Asana vs. Teamwork: Which Is the Best Project Management Software for Marketing Teams?

The world runs on software. In-house marketing professionals and agency staff rely on project management software like Teamwork and Asana to organize marketing assets, deliver campaigns on schedule, and collaborate in real-time and on asynchronous working schedules.

Having the right platform is a big part of working efficiently and putting everyone in a position to succeed. Find out how Asana and Teamwork stack up and which platform we use to make great internet.

What Is Project Management Software?

Project management software typically includes various tools to help teams plan, organize, and complete projects efficiently. Most project management platforms aren’t specifically designed for marketers, but we’ve focused on two options that earn high marks for a few key features.

• Task management – Marketers need to create, assign, and monitor specific tasks. Larger organizations may also need to limit which users can create or manage tasks or which projects individual users can access.
• Time tracking – Without accurate and accessible time tracking features, marketing departments can’t measure profitability.
• Collaboration – Well-designed project management software puts communication front and center with on-platform messaging, task comments, and notebooks to retain hard-won industry or client information.
• Asset management – Storing deliverables on-platform keeps all your work in one place and reduces cloud storage costs by giving teams a single asset storage repository.

Of course, every team is different, and there may be other features that you can’t live without. Choosing a project management software isn’t easy, but we’ve narrowed it down to our two favorites: Teamwork and Asana.

First, a Disclaimer: There Are a Lot of Options

The project management software industry is massive. Hundreds of enterprise-ready companies are vying for a $6.54 billion market that’s expected to grow at a 10.6% compound annual growth rate (CAGR) through 2029.

There are dozens of high-profile offerings out there worth considering, including:

• Monday.com
• Wrike
• Smartsheet
• Trello
• ClickUp
• Jira
• Basecamp
• Airtable
• Scoro
• And literally hundreds more

The biggest driver of the industry’s incredible growth is hybrid and remote work. Roughly 1 in 5 marketers or creatives are fully remote, while nearly 65% of marketers say they work a hybrid schedule, mixing at-home and in-office days. Only 16% of industry respondents are fully office-based.

Unable to cover all of them, below we compare our two favorite project management platforms to get you a little closer to a decision.

Teamwork vs. Asana: The Showdown

Both Teamwork and Asana offer a full slate of project management features, but we’ve found that Teamwork is the best project management software for our marketing agency.

Let’s run through some of the key differences to show you why!

• Multi-user Task Assignment – Some tasks have overlapping responsibilities, requiring multiple team members to collaborate. Although it may seem like a small detail, Teamwork’s multi-user tasks allow us to assign a task to as many users as needed, keeping everyone working. Asana only allows one person to be assigned a task at a time, which can lead to longer timelines.
• Time and Financial Budgets – Teamwork allows project managers to set time budgets for every project and track time against the initial time outlay. This helps managers anticipate potential time overages and reallocate resources (e.g., poke designers) to stay within budgets. Time budgets convert to financial budgets, keeping the accounting team happy.
• Key Integrations – Teamwork integrates with other project, marketing, and sales tools, including Harvest, QuickBooks, and HubSpot. This is a big plus for teams with an existing tech stack that other departments aren’t willing to give up (yet).
• Support – Teamwork offers all users phone, chat, and email support. Asana is mostly limited to forums and FAQs, which isn’t great when you’re trying to find a missing file or troubleshoot an important time report quickly.

If you’re considering switching to Teamwork, they also make it easy to bring all your stuff. Teamwork has an importer tool that automatically transfers user profiles, projects, tasks, and assets from rival platforms.

Teamwork vs. Asana Pricing

Both platforms use tiered pricing based on the number of users. It’s worth noting that Asana offers a free personal plan, while Teamwork starts at $10.99 per month for a minimum of three years; they take the “team” part of their name seriously.

Teamwork has been a solid platform for our team for years. It’s an excellent tool for organizing marketing projects, tracking time, and actualizing costs in real-time.

If you’re this close to trying Teamwork, we’d love to answer any questions you might have before you take the plunge.

How to Choose a Project Management Software

1. If you’re in the market for a better way to organize marketing assets and get your team on track, first take the time to:
2. Read reviews.
3. Ask your industry peers for their favorites.
4. Ask internal team members what they’ve used previously.
5. Speak with the software company’s sales team to make sure it suits your needs.

Then, look at pricing. In many cases, your options share the same core features, and monthly or annual costs are the real differentiator.

Outside of costs, think about your current internal workflows: Are multiple people assigned to the same task? How do you track time, if at all? Then, consider ideal workflows and decide whether any of your options offer ways to consolidate how and where you work, such as file storage, time tracking, and billing or invoicing.

Finally, consider testing one or two software options within smaller teams for a few weeks to see which is the best fit. A little duplicate task management up front could save you a lot of time, energy, and training in the future. Ultimately, we settled on Teamwork for its competitive enterprise pricing, flexible tasking options, and the ability to automate certain actions that weren’t possible with other tools.

An Organized Team Is a Productive Team

Marketing is as fast-paced as any industry out there, and we’re always looking for ways to get more done in less time. Finding the right project management software is a must; working with the right marketing agency is even more important. See what Oneupweb’s (supremely) organized designers, developers, and strategists can do for your organization. Get in touch or call 231-922-9977 to start the conversation today. (Tomorrow is totally cool, too.)