Blog
How to Make Landing Pages That Convert
Campaign landing pages provide to-the-point information about your business’s product, service or other offerings to drive a specific action. They’re usually separate from evergreen pages and not indexed in search engines. Instead, they’re used as a part of paid media, social media, traditional and email marketing campaigns. Landing page optimization ensures that you’re providing well-written,…
Building an Effective Wine Ecommerce Strategy
Online wine sales didn’t start with the pandemic. However, like so many other markets, stay-at-home orders and health concerns accelerated a long-term shift toward direct-to-consumer wine sales. In a largely fragmented market, wineries and distributors are reevaluating their overall marketing strategy and making substantial investments in website platforms, software and marketing campaigns. The Growing Online…
Jump Links and SEO: A Study
Jump links, also known as anchor links, help website administrators move users to the specific information they need within a single page. Anchor links have been a practical element of web design for decades. Today, they may also enable evaluations of user behavior, thanks to Google Analytics 4. Oneupweb tested how jump links and FAQ…
How Has Facebook Changed Its Algorithm?
The only constants in life are death, taxes and Facebook changing its algorithm. Because the algorithm changes so regularly, your social media presence must adapt to keep you relevant. So, how do you do that? First, you’ll need an understanding of what the algorithm is and some of the current guidelines it uses. Then we…
The Low-Quality Traffic Dilemma
Lots of website or app sessions – very few leads and sales. This is the low-quality traffic dilemma, and it’s not what you want. Increase user engagement and focus on the right metrics with a refreshed user engagement strategy – let’s get started! What Are High-quality and Low-quality Traffic Sources? There are no perfect website…
Meet Erin, Oneupweb’s Human Resources Manager
Erin Lentz, Human Resources Manager I am a proud Traverse City native. After completing high school, I entered the Air Force and traveled the world, returning to Traverse City 10 years later. I completed my Human Resources Management degree at Davenport University and began working for a local transportation organization. Oneupweb’s culture drew me in,…
Submitting Your XML Sitemap to Search Engines: Why and How
SEO and content marketing experts Gillian Cobb and Freddy Hunt discuss why and how you should be submitting your XML sitemaps to Google and Bing. Why You Should Submit an XML Sitemap The main reasons to submit a sitemap to search engines like Google is to ensure the most recent version of your site is…
Meet Our Managerial Accountant
Katelyn Johnson, Controller / Managerial Accountant I was born and raised in Wisconsin but have been bouncing around Michigan for over a decade. I have divided allegiances; my bachelor’s degree in Accounting is from Michigan State University while my master’s degree in Sustainability is from University of Michigan. Throughout my professional career, I have spent…
SEO for Hidden Content: Using JavaScript and Accordions
Accordion, tabbed content and other expandable text blocks are solutions for web designers looking to strike a balance between lots of content and clean design. When you package pieces of information into tidy, unobtrusive compartments, you put users in a position to choose what matters most to them. But how do accordions affect SEO, and…
Email Marketing Terminology Guide
Whether starting with a dedicated email marketing campaign or looking to up your game, understanding email marketing terminology makes navigating platforms and evaluating campaigns easier! And it’s worth a little study time: Email marketing is so important that 4 out of 5 marketers would rather give up social media than email marketing. The glossary below…
Oneupweb 2022 Year in Photos
This year’s image collection comes from two of Oneupweb’s talented creative team members: Rob Vanderstelt and Emily Nelson. Enjoy the images they have created and collected. Rob’s Photos: “Just a mix of my favorite shots, these are great examples when everything comes together, from casting, location, wardrobe, HMUA, lighting, etc. all comes together and creates…
Twitter, IRL: A Look at How Twitter Has Changed Since Elon Musk Took Over
The digital world has been watching the slow-motion saga of Musk’s high-profile $44 billion takeover of Twitter. After months of very public antagonism between Musk and Twitter’s leadership, the deal is done. Away from the headlines and the dollar signs, we took a look at the platform, its users and what Musk’s Twitter looks like…
