Blog
What Is It Like to Live in Traverse City?
Spoiler alert: It’s great. The perks of living and working in Traverse City, Michigan, come down to being part of a community that’s found a perfect balance between opportunity, growth, and maintaining its small-town soul. Working with some of the best employers in northern Michigan makes a move to Traverse City fulfilling, and when you…
Why Using Longtail Keywords with Low Search Volume Is Powerful
It may seem counterintuitive to target a keyword with only 10 to 150 searches per month on a national level. Your leadership or digital team has probably asked questions like, “What is a good keyword search volume?” But really, any longtail, low-volume keyword can pack an intense punch when it’s ultra-relevant to your audience and…
Meet Dave “Straight Out of the Bag” Doran
David Doran, Director of Strategy I joined Oneupweb in 2014, as a member of the SEO team. Currently, as the Director of Strategy, I lead the Sales and Marketing team; work with project teams on clients’ annual planning and other strategic initiatives; and drive agency-wide strategies aimed at improving technology and services. I’ve spoken at…
Shopify vs. WordPress: Which Is the Better Website Platform for Your Business?
Shopify and WordPress have grown into top website platforms for businesses. While both offer robust ecommerce solutions for retailers, appointment scheduling for service-based companies, and tools to make your brand look beautiful, one may be better suited for you. By evaluating each website platform, comparing costs, and setting your digital priorities, you can make your…
Outsource Marketing vs Cost of Hiring a New Employee
Every year, businesses face the same issue: Budget. You crunch the numbers. You connect the dots. And no matter how hard you try, you’re always left struggling with how to cut expenses. Business owners continually make tough decisions about where to invest in the company to support growth. We’re not mathematicians at Oneupweb, but we can do…
Introducing… Rafael Quiroz
Rafael Quiroz Rios, Content Production Associate I moved to northern Michigan in 2019 from Mexico and hold a bachelor’s degree in communication and media production. My professional journey involves collaborating with multiple brands across Mexico and the US, specializing in the production of commercial videos and photography. I am deeply passionate about creativity and the…
What Is Brand Hierarchy?
Brand hierarchy describes how a company organizes its specific brands to best represent its services and meet the needs of its customers. Establishing a clear brand hierarchy can improve marketing performance, brand trust and authority, and each brand’s communication with its customers. Effective brand hierarchy is built on a strong strategic foundation. Grab your hammer….
How to Add Your Business to Apple Maps (and Why You Should)
Apple Maps is the built-in navigation app on more than 1.2 billion iPhones around the world. Those users are always on the go, and many rely on the app to find everything from a place to eat to legal services to a new pair of shoes. Get in front of those customers in just a…
Best Google Fonts for Websites… Or Love Letters
Note: Our designers originally wrote this blog with Valentine’s Day in mind, suggesting good fonts for love letters or digital marketing materials for the holiday. However, we like these romantic fonts any time of the year! For many people Valentine’s Day is one of the most important days of the year. A day for gratuitous…
Google Analytics Privacy: Austria Says “Nein” to Transatlantic Data Transfer
Facing a litany of privacy lawsuits, Google’s hottest fire is now in Austria. In December 2021, a small case focused on NetDoktor (think “Austrian WebMD”) put EU-US data transfer back on the radar of marketers and any organization that relies on Google Analytics for data collection. This single “Schrems II” ruling could have an impact…
Meet Fernando, CEO and Owner of Oneupweb
Fernando Meza, CEO I’m a first-generation Mexican-American native Los Angeleno. I grew up in the San Fernando Valley, and in my senior year of high school I was recruited by the Emma L. Bowen Foundation, a nonprofit whose mission is to promote diversity in media by creating a pipeline of talent for media companies through…
David Kehrer – He’s Our Man – If He Can’t Do It No One Can
David Kehrer, Design Director I’ve been working in the marketing and design industry for over 10 years. I’ve worked in a wide range of industries that include, nonprofit, manufacturing, and healthcare. Over this time, I’ve grown a passion for developing brands and building inclusive digital experiences. The part of my work that I enjoy the…
