC, but this term technically refers only to ads with the common pay-per-click payment structure.
What is paid search marketing?
Paid search marketing is the process of placing ads on the search engine results pages (SERPs) of platforms like Google or Bing. Targeting for search ads may be based on keywords and audience affinities, interests, search intents, and more.
How much does paid media cost?
We tailor our support to suit your organization’s needs. After a detailed (and fun – we promise) discovery call, we create a detailed proposal that includes specific costs, preliminary goals, and a summary of how we can best support your team. Check out some general pricing information to get a feel for things.
How often should you evaluate your paid media budget?
Every organization has its own way of establishing its paid budget and determining when to make a change. We often recommend establishing an annual budget that includes funds for management and creative, and reserve funds to capitalize on opportunities. We always make specific budget recommendations during reporting calls based on real results and conditions.
What are paid campaigns?
Paid campaigns are focused marketing initiatives designed to support a specific message, product, service, or broader business goal. They may integrate with an overarching campaign that involves multiple marketing channels, such as email and organic social media. We work with clients to create effective paid campaigns that reach the right audience at the right time.