Meet Laura Payne

Laura Payne, Head of Social

I hail from Cadillac, MI, but my post-college journey took me to various parts of the country. While at MSU as a Spartan, I pivoted towards the entertainment industry and headed to Full Sail University in Orlando, FL, to pursue a degree in entertainment business. After graduation, I soaked up the vibes of craft beer in Portland, Oregon, before settling in the Atlanta, Georgia area for more than a decade. There, I dove into work at a boutique design firm that also organized beer/wine festivals and published a community magazine. Starting as a graphic designer, I later advanced to the role of production director. Eventually, I felt the pull back to Michigan to be closer to family and enjoy its natural beauty. At Oneupweb, my passion for social media exploded, leading me to spearhead our dedicated social department.

What’s your average day like at Oneupweb?

I’m always on social media, both during and after work hours, scrolling for ideas, insights, and the latest buzz. When I’m not checking out what’s trending, I’m busy brainstorming social ideas, writing catchy posts, digging into reports, performing audits, boosting content, making presentations, filming and editing videos, grabbing props, planning team shoots, designing posts, and giving content a once-over.

What is your best trait and how do you use it help your colleagues and clients?

I am always trying to keep meetings fun and make people laugh. Dad jokes are a specialty of mine.

What do you do when you’re not at work?

Most of my time can be spent chasing around my preschooler. I love to be on the water and enjoy the outdoors (they call it Pure Michigan for a reason).

What are life’s simple pleasures?

Summer nights on our back porch under the string lights with the natural gas firepit going, listening to music and enjoying some wine

Describe yourself in three words?

Creative. Passionate. Funny.