Florachem’s Organic Growth: A B2B Marketing Case Study
Over the past three decades, Florachem Corporation has built a sterling reputation as a leading natural citrus and pine product supplier. Motivated by its partnership with SK Capital, Florachem set out to raise its brand profile in North America and overseas. It’s fitting that the industry leader in bio-based citrus and pine ingredients turned to Oneupweb to give its marketing a very organic boost.
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Meet Florachem Corporation
Based in beautiful Jacksonville, Florida, Florachem is a trusted manufacturer and supplier of pine and citrus derivatives used in an array of end-use applications, including food and beverages, fragrances, and various solvents. The organization has experienced rapid growth due to increased demand for bio-based, sustainable alternatives to toxic or petroleum-based materials.
That growth, plus the new opportunities created by its expanded Port of Jacksonville facility, put a renewed emphasis on the organization’s B2B marketing efforts.
The Project
Florachem’s reinvigorated marketing approach created many immediate needs, including redesigned sales collateral, line cards, and website layout updates. Equally important, they needed fresh ideas. Oneupweb put together a hand-picked team with specialty chemical and distribution experience to craft a marketing strategy to support Florachem’s ambitious goal of 4x growth in four years.
Product-Focused, Results Driven
Oneupweb focused on enhancing the SEO value of Florachem’s product category pages, implementing the very precise keywords used by industry insiders. We prioritized content based on past and forecasted sales to deliver the most immediate results possible.
We also researched, wrote, and implemented top-of-funnel and brand awareness content designed to increase non-branded impressions and position Florachem next to (and above) its competitors on the SERP.
After twelve months of research-led B2B marketing, the results speak for themselves.
The Results
Sound strategy, vigorous research, and excellent Florachem feedback led to outstanding improvements in organic search traffic. For the calendar year 2024, our content marketing retainer delivered tremendous growth:
- Organic sessions increased by 96% year over year
- Organic engagement rate improved by 40% to 65.64%
- Events per session increased 46.3% to 6.4
- Organic key events increased to 59.8%
- Organic session key event rate increased from 0.04% to 9.38%
During the course of the project, nine of the top ten organic landing pages were written or optimized by Oneupweb. The biggest win was the homepage, which saw organic landing page sessions increase 136% YoY, with average engagement time improving from just 1 second in 2023 to 59 seconds in 2024. Tracking results for B2B marketing is always more fun with success like that!
Be Our Next B2B Marketing Strategy Case Study
We know marketing to businesses requires a different approach. For nearly three decades, Oneupweb has helped growing companies capitalize on new opportunities quickly and reliable, high-quality marketing results. For a B2B company, every lead – and relationship – matters. Oneupweb is your connection to both; let’s get started.
Get in touch or call (231) 922-9977 today to speak with our B2B marketing team.