Blog
Meet Emily Nelson, Jack of All Digital Content Trades
Emily Nelson, Managing Creative Producer I graduated from Hope College with a degree in Communication. I chose this degree because I thought, “Nobody makes money as a photographer.” Now, I make money as a photographer, but my more holistic marketing background in social, SEO and graphic design inform my approach to creative. I love what…
Meet Shelly Brass: Accounting Assistant
Shelly Brass, Accounting Assistant I grew up in Benzie County and have always loved the area. I worked for 25 years in the beer & wine industry in multiple roles that included customer service, administrative and accounting. Prior to that, I worked in the hotel industry in various positions from desk clerk to banquets manager….
Chaos and Control: Building Friendships at Oneupweb
Since Halloween 2009, they’ve been inseparable. Jess Gordon-Beach and Nicole Emenhiser are two designers at Oneupweb with a history they say is categorized not by years, but by where the Oneupweb office was located. There were the “old building” upstairs years with the previous owner Lisa… the “old building” downstairs years with Fernando, the current…
Get to Know Tessa Lighty
Tessa Lighty, Brand Manager From a young age I loved to tell stories and create. Though I never considered myself a particularly creative person, my passion for writing led to a career in journalism, with an emphasis on photojournalism. I graduated from the University of Kentucky and interned at newspapers all over the country during…
Do You Need a New Website? Here’s How to Tell
Making the decision to build a new website or invest in a refresh requires a lot more than looking at it. While a visual assessment helps, data points should also be a huge deciding factor. We’ve put together a few ways to determine if you need a new website, plus what you should expect to…
Six Things We Learned About GA4 in a Year+
The release of GA4, the new Google Analytics, was announced in late 2020. This technology will likely replace Google Universal Analytics (UA) on July 1, 2023. Despite the murky future of Google Analytics UA vs. GA4, our digital marketing agency knew one thing back in 2020: All our clients used Google Analytics, and they all…
What Is It Like to Live in Traverse City?
Spoiler alert: It’s great. The perks of living and working in Traverse City, Michigan, come down to being part of a community that’s found a perfect balance between opportunity, growth, and maintaining its small-town soul. Working with some of the best employers in northern Michigan makes a move to Traverse City fulfilling, and when you…
Why Using Longtail Keywords with Low Search Volume Is Powerful
It may seem counterintuitive to target a keyword with only 10 to 150 searches per month on a national level. Your leadership or digital team has probably asked questions like, “What is a good keyword search volume?” But really, any longtail, low-volume keyword can pack an intense punch when it’s ultra-relevant to your audience and…
Meet Dave “Straight Out of the Bag” Doran
David Doran, Director of Strategy I joined Oneupweb in 2014, as a member of the SEO team. Currently, as the Director of Strategy, I lead the Sales and Marketing team; work with project teams on clients’ annual planning and other strategic initiatives; and drive agency-wide strategies aimed at improving technology and services. I’ve spoken at…
Shopify vs. WordPress: Which Is the Better Website Platform for Your Business?
Shopify and WordPress have grown into top website platforms for businesses. While both offer robust ecommerce solutions for retailers, appointment scheduling for service-based companies, and tools to make your brand look beautiful, one may be better suited for you. By evaluating each website platform, comparing costs, and setting your digital priorities, you can make your…
Outsource Marketing vs Cost of Hiring a New Employee
Every year, businesses face the same issue: Budget. You crunch the numbers. You connect the dots. And no matter how hard you try, you’re always left struggling with how to cut expenses. Business owners continually make tough decisions about where to invest in the company to support growth. We’re not mathematicians at Oneupweb, but we can do…
Introducing… Rafael Quiroz
Rafael Quiroz Rios, Content Production Associate I moved to northern Michigan in 2019 from Mexico and hold a bachelor’s degree in communication and media production. My professional journey involves collaborating with multiple brands across Mexico and the US, specializing in the production of commercial videos and photography. I am deeply passionate about creativity and the…
