Blog
Screaming Frog vs. Lumar: Which Is the Best Site Crawl Tool?
Few tools are as valuable to SEO marketers as a reliable website crawler tool. Whether you’re looking for opportunities to improve performance for your organization’s domain or managing multiple properties, crawling your site offers a wealth of actionable information to shape forward strategy and prioritize technical SEO improvements. We’ve put in a lot of time…
A (Truly) Data-Driven Customer Experience
Businesses spend billions of dollars each year on surveys, customer service staff, and customer rewards programs to attract, understand, and retain customers. In today’s digital world, improving the customer experience is an ever-increasingly data-driven process that’s generating real results for brands, big and small. Customer Experience Analytics: What It Is and How It Works Customer…
A Guide to Multi-Location Social Media Marketing
Whether it’s a few locations around town or hundreds of stores across the country, managing an effective, localized social media strategy isn’t easy. For many brands, deciding how to support individual stores or service areas is a choice between a one-size-fits-all approach and a disparate, decentralized strategy that sacrifices brand consistency and authority. This guide…
Zapier: Integrations and Automations for Marketers
There are never enough hours in the day to get it all done, but Zapier automations could save you enough time to drink your morning coffee before it goes cold. Zapier and no-code alternatives like Make and Integrately are smart ways to automate repetitive tasks and free up more time for big-picture thinking. If you’re…
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier…
Advertising on Amazon: Costs, Fees and Strategy
Amazon advertising is a great way to increase ecommerce sales, increase brand awareness, and gain valuable insight into customers’ changing tastes and habits. As the largest ecommerce platform in the world, Amazon sellers often have a love/hate relationship with the site; it’s a game you have to play to be successful, but you’re always playing…
3 Digital Marketing Predictions We Got Wrong (Mostly)
No one can predict the future, especially in digital marketing. Despite claims after the fact, most people didn’t expect Myspace to collapse, Google+ to fail miserably, or Twitter to become X and almost immediately lose 23% of its user base. What works now may not work in the future, and early movers are more likely…
Media Literacy and the Rise of Stealth Marketing
You’d be forgiven for confusing this piece’s title with a Star Wars film, and the parallels are close enough to justify an extended (but not over-extended) metaphor. Media literacy (an informed, perhaps cynical understanding of how products, ideas, and services are marketed) is a force for good and the best way to combat stealth marketing….
5 Pet Ownership Trends to Watch in 2025
Brands and marketers keep close tabs on pet ownership trends, especially while establishing marketing priorities heading into 2025. They can’t afford not to; consumer spending on pets is now a $23 billion industry that’s expected to grow 9% each year through 2030. So, what are the trends behind the growth? Read on to learn what…
11 Tips for Ecommerce Product Page Optimization
Ecommerce brands spend considerable time and budget driving customers to product pages – but is that page the best it can be? Optimizing product pages is a cost-effective way to increase conversions and maximize the value of your marketing efforts. Whether your site has a dozen product pages or hundreds, we have seven tips to…
Why Consistent Branding Is Important (And How to Stay on Track)
Establishing and maintaining brand consistency is no mean feat. Digital marketers work across dozens of channels and platforms, often in divided, asynchronous teams, making it all too easy to sacrifice consistency for convenience. But we all know that consistent branding is worth the work, and it’s easier than you think with the right systems in…
Why You Shouldn’t (Always) Post Links on Facebook
Meta designed its two marquee platforms to win the attention economy. The underpinning algorithms that shape the user experience on Facebook and Instagram are constantly optimized to serve users personalized content – the right cat video at the right time. Everything these algorithms do is meant to keep users on the platform. That’s a big…
