Blog
Google Analytics Channels Explained
In digital marketing, few resources are as valuable as analytics data. To help assemble that data, more than 28 million websites rely on Google Analytics. On July 1, 2023, all of those users will transition from Google’s Universal Analytics to the newest version known as Google Analytics 4. These tools are very helpful, but they…
Meet Téa, Oneupweb Graphic Designer
Téa SanMiguel, Graphic Designer I grew up in Middleville, MI and attended Ferris State University where I obtained a B.A in Graphic Design. I moved up to the Traverse City area January of 2021 and have enjoyed exploring all the great things northern Michigan has to offer! What’s your average day like at Oneupweb? Drinking…
Introducing Casey McDougall
Casey McDougall, SEO and Content Marketing Project Manager I was born and grew up in Farmington, MI with a lifelong passion for books and reading. That led me to get my bachelor’s degree in Professional Writing from Michigan State University, translating a love for the written word into a skill for rhetoric and content creation….
How to Improve Conversion Rate
Tips for Conversion Rate Optimization Testing A simple change to a web page’s design and interface can be extremely powerful. A minor tweak can produce more leads and sales even when traffic stays about the same. Other times, you spend loads of resources on a cool, interactive page and get limited results. Is trying to…
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
All the PPC Terms You Need to Know
Digital marketers rely on many acronyms and abbreviations when discussing their work. PPC terms and acronyms help to ensure everyone is referring to the same paid media metrics and data points. Learning the meaning behind CPM, ROAS and other terms helps brands and marketers stay in sync and focused on the core KPIs that drive…
5 Simple & Powerful Website Animation Examples
Subtle website animation is an effective tool for capturing attention and directing users to the content or actions you’re hoping they will take. Animation leads the eye, improves user behavior and drives engagement metrics that can keep customers on site longer and drive them to the content they’re looking for. The Internet is a big…
What Is a Microsite? (And When to Build One)
While they may share similar purposes, microsites and landing pages are different structurally and in potential. Brands looking to create a unique user experience to support a product launch, a specific service or a dedicated audience often choose between building a microsite or creating a landing page. Which is the right way to go? Depending…
Storyboarding Tips for Marketing Videos & Free Storyboard Template
The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you probably know the feeling of walking out with a cart full of food and still forgetting the stuff you really needed. Filming a video is like making a trip to the grocery store. Your…
SEO Tactics to Drive More Traffic to Your Site
SEO tactics continue to evolve as the algorithms and search results pages change – and they’re always changing. Google had more than 5,000 algorithm tweaks in 2022 plus a half-dozen major updates. It may leave you wondering, what technique will improve the web search results the most? To start, commit to publishing high-quality informative content….
How to Drive Traffic to Your Website
If you’ve had trouble increasing your website traffic, you’re not alone. It’s easy to feel overwhelmed by the exhaustive list of options for driving traffic to your website – and the time it takes to act on it. That’s why we’ve compiled this list of organic and paid options that we know work because we…
Advertising on Reddit: Everything You Need to Know
Reddit ads are different from the creative you’ll find on other platforms. Reddit is social media for those who scoff at social media; Reddit users value community over commerce and guard their close-knit subReddits closely. Working with a Reddit advertising agency that knows how to speak to Reddit users and craft effective campaigns can help…
