Introducing Isobella Reinders

Isobella Reinders, Account Manager

I graduated from Michigan State University with a Bachelor of Arts in Journalism and a minor in Media Photography. I have always been passionate about writing, storytelling, and connecting with people. This led me to fall in love with marketing and make it the focus of my career. As a student, I worked with the Residential and Hospitalities unit on campus and learned how to write compelling copy that appealed to a wide range of audiences both internally and externally. After college, I got my first job in marketing overseeing the strategy for a large movie theater company. In 2021, I was recruited to work at Google and spent three years helping my clients achieve success through their Google Ads marketing strategy. Now, at Oneupweb, I am excited to work more in-depth with my clients and collaborate with a knowledgeable and genuinely kind team to learn more and grow my skills.

What’s your average day like at Oneupweb?

I start every morning at Oneupweb by checking in with mine and my team’s schedules for the day. As an Account Manager, the level of organization for our internal tasks makes my heart sing. I’m able to quickly find areas that I can step in and support other account managers, and I know that they are doing the same for me. We are a well-oiled machine which makes it beyond easy to support and be supported. After exchanging our morning check-ins and memes, I get to dig into client work: communicating with clients, ensuring that projects stay on schedule and that everyone has all the information they need to succeed. I also get to be the final set of eyes on our content to ensure that our clients are getting error-free, flawless assets that they can confidently sign off on and trust that the work has been done well. I like to think of myself as the conductor that helps all the pieces come together to form a beautiful symphony (yeah, on top of being a marketing nerd I’m also an orchestra nerd.)

What is your best trait, and how do you use it to help your colleagues and clients?

Definitely my communication skills. Being able to connect with my team and my clients to understand what they need to be successful, and then also putting their needs into words has always been a strength of mine.

What do you like most about Oneupweb?

The joy we all find in our work. If you’re working at Oneupweb, it’s because you love what you do and you’re damn good at it. I haven’t met a single person who isn’t passionate about the work that they do. There is an underlying layer of love that I think gives our creativity and strategy the edge. And the humor! We do what we do well, and we still don’t take ourselves too seriously.

What do you do when you’re not at work?

Spend time with my husband and our two “stinky” cats. I love gardening, reading, binge-watching series on streaming services, going to farmers markets and shopping at small businesses.

What are life’s simple pleasures?

The first breath of crisp cold air when you step outside on a fall morning, the crunch of snow under your boots, a warm cat tummy and buying cake even when there’s no “special occasion.”

Describe yourself in three words?

Sarcastic, Empathetic, Planner