Blog
Get a Free Social Media Audit Checklist
It’s never a bad time to reflect on your social media strategy and make plans for what’s next. Take stock of your team’s social media marketing to evaluate success, prioritize platforms and plan ahead. Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re a bit of an influencer yourself,…
Gated Content Best Practices, Benefits & Tactics
As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,…
Developing a Social Media Strategy
Why You Need One, How to Make One, and How a Marketing Agency Can Help Navigating your business’s social media success without a strategy is like expecting to arrive at a destination well prepared and on time despite having the slowest transportation, missing luggage, and an incomplete map. Impossible! When you plan accordingly, social media…
White-Hat Link Building Strategies
Link building is not a thing of the past. It’s important to amass quality backlinks pointing to your content to increase your domain authority and rank higher in search results. When you get high-quality backlinks to your site from other trusted sites, it signals search engines that your content has value and should be served…
Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers
On June 5, 2018, the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of Web Content Accessibility Guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Now, we dive into how to comply with the guidelines on your website. Is WCAG…
Meet Bill Serrano
Bill Serrano, Account Manager Even though I ventured to Michigan for my college years, I spent most of my life in the Chicago area. I worked for a large industrial technologies corporation and most recently in the finance department of a recycling company. We recently moved to the Traverse City area, and I was lucky…
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
Introducing Taylor Holloran
Taylor Holloran, Account Manager I joined Oneupweb after spending five years as an editor and project manager for an electronic publishing company in Traverse City. Before moving to northern Michigan, I worked on the ground for several international aid organizations, supporting development and conservation projects in Argentina, the Philippines and Cambodia. My experience working with…
Navigating Franchise with David Sullivan
David Sullivan is no stranger to the ins and outs of marketing. Whether it’s from his start in telemarketing, a transition to TV ad buying, a greater interest in digital at a MarTech company, or experience at an agency, his ability to pivot and nurture leads in any medium is an asset. In his latest…
The Web Development Words You Need to Know
When it comes to website development, there are a lot of terms that get thrown around. If you’re new to the field, it can be pretty daunting trying to keep up with all the lingo. Whether you’re a new developer, a content marketer who just wants to understand what the heck your colleagues are talking…
Digital Marketing In the Construction Industry: A Case Study
Digital Marketing In the Construction Industry: A Case Study Since 2010, McCarthy Building Companies has trusted Oneupweb for effective SEO and content marketing services. Over the years, we’ve supported McCarthy and its subsidiaries to shape digital marketing strategy, improve SEO performance, create brilliant content, and support their sustained growth. This case study was originally published…
SEO PPC Pivot Table Template
You probably already know the benefits of aligning your organic and paid marketing campaigns. Congratulations! You’re ahead of the game. If you haven’t started integrating SEO and PPC efforts, now is a great time to start so you can start raking in that data. One of the tools we use to align our organic and…
