Blog
Social Media Marketing Terms to Know
Social media marketing is a huge marketing channel. There are many terms that are used frequently but may not be familiar to everyone. In this blog post, we will define some of the most common social media marketing terms. By understanding these terms, you will be able to better understand social media marketing and how…
How to Make a Content Marketing Plan That Works
Businesses can’t afford to guess and check their content marketing strategy. By learning how to make a content marketing plan built around your goals and within your capabilities, you can create a road map that leads you from where you are to where you need to be. Before creating content, bring your stakeholders together and…
Tips for Choosing the Right Web Design Agency
So, it’s time to build a website for your business, or update your existing site? That’s great! Wait, don’t be afraid! It’s going to be ok! These types of projects are a large (and sometimes nerve-wracking) undertaking, but finding and choosing the right web design agency to partner with will go a long way toward…
What’s New in Google Analytics 4?
Google Analytics 4 offers several new features that make cross-domain tracking, event reporting, and gathering valuable insights more convenient for marketers. While the transition to GA4 might seem like a steep learning curve, there’s one big reason to invest time in learning the platform: You have to. Google announced that Universal Analytics will stop gathering…
The Practical Guide to Google Local Listings for Franchise Businesses
Google provides powerful tools to connect customers to local businesses. Using Google local listings can help franchisors make the most of their marketing dollars and support franchisee growth. Take ownership of your Google Business Profile and get started! Essential Google Local Listing Terms Before we get started, here are two terms used throughout this guide…
Meet Laura Payne
Laura Payne, Head of Social I hail from Cadillac, MI, but my post-college journey took me to various parts of the country. While at MSU as a Spartan, I pivoted towards the entertainment industry and headed to Full Sail University in Orlando, FL, to pursue a degree in entertainment business. After graduation, I soaked up the…
Introducing Amanda Olsen
Amanda Olsen, Social Media Manager and Strategist I currently live in Midland, MI but I grew up in Muskegon—only a ten-minute drive from the lake. I have a Master of Arts in English Language & Literature/Creative Writing from Central Michigan University and also spent those graduate school years teaching ENG 101 to freshmen. Aside from…
Pride Marketing Chat
Oneupweb is definitely considered an LGBTQIA+ friendly agency. In the past, we’ve donated to the Up North Pride foundation in Traverse City. Our insurance benefits cover domestic partnerships as well as marriages. We make space for everyone in our office, and at our table. This year, we sat down with two of our LGBTQIA+ colleagues…
HubSpot vs. Mailchimp vs. Constant Contact: Which is the Best Email Marketing Software?
Email marketing is a valuable tool for any brand and that’s more important than ever. With customers primarily on their phones and less likely to access a brick-and-mortar location, the inbox has become prime retail real estate. From lead generation and brand awareness to customer retention, using the right email marketing software is an important…
Meet Gill, SEO Expert & Horticulturist
Gillian Cobb Niemisto, Head of Content Marketing and SEO Strategy I grew up in Williamston, MI and attended Michigan State University where I obtained a B.A. in Professional Writing with an emphasis in Writing in Communities and Cultures. I always yearned to live “Up North,” but wasn’t sure if I could make it a reality….
A Conversation with the Vice President of Digital Marketing at Franworth
Brandi Kloostra has brought the Oneupweb team with her as she’s conquered the franchise marketing industry time and time again. Always working multiple jobs from a young age, Brandi went from delivering newspapers to Vice President of Digital Marketing at Franworth, with more than a few stops along the way. Through her personal (wife, mother…
Make Collaboration Between Sales and Marketing a Real Thing
Yes, it can happen! And you can be the change you want to see in the world. Read on for some examples, tactics and hard truths about what it takes to get your sales and marketing teams to work together in harmony. Define the Relationship Between Marketing and Sales Sometimes, the relationship between sales and…
