Blog
Paid Media and PPC FAQs
Paid search is an essential component of a comprehensive digital marketing strategy. Both B2B and B2C brands are looking to optimize ad spend and deliver effective, can’t-help-but-click creative to support product launches, recruiting campaigns or to stay in front of their ideal audiences. Ahead of your next paid media campaign, check out the most frequently…
Testing SERP Feature Impact on 5 Websites
Search engine results pages (SERPs) are always changing. Google is constantly testing new SERP features to provide users with information more efficiently and often without clicking through a result to a domain. The no-click SERP has changed the way we search the internet, but how big of an impact do SERP features have on important…
Digital Marketing Tips for Law Firms
One thing that needs to be more firmly covered in law school is how to market your law firm online. Yet, typically, only large firms with 50 to 100 attorneys have fully staffed internal marketing departments. Based on our experience and industry best practices, Oneupweb put together this collection of law firm marketing tips to…
The Top Social Media Trends in 2023
That’s a wrap for 2022. If you’re not sure what the new year will bring to your social media marketing, don’t worry. At Oneupweb, we are constantly looking forward make sure we’re not only ahead on trends but also able to help you start 2023 on the right foot. We’ll look at what 2022 social…
Should My Blog Only Be About the Services I Provide?
Blogs have become table stakes for modern businesses, but for specialized brands, there may be the looming fear that you’ll run out of things to talk about. However, there are strategies to ensure you always have something valuable to blog about! Some of the most important guidelines are keeping your topics varied and confirming their…
Duplicate Content and SEO: Is There Really a Penalty?
There are thousands of factors that impact your website’s organic performance. One of the factors long thought to be high on Google’s list is duplicate content. Having identical or similar pages causes keyword cannibalization, reduces your domain authority and can negatively impact user experience. Luckily, duplicate content issues are often easy to resolve once you…
Optimizing Your Local SEO (Even Without an Address)
No matter where your business is, you’re local to someone. Local SEO is a great way to get people to visit your business. But what if your company doesn’t have a physical location? Your business can still use local SEO platforms like Google Business Profile and Yelp to drive conversions and grow. Ranking well for…
How to Choose the Right Social Media Platforms for Your Business
Social media offers a tremendous platform to introduce your business to a wider audience and interact with customers digitally. Leverage social media for business to strengthen your brand, stay in front of existing customers and raise brand awareness, all while driving conversions on products or services. Here’s how to prioritize the right platforms to invest…
Quick Keyword Research Tips
It’s always important to start any content writing project with a quick dive into keyword research to make sure you’re covering the topic thoroughly and targeting effective keywords in the process. Even a few minutes can help you identify valuable keywords, reduce keyword cannibalization and write a more informative and useful piece for your audience…
Mobile Optimization Tips for Your Website and Other Digital Content
When smartphones first came on the scene, businesses created pared-down versions of their standard websites and called them their mobile sites. It worked. For a while. With the ever-increasing number of devices and screen types, mobile website optimization and design have become the default for all internet users. Marketing on the Move: Mobile-First is a…
Web Form Design Best Practices
Poorly designed forms ruin the customer experience and negatively impact conversions.What makes an ineffective form and why are they frequently a barrier for users? What can you, the site owner, do to design better forms? We’ve got a few ideas. 5 UX Best Practices for Forms Effective form design isn’t necessarily hard, but it does…
Mastering Social Media on the SERP With 5 Social SEO Best Practices
Social media doesn’t stay on self-contained websites anymore. It’s all over the internet, from actors reacting to tweets in interviews to account links featured on nearly every company’s website. Social media posts are also becoming more vital to SEO, showing up on the SERP (search engine results pages) for some queries! Google searches frequently return…