Blog
Franchise Development and Economic Uncertainty
The prevailing legend of the “recession-proof” franchise hasn’t faced the anticipated test of 2023 – yet. Historically, franchises have weathered economic storms well, relying on economies of scale and pooled resources that sole proprietorships can’t access. With inflation elevated and commercial lending rates high, how has franchise development been faring? How will it change? As…
Buy Now, Pay Later: The Future of BNPL
The “buy now, pay later” market topped $170 billion in 2022 and saw more than 360 million unique users worldwide. BNPL options have grown thanks to the accelerated shift toward online shopping driven by the pandemic, offering ecommerce brands another payment option to meet changing demands from their customers. As the perpetual battle for clicks…
Your Content Marketing FAQs, Answered
Content marketing isn’t new. Before the term picked up buzz in 2012, it was simply known as “marketing.” So, what is content marketing? Today, content marketing is a vital part of any robust digital marketing strategy – and you’re probably already doing it. It’s brand awareness. It’s thought leadership. It’s lead gen. Content marketing is marketing. Content Marketing…
Meet Maggie Tayler, Laid-Back Account Manager
Maggie Tayler, Account Manager I worked in public relations for almost a decade in Ann Arbor after college. I moved around a lot with that company, and it offered me opportunities I never could have dreamed of! I also met mentors I still keep in touch with to this day. One day my husband and…
How Shopify Expansion Stores Work (and Why You’d Need One!)
Shopify is an excellent ecommerce platform for growing your online brand. With a range of pricing options and a host of proprietary tools, companies of all sizes get the support and infrastructure they need. Shopify Plus, the premier Shopify subscription level, includes one neat benefit – more stores. Shopify Plus expansion stores offer brands a…
How Do You Market a Ski Resort with No Snow?
Climate change has dealt ski resorts a tough hand. Already fighting to bring guests back after COVID-19 lockdowns and health concerns, declining snowfall appears to be worsening in many parts of the US. What kind of story can a ski resort tell when one of its most important resources is running out? How Is Global…
How to Choose the Right Web Design & Development Company
Finding a single company to take on your whole website project can be challenging. But it’s worth it. Partnering with a vertically integrated company that offers web design and development simplifies your website project. Hiring multiple vendors to design and then develop your site often results in inefficient workflows, an unstable layout and (worst-case scenario) a breakable…
How to Fully Customize Your WordPress Theme (Without Being a Developer)
When Oneupweb decided to develop their new website in Wordpress, the designers found one major difference: custom page and post templates. Find out what they learned….
Marketing in a Recession: Advertising and Branding During an Economic Downturn
Many companies are quick to reduce marketing budgets and ad spend when a decline in economic activity leads to a recession. But advertising during a recession offers organizations an opportunity to increase brand awareness and capture market share. This can lead to a tremendous return when the economy recovers. Why You Should Keep Advertising During…
Multilingual SEO: Website Translation Best Practices
Most websites are built, written and designed to suit a particular audience or a handful of audiences. That customer-first focus becomes more complicated when language creates barriers to finding, understanding and utilizing a website. You can reduce friction by following multilingual SEO best practices. These gold standards may help to improve your site’s organic rank…
5 Digital Marketing Strategies for Resorts
Resort marketing has been put to the test in the last few years. Perhaps no industry was as heavily impacted as the hospitality sector during the COVID-19 pandemic, and with lingering inflation and economic uncertainty, there could be more challenges ahead. Effective digital marketing for resorts addresses those concerns and tells a story; here are…
Ecommerce Schema: Markup You Can’t Afford to Skip
Ecommerce success comes down to the details. Smart brands back up a strong brand message, a beautiful website and a robust SEO strategy with a technically proficient website structure that supports conversions. Ecommerce schema, also known as structured data, can differentiate your products from competitors before your ideal customer even sees your website! Here’s how…
