Blog
Where Are They Now? Here’s Former Oneupweb Intern Anna Kroger
Full Name: Anna Kroger Current Position & Company: Account Manager, Intouch Solutions Position while at Oneupweb? Marketing Intern Year at Oneupweb? 2016 Describe your current position: I’m currently an account manager at a pharmaceutical marketing firm in Chicago. What’s one thing you learned at Oneupweb that you use daily? One thing I always commend the…
Where Are They Now? Oneupweb’s Former Marketing Intern Danny Madion
Full Name: Danny Madion Current Position & Company: Senior Analyst, Cornerstone Companies Position while at Oneupweb? Marketing Intern Years at Oneupweb? May-Aug 2015 Describe your current position: Financial analyst for medical real estate acquisitions What’s one thing you learned at Oneupweb that you use daily? Communication and organization are key to success in any context….
Achieving Better SEO Results
Search engine optimization, more commonly known as SEO, is one of the most essential ways to build your business’s online presence. Optimizing your website (and other digital properties) to rank higher in search engines will drive more traffic to your website and make you a fierce industry competitor. Some of the quickest ways to achieve…
Where Are They Now? Featuring Former Oneupweb Intern Brenna Clay
This is the first blog in a series that highlights former Oneupweb interns. Full Name: Brenna Clay Current Position & Company: Digital Marketing Specialist for Chaco at Wolverine Worldwide Position while at Oneupweb? Marketing Intern When were you at Oneupweb? 3(ish) Months in 2017 Describe your current position: I’m a part of the Chaco Footwear…
How to Optimize for Voice Search and Why You Siri-ously Need To
Voice search is one of the fastest-growing segments of search engine optimization (SEO). Brands looking to improve their page rankings can use optimized content to perform better in voice search queries by answering questions and getting inside the head of their customers. We have some recommendations to help you make that happen. If any of…
What an Ecommerce Website Needs to Be Profitable
To be profitable, an ecommerce site needs speedto load quickly, offer an intuitive customer experienceuser-friendliness, provide detailed product pages and use aa logical structure. And those are just the major requirements! The best way to create a new ecommerce website (or optimize an existing one) is to consider the customer’s perspective. We’re sharing the guidelines you need…
The Cringiest & Most Overused Words in Marketing
Marketing copy is often written hastily (or by a content farm) to meet a tight deadline. Other times, it’s written bland to match what’s already approved by legal. Both situations lead to boring copy that doesn’t conquer campaign goals. If you want your words to work, make them fresh and meaningful. Here are some marketing…
How to Improve Social Media Presence
There are several ways to improve your company’s social media presence. By being human, understanding your audience and keeping the conversation going, you can get more out of the time, energy and budget you put into social media platforms. Apply these guidelines to your strategy for Facebook, Instagram, Twitter, LinkedIn, TikTok and more. Three Ways…
How to Approach Enterprise Website Design Strategy & Development
Enterprise websites have thousands or even millions of URLs. To successfully pull off a website project at this scale – whether it’s a new site, a migration or a redesign – companies need: Heavy up-front planning All-teams collaboration A good timeline Technical knowledge The right enterprise website solutions (technologies + vendors) Below, the Oneupweb team…
Introducing Jonathan Davila, One of Our Creative Minds
Jonathan Davila, Graphic Designer When I was younger, I liked art and marketing, and I knew I would follow that career path. Over the years, as a graphic designer, I’ve helped in the creation of brands, social media campaigns, websites and editorial design pieces, including tradeshows. I’ve gained international experience that has opened doors to different design industries. I wasn’t wrong in choosing…
Small Franchise Marketing Tasks with Big Payoffs
Franchising as a small business growth strategy is all about leveraging your budget, assets, and resources effectively. Your marketing team could be doing countless things for your franchise, but not all digital marketing efforts deliver the same results. Growing your small franchise business is all about identifying quick wins and putting your marketing efforts in…
What’s Next in Search Marketing?
Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…