Oneupweb Client Snapshot: OrderTree
WE HELPED THEM BRANCH OUT
OrderTree came to us with a complex site that was buckling with thousands of products in need of constant updating. This North American leader in service parts, outdoor equipment, sustainability products, accessories and more needed their site to offer their users a solid, consistent and impressive experience. They also desired a setup that would seamlessly integrate with their existing third-party infrastructure.
SOLUTION
In one leaping bound we revamped their site to better reflect the brand’s available parts and products and improve usability. While our SEO team optimized site copy to better reflect the brand’s products and bring the property to the top of the SERPs, we synced OrderTree’s existing warehouse management software with third-party services, ensuring that a change made at any level of OrderTree’s product management system was reflected seamlessly throughout the brand’s entire system without requiring detailed product shifting at each level.
RESULTS
- An 80% sales increase over the prior year
- An increase of nearly 20% in order volume
- An immediate decrease in site complaint emails and calls (from 800 complaints per month to 20)
- Greater synchronicity with partners and third-party vendors
