Blog
Oneupweb’s 2021 Year in Pictures
This selection of images from our photography team in 2021 is just the beginning of the magic we create for our clients. Our photo and video team is hard at work throughout the year, concepting ideas, scheduling shoots, finding talent, and, ultimately, creating striking images for our client’s websites or social media. Enjoy. “Photos from…
Does Personalized Web Copy Help with Conversion Rates?
Without website personalization, it may seem like you’re talking to everyone. Eventually, it will sound like you’re talking to no one. Adding personalization and dynamic content to your messaging is a foundational marketing tactic but has also become expected behavior for visitors and consumers of your product and/or service. What is Dynamic Content? Dynamic content…
Featuring The One and Only Sara Ariza
Sara Ariza, Vice President Reading “Ogilvy on Advertising” in college solidified that I chose the right major. Working in my first agency role in Chicago confirmed I found the right career. My focus was on leading marketing strategy for the agencies top-tier financial, education and hospitality clients all the way to execution. Taking big-picture thinking…
The Big, Bad List of SEO Terms You Need to Know
Are you an SEO nerd? Are you looking to become one? There can be a steep learning curve in an industry full of obscure digital marketing terms and SEO acronyms. SEO itself is an acronym; if you don’t know what search engine optimization is already, the long SEO glossary of terms and abbreviations can seem…
Meet Lauren Hucek: Teamwork Goddess
Lauren Hucek, Project Manager In 2013, I traded the Chicago suburbs for small-town, rural living, and I haven’t looked back. Traverse City is the perfect blend of Midwestern hospitality, big-city dining and cultural amenities, and a thriving agricultural hub, all nestled against the backdrop of the Great Lakes – the planet’s largest freshwater system. In…
Stunning (and Famous) Examples of WordPress Websites
This blog was written by Oneupweb Graphic Designer Jess Gordon-Beach. Every so often, our team gets asked what our content management system of choice is. Our answer is WordPress. You may be saying, “Huh? Isn’t that a blog platform?” And you’re not wrong! But it’s also for so, so much more. It’s a trusted tool…
Does “Above the Fold” Matter Anymore?
Yes! “Above the fold” is a concept taken from newspapers to describe content featured in the top half of the front page. That informational hierarchy is still relevant in web design today – here’s how to put it to good use. What Does “Above the Fold” Mean? The term “above the fold” originally referred to…
All the YouTube Terminology You Need to Know
YouTube is a powerful search engine and social media platform. Video is an incredibly popular format, and it’s no wonder marketers prioritize YouTube strategy. Our YouTube glossary of terms includes the common words you might run across when working in YouTube: Average percentage viewed (APV). Percentage of your video a viewer watched before clicking off….
Analyzing Display Ads Not Getting Impressions
You’ve created a new display campaign for your biggest client – your audience is perfect, you have the best images in the market and you couldn’t be happier. You launch your campaign, check on it the next day and … nothing. You dig a little deeper and notice your ads aren’t approved yet. Okay, you…
Where Are They Now? Here’s Former Oneupweb Intern Anna Kroger
Full Name: Anna Kroger Current Position & Company: Account Manager, Intouch Solutions Position while at Oneupweb? Marketing Intern Year at Oneupweb? 2016 Describe your current position: I’m currently an account manager at a pharmaceutical marketing firm in Chicago. What’s one thing you learned at Oneupweb that you use daily? One thing I always commend the…
Where Are They Now? Oneupweb’s Former Marketing Intern Danny Madion
Full Name: Danny Madion Current Position & Company: Senior Analyst, Cornerstone Companies Position while at Oneupweb? Marketing Intern Years at Oneupweb? May-Aug 2015 Describe your current position: Financial analyst for medical real estate acquisitions What’s one thing you learned at Oneupweb that you use daily? Communication and organization are key to success in any context….
Achieving Better SEO Results
Search engine optimization, more commonly known as SEO, is one of the most essential ways to build your business’s online presence. Optimizing your website (and other digital properties) to rank higher in search engines will drive more traffic to your website and make you a fierce industry competitor. Some of the quickest ways to achieve…
