Blog
Meet Lauren Hucek: Teamwork Goddess
Lauren Hucek, Project Manager In 2013, I traded the Chicago suburbs for small-town, rural living, and I haven’t looked back. Traverse City is the perfect blend of Midwestern hospitality, big-city dining and cultural amenities, and a thriving agricultural hub, all nestled against the backdrop of the Great Lakes – the planet’s largest freshwater system. In…
Introducing Allie Crippen
Allie Crippen, Graphic Designer I graduated from the Ferris State University Graphic Design program in May 2018. I had a short internship the summer between my junior and senior year with a local design studio in Grand Rapids. Following graduation, I worked for a local agency in Traverse City for three years, specializing in SEO…
Stunning (and Famous) Examples of WordPress Websites
This blog was written by Oneupweb Graphic Designer Jess Gordon-Beach. Every so often, our team gets asked what our content management system of choice is. Our answer is WordPress. You may be saying, “Huh? Isn’t that a blog platform?” And you’re not wrong! But it’s also for so, so much more. It’s a trusted tool…
Does “Above the Fold” Matter Anymore?
Yes! “Above the fold” is a concept taken from newspapers to describe content featured in the top half of the front page. That informational hierarchy is still relevant in web design today – here’s how to put it to good use. What Does “Above the Fold” Mean? The term “above the fold” originally referred to…
All the YouTube Terminology You Need to Know
YouTube is a powerful search engine and social media platform. Video is an incredibly popular format, and it’s no wonder marketers prioritize YouTube strategy. Our YouTube glossary of terms includes the common words you might run across when working in YouTube: Average percentage viewed (APV). Percentage of your video a viewer watched before clicking off….
Analyzing Display Ads Not Getting Impressions
You’ve created a new display campaign for your biggest client – your audience is perfect, you have the best images in the market and you couldn’t be happier. You launch your campaign, check on it the next day and … nothing. You dig a little deeper and notice your ads aren’t approved yet. Okay, you…
Where Are They Now? Here’s Former Oneupweb Intern Anna Kroger
Full Name: Anna Kroger Current Position & Company: Account Manager, Intouch Solutions Position while at Oneupweb? Marketing Intern Year at Oneupweb? 2016 Describe your current position: I’m currently an account manager at a pharmaceutical marketing firm in Chicago. What’s one thing you learned at Oneupweb that you use daily? One thing I always commend the…
Where Are They Now? Oneupweb’s Former Marketing Intern Danny Madion
Full Name: Danny Madion Current Position & Company: Senior Analyst, Cornerstone Companies Position while at Oneupweb? Marketing Intern Years at Oneupweb? May-Aug 2015 Describe your current position: Financial analyst for medical real estate acquisitions What’s one thing you learned at Oneupweb that you use daily? Communication and organization are key to success in any context….
Achieving Better SEO Results
Search engine optimization, more commonly known as SEO, is one of the most essential ways to build your business’s online presence. Optimizing your website (and other digital properties) to rank higher in search engines will drive more traffic to your website and make you a fierce industry competitor. Some of the quickest ways to achieve…
Where Are They Now? Featuring Former Oneupweb Intern Brenna Clay
This is the first blog in a series that highlights former Oneupweb interns. Full Name: Brenna Clay Current Position & Company: Digital Marketing Specialist for Chaco at Wolverine Worldwide Position while at Oneupweb? Marketing Intern When were you at Oneupweb? 3(ish) Months in 2017 Describe your current position: I’m a part of the Chaco Footwear…
How to Optimize for Voice Search and Why You Siri-ously Need To
Voice search is one of the fastest-growing segments of search engine optimization (SEO). Brands looking to improve their page rankings can use optimized content to perform better in voice search queries by answering questions and getting inside the head of their customers. We have some recommendations to help you make that happen. If any of…
What an Ecommerce Website Needs to Be Profitable
To be profitable, an ecommerce site needs speedto load quickly, offer an intuitive customer experienceuser-friendliness, provide detailed product pages and use aa logical structure. And those are just the major requirements! The best way to create a new ecommerce website (or optimize an existing one) is to consider the customer’s perspective. We’re sharing the guidelines you need…