5 Ecommerce Marketing Tools We Love

Posted on June 3, 2024 in Blog

Having the right tools for the job makes building your ecommerce brand a lot easier.

Of course, it takes time to find the right ecommerce tools to match your needs or fill your skills gap – but it’s well worth the effort.

Luckily, we’ve got the Spark Notes version to help you save time choosing the right fit.

Know Your Ecommerce Marketing Platform’s Features

Ecommerce platforms like Shopify, Squarespace and others have built-in marketing tools that you’re probably already paying for. Take the time to see what proprietary and integrated features your platform offers and compare those capabilities with the third-party ecommerce tools for marketing we’re comparing below.

Check the features of your platforms and make a quick cost comparison. Upgrading to a premium marketing feature on Shopify might be less expensive than a similar package from a third-party vendor, plus you know Shopify’s tool works!

Our 5 Favorite Tools for Ecommerce Marketing

Oneupweb’s integrated teams use a mix of paid, organic and social media tools to serve all clients, but there are a few tools for ecommerce that provide even more value for retailers.

Our list of tools includes those we use internally and those we handle on behalf of clients …

1. Klaviyo

Klaviyo is a dedicated email marketing tool that makes email automation, list segmentation and campaign creation easy and effective. Klaviyo saw a 24% increase in global customers in 2023 thanks to its seamless integration with Shopify, which makes sense; Shopify confirmed a 44.35% stake of Series A shares in Q4 2023. For marketers, that’s a sure sign that Klaviyo is a key component of future Shopify plans, which will only make it a more valuable ecommerce tool going forward.

What we love: Small marketing teams need all the automation they can get. Klaviyo’s automated campaigns offer several data-driven pre-built options plus the ability to build custom automations based on a range of segment, time and behavior-based triggers.

2. Scraper by Magical

Get granular with Scraper. This website scraping tool uses AI to identify and save data from web pages to Excel files, Google Sheets or your CRM of choice. We use Scraper to support our ecommerce clients in a few ways, including:

Price monitoring.
Analyzing product keyword and descriptions.
Tracking suppliers and materials.
Evaluating shipping and quality discounts.

Magical offers more tools for premium users, but give the free Chrome extension a shot to see if it can fill a gap in your team’s workflow.

What we love: We’re suckers for spreadsheets. Scraper automatically populates Google Sheets, centralizing data collection so your whole team can access new information the second it’s added!

3. Microsoft Clarity

Clarity offers easy-to-use heatmapping, video recording and user analytics to optimize conversions and provide a better user experience. Like many ecommerce advertising platforms, Clarity integrates using a dedicated pixel. Squarespace, WordPress, Shopify and several other web builders have one-click Clarify integration, making it very easy to set up. We put together a quick summary of Clarity to get you started.

What we love: Marketers use Clarity to inform landing page optimization and improve conversions. The tool also tracks A/B testing, allowing paid media teams to test two variations of the same page and to have an “always on” test during important campaigns.

4. Google Trends

Even with tools like Semrush and Ask the People, our ecommerce teams inevitably head to Google Trends for a real-world, real-time gut check on search habits. It’s a great way to monitor consumer interest in particular products, keep tabs on brand awareness and to spot new products or competitors. For ecommerce brands with a robust SEO and content marketing strategy, use Google Trends to time new blog content to capture seasonal peaks; you’ll never guess when users start searching for windshield wipers.

What we love: Context! Marketing doesn’t happen in a vacuum. Trend data is extremely useful to visually represent how interest in a product in search translates to changes in product demand. Sales down? Use Trends to show how consumer interest has declined and emphasize market share over market size.

Truly, it’s one of the most underrated ecommerce market research tools in the game – and it’s free!

5. StackAdapt

Our paid team uses a mix of ecommerce advertising platforms to deliver cost-effective ads, but StackAdapt is our go-to for programmatic multichannel advertising. It offers industry-specific solutions and strategic ad placements on retail media networks, connected TV ads, review sites, podcasts and more.

What we love: StackAdapt’s video advertising is easy to use and track and has consistently delivered cost-effective results for our clients.

Sharpen Your Ecommerce Strategy with Oneupweb

Put a razor-sharp edge on your ecommerce tools with a data-driven strategy. Our fully integrated teams bring deep SEO, paid media, design and social media skills to ecommerce marketing that put your in-house team in a position to succeed. Tap into an entire agency and fill skill gaps slowing down your growth.

See what makes Oneupweb so different from other ecommerce marketing companies: white-glove service, proactive strategy and a commitment to your continued growth.

Let’s get started. Get in touch or call (231) 922-9977 today.