Blog
Why the Consumer Confidence Index Matters to Businesses (And Marketers)
Since 1967, the Consumer Confidence Index (CCI) has served as an economic weathervane, allowing economists, businesses and marketers a peek inside the hearts and minds of US consumers. The CCI offers a monthly gauge of how average Americans feel the economy is working and indicates how comfortable they are making purchases big and small. The…
Meta Verified for Businesses: Everything You Need to Know
Meta hinted at a more robust verification program in early 2023 when it announced Meta Verified. Initially offered to creators, the subscription bundle is now available to WhatsApp, Instagram and Facebook business accounts. The bundle includes several exclusive resources designed to help brands get more from organic and paid efforts – but is it worth…
Podcast Advertising: Everything Marketers Need to Know
Podcast marketing is one of the fastest-growing segments of the digital advertising industry. Advertising on podcasts allows brands to identify and reach their ideal audience, accurately measure performance and support broader marketing efforts with a multichannel approach. We’ve put together all the information you need to evaluate the benefits of podcast advertising, different types of…
3 Ways to Improve Your Direct-to-Patient Marketing Campaigns
Healthcare providers are always looking for new and creative ways to provide patients with the tools and resources to make smarter health-related decisions. Many view patient engagement marketing as a subset of their broader marketing initiatives; in many cases, this “afterthought” approach negatively impacts the results of their marketing campaigns. To succeed, healthcare providers need…
How to Choose a PPC Agency You’ll Love Working With
Businesses don’t have to do it all themselves. Work with industry experts to move a few things off your to-do list and put your paid media campaigns in the hands of a dedicated team. Here’s how to choose a PPC agency that delivers results, strategy and data-driven insights to make a bigger impact with every…
Why Content Marketing Is Important
If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …
How to Choose a Marketing Agency
Choosing a marketing agency involves a lot of communication and introspection. It can be daunting and time-consuming, but knowing what sets the best digital marketing agencies apart can accelerate the selection process and help ensure you’re committed to an agency that can deliver the goods – and be a pleasure to work with. The number…
Every Type of Display Ad (And Why They Work!)
Display advertising is one of the best ways to raise awareness of your brand, product or service. The Google display network includes digital tools that billions of people rely on every day, including Gmail and YouTube. Wondering what a mix of creative display ads can do for your next paid campaign? Let us walk you…
How a Talent Acquisition Mindset Benefits Your Hiring Process
Like marketing, talent acquisition is an always-on, never-done element of success. While it may require time and resources, the benefits of developing a talent acquisition strategy make it one of the smartest investments a company can make. What Is Talent Acquisition? Talent acquisition is an ongoing effort to identify uniquely qualified or experienced specialists, leaders…
Meet Kehoulani Krimbill
Kehoulani Krimbill, Account Manager After graduating from Alma College with a bachelor’s degree in Communication, I spent the next 10 years working my way up the ladder at a small marketing agency; from a part-time sales role to managing accounts, and eventually leading the team as Creative Director. I worked with a range of clients,…
Google Consent Mode: What It Is and Why It Matters
As marketers prepare for the end of third-party cookies and adjust to new consumer privacy expectations, Google’s consent mode offers a smart way to gather behavioral data without crossing any lines. The shift toward complete user privacy has accelerated in recent years, pushing brands to explore new ways to collect accurate and actionable data from…
Wix vs. Squarespace vs. WordPress (And Why a Custom Website Is Best)
Template-based website builders like Wix and Squarespace have empowered small businesses and one-person teams with the basics to make perfectly good websites. There are ready-made templates to show off your portfolio, book appointments or bring your retail sales online to reach a global audience. But which of these customizable website builders is really the way…
