Blog
Instagram Guides: Everything You Need to Know
Instagram feed posts are a nifty way to pair stunning visuals with neat and concise copy. But what if what you’ve got to say is more than 2,200 characters? Brands still haven’t picked up on Instagram Guides, a feature on IG business and creator accounts that allows for long-form text that supports products, services and…
The Importance of Curation in Ecommerce Marketing Strategy
With the number of US malls expected to drop from 700 to just 150 in the next decade, concerns about the viability of traditional retail are on the rise. As shoppers return to in-person shopping after the pandemic, it’s important for ecommerce brands to recreate the hands-on experience of brick-and-mortar retailers. Combined with personalized digital…
Your New Product Launch Checklist
Successful product launches use every marketing tool available to make a splash. Pulling all the right levers at precisely the right time can be tough, even if this isn’t your first product launch campaign. To help, we gathered insight from our product marketers to create a road map that includes everything your digital team can…
Stay Human with Ethical SEO – Your Audience Will Pay You Back
The discussion of ethical approaches to search marketing has long raged within the field. Of much more importance though is not whether methods are “ethical” but whether they produce lasting results….
3 Tips for Improved Readability: Are People Actually Reading Your Content?
As a content creator, there’s nothing more frustrating than pouring your time, blood, sweat and tears into a blog that no one reads. It’s well established that people rarely read online. Instead, they scan copy quickly to parse out just what they need. So how can we help users find the information they’re looking…
How to Get Quality Franchise Leads on Your Own
Do you really love it when Franchise Direct or Franchise Help sends you a heap of expensive, low-quality leads? Most franchisors don’t, but they feel that the pay-to-play portal environment is necessary. The truth is that you can independently source better-qualified franchise leads with more strategic marketing. Once you start, finding franchise leads gets more…
3 Ways You Can Use Animated GIFs in Digital Marketing
While there may be controversy about how to pronounce it, there’s no debate: GIFs kickstarted the shift to short-form video on social media. Before short-form video platforms like Vine hit app stores in 2012 and long before TikTok went global in 2016, GIFs were the most common short video. From Twitter to Tumblr, GIFs were…
How Do You Know When to Change Marketing Agencies?
Your digital marketing partner is a critical investment in the success of your business. Brands need a partner they can count on to deliver results, communicate and drive strategy. We’ve heard plenty of bad stories about working with marketing agencies. Marketing is a long-term investment built on relationships, performance and results. How Can You Tell…
Website Migration Best Practices Ahead of Your Big Move
As companies grow, they need their digital assets to adapt to new priorities and opportunities. In many cases, website migrations are a multifaceted way to solve technical or strategic problems with the current domain, platform or server. No two migration projects are the same. To complete your site migration without losing SEO value, you’ll need…
How to Improve Your Digital Marketing Strategy – Fast
Marketers, whether part of a whole inbound team or the only team member, feel pressure to improve efficiency constantly. It’s great to always want to improve, but you might not know where to go next. That’s okay. While no true “quick fix” works for everyone, we’ve put together a few tips to help you prioritize…
FAQs About YouTube Marketing
YouTube is a video-sharing platform that happens to be the second largest* search engine in the world, sitting second-step behind its sister company, Google. Billions of users log-in in every month and they’re doing more than just watching cat videos. People rely on YouTube to research products, watch how-to videos and follow the news. Learn…
Keywords and Conversions: An SEO Study
The Internet is made of content. From cat videos to running shoes to more cat videos to emergency HVAC services, one of the most critical components of SEO is organizing valuable keywords onto the correct pages. It’s so important that we often refer to pages as keyword groups to stress that the keywords and the…
