Blog
The Positives of Negative Keywords
Negative keywords are words that your content will avoid in search engine algorithms. SEO is all about making sure your content hits the right keywords. Not only should you target the right keywords, but good SEO also employs negative keywords to make sure you don’t end up connecting with the wrong audience. Understanding the value…
Digital Marketing Companies That Have Caught Our Eye
It’s a dog-eat-dog world out here, man. So, why are we taking the time to write a blog highlighting other agencies? Because we believe in karmic good (and the American dream). Ready? Let’s dive in. Our Short List of Marketing Agencies to Watch 1. TOKY We’ve been able to see some of TOKY’s work firsthand…
Effective Digital Marketing for Wineries
Winery marketing plans tend to be a puzzle, and with good reason. Multichannel marketing for a winery combines a mix of priorities, including brick-and-mortar retail, ecommerce and promoting your location as an event venue. There’s also the challenge of a diverse and changing audience as wine enthusiasts get younger. Wineries need a differentiator; digital makes…
Digital Marketing FAQ
When you’ve worked in marketing for a couple of decades, you’ve surfed countless waves of change. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us directly! How Do You Reach the Right Audience in Digital Marketing?…
Green Marketing: How to Get Your Brand’s Message Right
The private sector has invested substantially in lowering carbon emissions and creating lasting, impactful changes for how they do business. The focus on sustainability isn’t about marketing; it’s about doing the right thing. Still, brands need to communicate their eco-friendly accomplishments, policies and goals to accelerate industry-wide change and appeal to consumers who care –…
Facing Your Social Media Marketing Problems
Your customers are spending more time than ever on social media platforms. All that scrolling, swiping, and liking is driving renewed importance of social media marketing and social ecommerce, forcing brands to rethink how they present themselves to the world. The average American spent more than 1,300 hours on social media in 2020; now is…
How to Make Landing Pages That Convert
Campaign landing pages provide to-the-point information about your business’s product, service or other offerings to drive a specific action. They’re usually separate from evergreen pages and not indexed in search engines. Instead, they’re used as a part of paid media, social media, traditional and email marketing campaigns. Landing page optimization ensures that you’re providing well-written,…
Building an Effective Wine Ecommerce Strategy
Online wine sales didn’t start with the pandemic. However, like so many other markets, stay-at-home orders and health concerns accelerated a long-term shift toward direct-to-consumer wine sales. In a largely fragmented market, wineries and distributors are reevaluating their overall marketing strategy and making substantial investments in website platforms, software and marketing campaigns. The Growing Online…
Jump Links and SEO: A Study
Jump links, also known as anchor links, help website administrators move users to the specific information they need within a single page. Anchor links have been a practical element of web design for decades. Today, they may also enable evaluations of user behavior, thanks to Google Analytics 4. Oneupweb tested how jump links and FAQ…
How Has Facebook Changed Its Algorithm?
The only constants in life are death, taxes and Facebook changing its algorithm. Because the algorithm changes so regularly, your social media presence must adapt to keep you relevant. So, how do you do that? First, you’ll need an understanding of what the algorithm is and some of the current guidelines it uses. Then we…
The Low-Quality Traffic Dilemma
Lots of website or app sessions – very few leads and sales. This is the low-quality traffic dilemma, and it’s not what you want. Increase user engagement and focus on the right metrics with a refreshed user engagement strategy – let’s get started! What Are High-quality and Low-quality Traffic Sources? There are no perfect website…
Meet Erin, Oneupweb’s Human Resources Manager
Erin Lentz, Human Resources Manager I am a proud Traverse City native. After completing high school, I entered the Air Force and traveled the world, returning to Traverse City 10 years later. I completed my Human Resources Management degree at Davenport University and began working for a local transportation organization. Oneupweb’s culture drew me in,…
