Oneupweb Client Snapshot: Eastwood

Posted on in Case Studies

WE DROVE THEIR CONVERSIONS

The online market was revving up when specialty auto body supplies vendor Eastwood came to Oneupweb with an e-commerce issue. Just a few years prior, Eastwood had fully integrated e-commerce functionality into their website, enabling customers to complete secure transactions online. As more sales were processing through the website, Eastwood began to wonder if there was untapped potential online. And they asked us to find out.

SOLUTION

The primary goal was to boost qualified traffic to Eastwood’s e-commerce website. Oneupweb developed and implemented a strategic optimization program to complement Eastwood’s in-house marketing initiatives. And we provided one-on-one consulting to improve the overall navigation and user experience throughout the site.

RESULTS

  • Eastwood’s top 10 SERP positions climbed dramatically, realizing a 611% increase in the first few months
  • Over a six year period, unique site visits continued to increase. Natural search traffic rose 397% during this time
  • The campaign drove qualified traffic to the improved website resulting in a 671% increase in conversions and an 812% increase in online sales

CHANNELS & TOOLS

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