Blog
Optimizing Your Local SEO (Even Without an Address)
No matter where your business is, you’re local to someone. Local SEO is a great way to get people to visit your business. But what if your company doesn’t have a physical location? Your business can still use local SEO platforms like Google Business Profile and Yelp to drive conversions and grow. Ranking well for…
How to Choose the Right Social Media Platforms for Your Business
Social media offers a tremendous platform to introduce your business to a wider audience and interact with customers digitally. Leverage social media for business to strengthen your brand, stay in front of existing customers and raise brand awareness, all while driving conversions on products or services. Here’s how to prioritize the right platforms to invest…
Quick Keyword Research Tips
It’s always important to start any content writing project with a quick dive into keyword research to make sure you’re covering the topic thoroughly and targeting effective keywords in the process. Even a few minutes can help you identify valuable keywords, reduce keyword cannibalization and write a more informative and useful piece for your audience…
Mobile Optimization Tips for Your Website and Other Digital Content
When smartphones first came on the scene, businesses created pared-down versions of their standard websites and called them their mobile sites. It worked. For a while. With the ever-increasing number of devices and screen types, mobile website optimization and design have become the default for all internet users. Marketing on the Move: Mobile-First is a…
Web Form Design Best Practices
Poorly designed forms ruin the customer experience and negatively impact conversions.What makes an ineffective form and why are they frequently a barrier for users? What can you, the site owner, do to design better forms? We’ve got a few ideas. 5 UX Best Practices for Forms Effective form design isn’t necessarily hard, but it does…
Mastering Social Media on the SERP With 5 Social SEO Best Practices
Social media doesn’t stay on self-contained websites anymore. It’s all over the internet, from actors reacting to tweets in interviews to account links featured on nearly every company’s website. Social media posts are also becoming more vital to SEO, showing up on the SERP (search engine results pages) for some queries! Google searches frequently return…
Google Analytics Channels Explained
In digital marketing, few resources are as valuable as analytics data. To help assemble that data, more than 28 million websites rely on Google Analytics. On July 1, 2023, all of those users will transition from Google’s Universal Analytics to the newest version known as Google Analytics 4. These tools are very helpful, but they…
Meet Téa, Oneupweb Graphic Designer
Téa SanMiguel, Graphic Designer I grew up in Middleville, MI and attended Ferris State University where I obtained a B.A in Graphic Design. I moved up to the Traverse City area January of 2021 and have enjoyed exploring all the great things northern Michigan has to offer! What’s your average day like at Oneupweb? Drinking…
How to Improve Conversion Rate
Tips for Conversion Rate Optimization Testing A simple change to a web page’s design and interface can be extremely powerful. A minor tweak can produce more leads and sales even when traffic stays about the same. Other times, you spend loads of resources on a cool, interactive page and get limited results. Is trying to…
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
All the PPC Terms You Need to Know
Digital marketers rely on many acronyms and abbreviations when discussing their work. PPC terms and acronyms help to ensure everyone is referring to the same paid media metrics and data points. Learning the meaning behind CPM, ROAS and other terms helps brands and marketers stay in sync and focused on the core KPIs that drive…
5 Simple & Powerful Website Animation Examples
Subtle website animation is an effective tool for capturing attention and directing users to the content or actions you’re hoping they will take. Animation leads the eye, improves user behavior and drives engagement metrics that can keep customers on site longer and drive them to the content they’re looking for. The Internet is a big…
