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The Web Development Words You Need to Know
When it comes to website development, there are a lot of terms that get thrown around. If you’re new to the field, it can be pretty daunting trying to keep up with all the lingo. Whether you’re a new developer, a content marketer who just wants to understand what the heck your colleagues are talking…
Digital Marketing In the Construction Industry: A Case Study
Digital Marketing In the Construction Industry: A Case Study Since 2010, McCarthy Building Companies has trusted Oneupweb for effective SEO and content marketing services. Over the years, we’ve supported McCarthy and its subsidiaries to shape digital marketing strategy, improve SEO performance, create brilliant content, and support their sustained growth. This case study was originally published…
SEO PPC Pivot Table Template
You probably already know the benefits of aligning your organic and paid marketing campaigns. Congratulations! You’re ahead of the game. If you haven’t started integrating SEO and PPC efforts, now is a great time to start so you can start raking in that data. One of the tools we use to align our organic and…
Who Can Build Me a Website? Finding a Web Development Partner
As any successful organization knows, a website is essential for attracting customers, promoting products and introducing services. Building a website can be a complex and time-consuming process. There are plenty of great website design and development companies that can help create an effective online presence; the key is to hire a web developer that understands your needs,…
PPC Automation: Robots vs Humans
There is buzz in the PPC industry that automation is more effective than having an individual manage your paid search campaigns. But automations can lead to one very big downside: lack of personalized management….
What Are SERP Features, and How Do They Affect My Website?
Google is constantly changing the way it presents search results to users. SERP features are any search result displayed that is not a traditional link or paid search result. They display relevant information based on a user’s query to provide the most useful possible experience within the search engine. Clear as mud? We’ll show you…
Traits of the Best Email Marketing Companies
Email marketing is known for its high return on investment (roughly $42 for every $1 spent). But with all the information out there about email marketing, it can be a challenge to find a tactic that works for your business. You know your business can benefit from email marketing, but how do you get started…
Brush Up on Your Graphic Design Terminology
Graphic design is a field that is always evolving, and with that evolution comes new terminology. For the uninitiated, graphic design jargon can be confusing and overwhelming. However, it is important to familiarize yourself with the language of graphic design, as it can help you to better understand the creative process (and make you sound…
Meet Megan, Writer Extraordinaire
Megan Youngerman, SEO & Content Marketing Project Manager I grew up in Holland, Michigan, and received a Bachelor’s in Writing and Rhetoric from DePaul University. I found my way into marketing as a content writer for a small marketing startup in Holland that worked with local manufacturers and farmers. Since finding Oneupweb, I’ve enjoyed working…
Current Trends in Franchising
If you’re a current or aspiring franchisee or franchisor, it’s important to stay on top of the latest trends in the franchise industry to inform your business decisions. Let’s take a look at some of the most important franchise business and marketing trends and stats. We also included explanations about how to best use these…
The Ultimate Glossary of Content Marketing Terms and Terminology
You don’t need to know it all. In a dynamic industry like digital marketing, even experts like us have to stay on our toes to keep up with the latest content marketing terminology. Industry-specific terms aren’t designed to alienate anyone; they’re created or used to accurately represent the tools, roles, and aspects of content marketing….
Video and Photography Marketing Glossary
With modern technology, anyone can successfully incorporate video marketing into their digital marketing strategy. If you’re still learning digital video terminology, our glossary was made for you. Find a list of video marketing terms you’ll encounter as you expand your video marketing strategy and campaigns, as well as photography glossary terms that are relevant to…
