Blog
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
How Long Does It Take for SEO to Work?
Generally, it takes about 4 – 6 months for SEO efforts to really take off. However, you could see results in as little as 2 weeks if you’re not targeting very competitive keywords, you have great content and your website is authoritative with a lot of backlinks. These results will depend on your strategy, your…
Implementing Content on Your Website: Accessibility Checklist
It’s a lot easier to build accessibility into your web process than to make retroactive changes on an established site. Whenever you implement content on your website, begin with this basic accessibility checklist. It’s free to download and covers guidelines like these: Download your website accessibility checklist here: Remember: If you’re trying to achieve ADA…
Improve Website Navigation – It’s Worth It
Don’t you hate it when you are on a website and you can’t find what you are looking for? It’s like a bad game of detective, looking under floorboards and ending up with nothing but a headache. For most people, this usually results in returning to a search engine (hooray for “site:” searches) or giving…
12 SEO Tips for Blogs
Blogs are an incredible tool for building brand awareness and even driving sales. The best way to get long-term benefits from your business’s blog posts is to prioritize SEO and thorough topic planning. Here are the basics and the detailed logistics to know. The Basics 1. Choose effective topics. Successful content marketing requires creating…
Understanding Bing SEO
It’s true – Bing is not the most popular search engine on the planet. Far from it. But you may not know just how many searches Bing actually handles. Bing provides the power behind several other search tools and platforms, including: Bing search Yahoo! search AOL search Xbox search Microsoft Office and Outlook search Skype…
How to Choose an SEM Agency
The most important factors to consider when looking for a search engine marketing agency are skill, customer service, flexibility, cost effectiveness and company culture. Here’s how to conduct your search to find the best fit for your business. Prepare Your Team First (And Know If an Agency Is the Right Route) Before you move forward…
Web Animation Design & Development 101
Animation is a powerful tool that businesses use to create compelling and useful experiences across the web. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how to use animation on your site, an overview of some free animation tools,…
Compelling Video Marketing Statistics
The Oneupweb video marketing team and content experts are starting the year off by sharing interesting video marketing statistics for 2020 reflection and future planning. The stats provide clues about what kinds of videos your business should pursue, why and how. To help you navigate these insights, we also included our marketing agency’s main takeaways…
Virtues of the Best Content Marketing Agencies
Content marketing is an extremely valuable piece of the digital marketing puzzle. It’s time-consuming when done in-house, so many marketing directors seek the help of a content strategy agency. The best content marketing agencies will support your business by: Knowing your brand inside and out, including voice, tone, differentiators, mission and more Performing keyword research…
What Is Schema Markup, and How Should I Be Using It?
Schema markup creates an enhanced description, on top of HTML, that is visible only to search engines and provides context to otherwise ambiguous content. It is especially important to Google and other search engines because accurately interpreting the context of a query will determine the quality of a search result. In the following example: <h1>Apple</h1>,…
Best Franchise Marketing Blogs and News Sites
In marketing, minutes matter. It can be annoyingly time-consuming to find the resources that will move your franchise business forward. To make it easier, we compiled a list of our go-to spots for franchise marketing news. International Franchise Association Franchising.com Social Geek Radio Oneupweb Each of these publishers has their own style of original franchise…
