Video and Photography Marketing Glossary
With modern technology, anyone can successfully incorporate video marketing into their digital marketing strategy. If you’re still learning digital video terminology, our glossary was made for you. Find a list of video marketing terms you’ll encounter as you expand your video marketing strategy and campaigns, as well as photography glossary terms that are relevant to video creation.
Common Video Marketing Terms:
A/B Testing: comparing two versions of a video to see which performs better
Analytics: data and insights about video performance
Call to Action (CTA): a prompt at the end of a video that encourages viewers to take a desired action, such as subscribing to a channel or visiting a website
Closed Captioning: text version of dialogue and sound effects that appears on screen, typically used for viewers who are deaf or hard of hearing
Conversion Rate: the number of viewers who take a desired action after watching a video, such as subscribing to a channel or clicking on a link
Cropping: trimming unwanted edges off of a video frame
Deinterlacing: converting video from an interlaced to a progressive scan format
Digital Rights Management (DRM): security measure to protect digital video content from unauthorized copying or distribution
Encoding: process of converting video into a digital format that can be played on a computer or mobile device
Frame Rate: number of frames or individual video images displayed per second
Interlacing: scan format for video where even and odd lines are displayed in alternate order
Motion Graphics: video graphics that are created to look like they’re in motion, often used for intros, transitions, and lower thirds
Progressive Scan: video scan format where all lines are displayed in sequential order
Quality of Service (QoS): measures video streaming quality, including factors like video resolution and buffering
Render: process of creating the final video file from all the individual video assets
Resolution: video quality, typically measured in pixels
Video Codec: computer software used to encode or decode digital video files
Watermark: semi-transparent logo or image overlaid on a video that’s usually placed in the corner
Photography Glossary Terms Relevant to Video:
Aperture: opening in a camera lens that regulates the amount of light that enters
Aspect Ratio: ratio of width to height of a video frame or image
Depth of Field: distance between the nearest and farthest objects in a scene that appear acceptably sharp in an image
Exposure: amount of light that reaches a film or digital sensor, determined by factors like aperture, shutter speed, and ISO
Focal Length: distance from the camera lens to the image plane, usually expressed in millimeters
ISO: measure of a film or digital sensor’s sensitivity to light
Shutter Speed: amount of time that a camera’s shutter is open to expose light onto the film or digital sensor
Hopefully this video and photography glossary will help you understand some of the common terms you’ll encounter as you create video content. As you become more familiar with video marketing, consider investing in professional help to take your videos to the next level. Reach out if we can help you on your journey.
