Blog
Ad Service Account Best Practices
You think you own your ad accounts, but do you? Organizations that rely on agencies to provide paid ad management often place too much trust in those partners, ceding access and control of Google Ads, Meta Business Suite and other important paid channels. Take a step back and audit your ad accounts to ensure those…
How to Get Your Website Back from a Controlling Agency
Unfortunately, we’ve supported several clients struggling to access their websites. But they weren’t hacked, their website wasn’t down and, yes, they had the right login credentials. The problem? Their previous digital marketing partner limited their access to their own domain, content management system and Google Analytics properties. Sound familiar? No matter what these types of…
How to Use TikTok for Business the Right Way
TikTok offers businesses an excellent platform to build brand awareness and connect with customers in a low-pressure, entertaining environment. The platform has matured from its pre-teen dance-challenge beginnings into one of the largest social media apps on the planet. While this evolution is great, making a splash on such a massive platform can be challenging….
Leveraging Innovative Marketing Technology
Marketing technology is an investment, a tool and a field-leveler. Using the right technology stack helps organizations of all sizes meet their objectives and collect data that ultimately shapes effective long-term strategy. There are drawbacks to leaning too heavily on marketing technology, too. Let’s get into it! What Is Marketing Technology? Often abbreviated to “MarTech,”…
ChatGPT, SEO and You: How to Use Generative AI for Search
Generative AI tools like ChatGPT and its competitors won’t take your job, but a digital marketer leveraging AI tools might. Marketers use ChatGPT for SEO in several ways, mixing the technology into more traditional keyword and reporting tools. Our SEO and content marketing team has developed a few ways to use ChatGPT for SEO, including…
How to Convert Abandoned Carts – And Avoid Them
Everything fell into place; your customer found precisely what they were looking for and added two to their cart. Before they converted, they left. Abandoned cart recovery is crucial to any brand’s ecommerce success, but it can take time to develop an effective strategy. So, we did it for you. Learn why customers abandon carts,…
PPC Cost Breakdown: How Much Does Paid Advertising Cost?
The cost of paid search, or pay-per-click (PPC), advertising depends on several factors and your goals. Businesses as big as Apple and small as your local bakery likely invest a fair share of their annual marketing budget on paid advertising. Cost, platform, budget and your return on ad spend vary by size, industry market and…
Why You Should Outsource Graphic Design Services and Other FAQs
Few small and medium-sized companies have professional graphic designers on staff. Even if someone from the marketing department has opened Photoshop a time or two, you’ll get better quality results when you outsource design work to an experienced digital agency. We’ll run through some graphic design FAQs that will show you why it’s better to tag…
TikTok vs. YouTube: The Video Platform Showdown
There’s no doubt video marketing is a proven winner. Marketing teams in every industry know that creating the right video content for the right platform can substantially improve brand awareness and drive conversions. But with limited time, budget and resources, most marketers have to prioritize content creation. If you’re choosing between a robust TikTok presence…
Get the Most Out of Ecommerce Email Automations
There are dozens of email automation tools out there, but just like a hammer, they can do more harm than good if you don’t know what you’re doing. It takes time, careful analysis and plenty of testing to hone in your email marketing flows, and we’ve got a few tips to get you started on…
Social Media Marketing FAQs
Social media is an effective marketing tool for brands and organizations of any size. Even if you’ve had a dedicated social media marketing strategy for years, it’s sometimes hard to evaluate ROI, determine strengths and weaknesses or accurately track social media’s role in driving conversions. Social media and marketing have become almost synonymous in today’s…
Email Marketing Frequently Asked Questions
You’re probably familiar with email marketing. Check your inbox right now – how many brand emails are in your inbox? Email marketing is a powerful tool when used correctly. We explore some of the most frequently asked questions our email marketing team receives, giving you answers to help you run a successful campaign. Need a…
