Blog
5 Tips for Paid Media Success
Are You Ready For Holiday Shopping? Though the holiday shopping season is almost here (and for some has already started), there’s still time to update your paid media strategies to ensure holiday shopping success. Online shopping continues to break sales records each year despite (or because of) pandemics, rising costs, shipping delays and more –…
How Effective is Video Marketing? ROI, Stats and Rationale
There’s ample evidence that video marketing is a smart investment. For B2B and B2C companies, video content can be utilized on your website, social media, paid search, third-party publishers and other channels to drive awareness and conversions. Does the strategy stand up when you dive deeper into video marketing stats? Let’s get into the numbers….
What Is Inbound Marketing, Exactly?
FAQs Answered By providing relevant information, solving problems and answering questions, inbound marketing pulls your audience to your brand to make a connection and, eventually, become a customer. Oneupweb’s inbound marketing experts often hear the questions below from clients and associates. Check out our answers to those inbound marketing FAQs. Inbound Marketing FAQs 1. What is inbound…
What to Look for in a Social Media Agency
Choosing a social media agency is about finding the right fit. Your social media agency should serve as an extension of your organization and brand, seamlessly integrating into workflows, strategy and growth. Finding the best social media marketing agency for your business requires research and careful vetting during the interview process. Here are some things…
Get a Free Social Media Audit Checklist
It’s never a bad time to reflect on your social media strategy and make plans for what’s next. Take stock of your team’s social media marketing to evaluate success, prioritize platforms and plan ahead. Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re a bit of an influencer yourself,…
Gated Content Best Practices, Benefits & Tactics
As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,…
Developing a Social Media Strategy
Why You Need One, How to Make One, and How a Marketing Agency Can Help Navigating your business’s social media success without a strategy is like expecting to arrive at a destination well prepared and on time despite having the slowest transportation, missing luggage, and an incomplete map. Impossible! When you plan accordingly, social media…
White-Hat Link Building Strategies
Link building is not a thing of the past. It’s important to amass quality backlinks pointing to your content to increase your domain authority and rank higher in search results. When you get high-quality backlinks to your site from other trusted sites, it signals search engines that your content has value and should be served…
Meet Bill Serrano
Bill Serrano, Account Manager Even though I ventured to Michigan for my college years, I spent most of my life in the Chicago area. I worked for a large industrial technologies corporation and most recently in the finance department of a recycling company. We recently moved to the Traverse City area, and I was lucky…
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
Introducing Taylor Holloran
Taylor Holloran, Account Manager I joined Oneupweb after spending five years as an editor and project manager for an electronic publishing company in Traverse City. Before moving to northern Michigan, I worked on the ground for several international aid organizations, supporting development and conservation projects in Argentina, the Philippines and Cambodia. My experience working with…
Navigating Franchise with David Sullivan
David Sullivan is no stranger to the ins and outs of marketing. Whether it’s from his start in telemarketing, a transition to TV ad buying, a greater interest in digital at a MarTech company, or experience at an agency, his ability to pivot and nurture leads in any medium is an asset. In his latest…
