Blog
Advertising on Amazon: Costs, Fees and Strategy
Amazon advertising is a great way to increase ecommerce sales, increase brand awareness and gain valuable insight into customers’ changing tastes and habits. As the largest ecommerce platform in the world, Amazon sellers often have a love/hate relationship with the site; it’s a game you have to play to be successful, but you’re always playing…
Here’s Your Monthly Social Media Report Template
Social media managers need to condense mountains of data into concise visual reports to show value and make informed decisions. We experimented with dozens of social media marketing report templates but couldn’t find one that met our needs – so we made our own in Looker Studio, formerly known as Data Studio. Download this customizable…
The Oneupweb Guide to SEO and Gender-inclusive Marketing
Gendered words in English regularly pepper the language. Even that standard “hey, guys” Midwest greeting inherently genders everyone you’re talking to, and it’s so commonly accepted that women will say it to a group of other women, no men involved. Many instances of gendered language can be brushed off as innocuous. But it starts to…
Your PPC Monthly Report Template
Looking to create a monthly report to measure the success of your PPC campaigns? Smart! Frequent reporting will help guide your campaign optimizations and help turn data into action. Tools like Google Data Studio (now known as Looker Studio) make it easier to visualize Google Ads reporting and spot opportunities to improve. We made a…
Should I Use a Subdomain or Subdirectory for SEO?
One of the most often overlooked methods of improving SEO performance is evaluating how your site content is organized. On-page user experience, such as design and navigation, serves the user by making content easy to find. It’s equally important to organize your content efficiently to make it accessible for search engines, too. For SEO-rich content…
Crawl Errors: Google Helps You Clean House
A site with broken links not only hinders the user experience, but can also prevent search engines from finding important site content. Let’s look at a new feature in Google Webmaster Tools that makes it even easier to find site crawl errors and, more importantly, the sources of those errors….
Effective Landing Page Web Design
Welcome users to your site with the right information, layout, and functionality by tailoring your landing page perfectly. Digital marketers have relied on landing pages for decades to provide a streamlined and effective experience that drives any number of conversions, including form fills, transactions, or downloads. Creating an effective landing page is an art and…
What Are UTM Parameters?
UTM parameters are a set of tags, or short text codes, added to URLs to conveniently track marketing campaigns across several platforms. Using UTM parameters help marketers make informed decisions about future strategy by highlighting successful tactics in various marketing channels. Using these tags effectively is a smart way to focus your time, creativity and…
5 Tips for Paid Media Success
Are You Ready For Holiday Shopping? Though the holiday shopping season is almost here (and for some has already started), there’s still time to update your paid media strategies to ensure holiday shopping success. Online shopping continues to break sales records each year despite (or because of) pandemics, rising costs, shipping delays and more –…
How Effective is Video Marketing? ROI, Stats and Rationale
There’s ample evidence that video marketing is a smart investment. For B2B and B2C companies, video content can be utilized on your website, social media, paid search, third-party publishers and other channels to drive awareness and conversions. Does the strategy stand up when you dive deeper into video marketing stats? Let’s get into the numbers….
What Is Inbound Marketing, Exactly?
FAQs Answered By providing relevant information, solving problems and answering questions, inbound marketing pulls your audience to your brand to make a connection and, eventually, become a customer. Oneupweb’s inbound marketing experts often hear the questions below from clients and associates. Check out our answers to those inbound marketing FAQs. Inbound Marketing FAQs 1. What is inbound…
What to Look for in a Social Media Agency
Choosing a social media agency is about finding the right fit. Your social media agency should serve as an extension of your organization and brand, seamlessly integrating into workflows, strategy and growth. Finding the best social media marketing agency for your business requires research and careful vetting during the interview process. Here are some things…
