Blog
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
Introducing Taylor Holloran
Taylor Holloran, Account Manager I joined Oneupweb after spending five years as an editor and project manager for an electronic publishing company in Traverse City. Before moving to northern Michigan, I worked on the ground for several international aid organizations, supporting development and conservation projects in Argentina, the Philippines and Cambodia. My experience working with…
Navigating Franchise with David Sullivan
David Sullivan is no stranger to the ins and outs of marketing. Whether it’s from his start in telemarketing, a transition to TV ad buying, a greater interest in digital at a MarTech company, or experience at an agency, his ability to pivot and nurture leads in any medium is an asset. In his latest…
The Web Development Words You Need to Know
When it comes to website development, there are a lot of terms that get thrown around. If you’re new to the field, it can be pretty daunting trying to keep up with all the lingo. Whether you’re a new developer, a content marketer who just wants to understand what the heck your colleagues are talking…
Digital Marketing In the Construction Industry: A Case Study
Digital Marketing In the Construction Industry: A Case Study Since 2010, McCarthy Building Companies has trusted Oneupweb for effective SEO and content marketing services. Over the years, we’ve supported McCarthy and its subsidiaries to shape digital marketing strategy, improve SEO performance, create brilliant content, and support their sustained growth. This case study was originally published…
SEO PPC Pivot Table Template
You probably already know the benefits of aligning your organic and paid marketing campaigns. Congratulations! You’re ahead of the game. If you haven’t started integrating SEO and PPC efforts, now is a great time to start so you can start raking in that data. One of the tools we use to align our organic and…
Who Can Build Me a Website? Finding a Web Development Partner
As any successful organization knows, a website is essential for attracting customers, promoting products and introducing services. Building a website can be a complex and time-consuming process. There are plenty of great website design and development companies that can help create an effective online presence; the key is to hire a web developer that understands your needs,…
PPC Automation: Robots vs Humans
There is buzz in the PPC industry that automation is more effective than having an individual manage your paid search campaigns. But automations can lead to one very big downside: lack of personalized management….
What Are SERP Features, and How Do They Affect My Website?
Google is constantly changing the way it presents search results to users. SERP features are any search result displayed that is not a traditional link or paid search result. They display relevant information based on a user’s query to provide the most useful possible experience within the search engine. Clear as mud? We’ll show you…
Traits of the Best Email Marketing Companies
Email marketing is known for its high return on investment (roughly $42 for every $1 spent). But with all the information out there about email marketing, it can be a challenge to find a tactic that works for your business. You know your business can benefit from email marketing, but how do you get started…
Brush Up on Your Graphic Design Terminology
Graphic design is a field that is always evolving, and with that evolution comes new terminology. For the uninitiated, graphic design jargon can be confusing and overwhelming. However, it is important to familiarize yourself with the language of graphic design, as it can help you to better understand the creative process (and make you sound…
Meet Megan, Writer Extraordinaire
Megan Youngerman, SEO & Content Marketing Project Manager I grew up in Holland, Michigan, and received a Bachelor’s in Writing and Rhetoric from DePaul University. I found my way into marketing as a content writer for a small marketing startup in Holland that worked with local manufacturers and farmers. Since finding Oneupweb, I’ve enjoyed working…