Blog
Submitting Your XML Sitemap to Search Engines: Why and How
SEO and content marketing experts Gillian Cobb and Freddy Hunt discuss why and how you should be submitting your XML sitemaps to Google and Bing. Why You Should Submit an XML Sitemap The main reasons to submit a sitemap to search engines like Google is to ensure the most recent version of your site is…
Meet Our Managerial Accountant
Katelyn Johnson, Controller / Managerial Accountant I was born and raised in Wisconsin but have been bouncing around Michigan for over a decade. I have divided allegiances; my bachelor’s degree in Accounting is from Michigan State University while my master’s degree in Sustainability is from University of Michigan. Throughout my professional career, I have spent…
SEO for Hidden Content: Using JavaScript and Accordions
Accordion, tabbed content and other expandable text blocks are solutions for web designers looking to strike a balance between lots of content and clean design. When you package pieces of information into tidy, unobtrusive compartments, you put users in a position to choose what matters most to them. But how do accordions affect SEO, and…
Email Marketing Terminology Guide
Whether starting with a dedicated email marketing campaign or looking to up your game, understanding email marketing terminology makes navigating platforms and evaluating campaigns easier! And it’s worth a little study time: Email marketing is so important that 4 out of 5 marketers would rather give up social media than email marketing. The glossary below…
Oneupweb 2022 Year in Photos
This year’s image collection comes from two of Oneupweb’s talented creative team members: Rob Vanderstelt and Emily Nelson. Enjoy the images they have created and collected. Rob’s Photos: “Just a mix of my favorite shots, these are great examples when everything comes together, from casting, location, wardrobe, HMUA, lighting, etc. all comes together and creates…
Twitter, IRL: A Look at How Twitter Has Changed Since Elon Musk Took Over
The digital world has been watching the slow-motion saga of Musk’s high-profile $44 billion takeover of Twitter. After months of very public antagonism between Musk and Twitter’s leadership, the deal is done. Away from the headlines and the dollar signs, we took a look at the platform, its users and what Musk’s Twitter looks like…
Instagram Guides: Everything You Need to Know
Instagram feed posts are a nifty way to pair stunning visuals with neat and concise copy. But what if what you’ve got to say is more than 2,200 characters? Brands still haven’t picked up on Instagram Guides, a feature on IG business and creator accounts that allows for long-form text that supports products, services and…
The Importance of Curation in Ecommerce Marketing Strategy
With the number of US malls expected to drop from 700 to just 150 in the next decade, concerns about the viability of traditional retail are on the rise. As shoppers return to in-person shopping after the pandemic, it’s important for ecommerce brands to recreate the hands-on experience of brick-and-mortar retailers. Combined with personalized digital…
Your New Product Launch Checklist
Successful product launches use every marketing tool available to make a splash. Pulling all the right levers at precisely the right time can be tough, even if this isn’t your first product launch campaign. To help, we gathered insight from our product marketers to create a road map that includes everything your digital team can…
Stay Human with Ethical SEO – Your Audience Will Pay You Back
The discussion of ethical approaches to search marketing has long raged within the field. Of much more importance though is not whether methods are “ethical” but whether they produce lasting results….
3 Tips for Improved Readability: Are People Actually Reading Your Content?
As a content creator, there’s nothing more frustrating than pouring your time, blood, sweat and tears into a blog that no one reads. It’s well established that people rarely read online. Instead, they scan copy quickly to parse out just what they need. So how can we help users find the information they’re looking…
How to Get Quality Franchise Leads on Your Own
Do you really love it when Franchise Direct or Franchise Help sends you a heap of expensive, low-quality leads? Most franchisors don’t, but they feel that the pay-to-play portal environment is necessary. The truth is that you can independently source better-qualified franchise leads with more strategic marketing. Once you start, finding franchise leads gets more…
