Blog
What Is Brand Hierarchy?
Brand hierarchy describes how a company organizes its specific brands to best represent its services and meet the needs of its customers. Establishing a clear brand hierarchy can improve marketing performance, brand trust and authority, and each brand’s communication with its customers. Effective brand hierarchy is built on a strong strategic foundation. Grab your hammer….
How to Add Your Business to Apple Maps (and Why You Should)
Apple Maps is the built-in navigation app on more than 1.2 billion iPhones around the world. Those users are always on the go, and many rely on the app to find everything from a place to eat to legal services to a new pair of shoes. Get in front of those customers in just a…
Best Google Fonts for Websites… Or Love Letters
Note: Our designers originally wrote this blog with Valentine’s Day in mind, suggesting good fonts for love letters or digital marketing materials for the holiday. However, we like these romantic fonts any time of the year! For many people Valentine’s Day is one of the most important days of the year. A day for gratuitous…
Google Analytics Privacy: Austria Says “Nein” to Transatlantic Data Transfer
Facing a litany of privacy lawsuits, Google’s hottest fire is now in Austria. In December 2021, a small case focused on NetDoktor (think “Austrian WebMD”) put EU-US data transfer back on the radar of marketers and any organization that relies on Google Analytics for data collection. This single “Schrems II” ruling could have an impact…
Meet Fernando, CEO and Owner of Oneupweb
Fernando Meza, CEO I’m a first-generation Mexican-American native Los Angeleno. I grew up in the San Fernando Valley, and in my senior year of high school I was recruited by the Emma L. Bowen Foundation, a nonprofit whose mission is to promote diversity in media by creating a pipeline of talent for media companies through…
David Kehrer – He’s Our Man – If He Can’t Do It No One Can
David Kehrer, Design Director I’ve been working in the marketing and design industry for over 10 years. I’ve worked in a wide range of industries that include, nonprofit, manufacturing, and healthcare. Over this time, I’ve grown a passion for developing brands and building inclusive digital experiences. The part of my work that I enjoy the…
How to Choose the Best SEO Agency
Finding the right SEO agency can have a tremendous impact on your business. With the right SEO partner, you can expect a measurable improvement in website traffic, lead quality, and conversions. The right agency offers so much more than keywords. Today’s SEO environment requires a holistic approach that combines technical SEO, on-page SEO, and link…
Featuring Nicole Emenhiser; All Day Er’ry Day
Nicole Emenhiser, Lead Graphic Designer Real talk, I’ve worked my entire career at Oneupweb. I’ve worked under two owners. I’ve worked under various Art Directors and Creative Directors. I’ve worked on a team of two; I’ve worked on a team of six. I’ve worked with huge brands; I’ve worked with baby-new brands. I’ve built brands,…
Oneupweb’s 2021 Year in Pictures
This selection of images from our photography team in 2021 is just the beginning of the magic we create for our clients. Our photo and video team is hard at work throughout the year, concepting ideas, scheduling shoots, finding talent, and, ultimately, creating striking images for our client’s websites or social media. Enjoy. “Photos from…
Does Personalized Web Copy Help with Conversion Rates?
Without website personalization, it may seem like you’re talking to everyone. Eventually, it will sound like you’re talking to no one. Adding personalization and dynamic content to your messaging is a foundational marketing tactic but has also become expected behavior for visitors and consumers of your product and/or service. What is Dynamic Content? Dynamic content…
Featuring The One and Only Sara Ariza
Sara Ariza, Vice President Reading “Ogilvy on Advertising” in college solidified that I chose the right major. Working in my first agency role in Chicago confirmed I found the right career. My focus was on leading marketing strategy for the agencies top-tier financial, education and hospitality clients all the way to execution. Taking big-picture thinking…
The Big, Bad List of SEO Terms You Need to Know
Are you an SEO nerd? Are you looking to become one? There can be a steep learning curve in an industry full of obscure digital marketing terms and SEO acronyms. SEO itself is an acronym; if you don’t know what search engine optimization is already, the long SEO glossary of terms and abbreviations can seem…
