Blog
Say Hello to Stephanie Miller
Stephanie Miller, Head of Technical SEO I’ve lived in many places and worn many hats, and writing has been a constant through all of it. I have a Bachelor of Arts in English (Creative Writing), plus Germanic studies and anthropology degrees because why not. My career began in publishing and evolved to marketing and SEO,…
How to Display Google Reviews on My Website
You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. This is kind of our thing. Learn more about Oneupweb’s local SEO experience! How to…
How to Use Video in Email Marketing
Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video, we would have to switch…
Thriving After Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update blends new Core Web Vitals metrics with existing UX-related ranking signals to measure overall Page Experience. This Page Experience signal is an influential tiebreaker in the great battle for top spots on the SERP. Should you be scared? Probably not. Our SEO and…
Your Guide to Effective Competitor Keyword Research
Keywords are an excellent insight into brand values, product and service priorities and the audience a brand targets online. Conducting an in-depth competitor keyword analysis helps marketers identify content gaps that improve organic keyword positioning and capture more clicks from the competition. With time, creativity and thorough research, competitor keyword targets could be your ticket…
Can I Stop Competitors Bidding on My Brand Terms?
No. No, you can’t stop someone from bidding on your brand keywords in search ads. But that does not mean you can’t do something about it… How to Approach Competitors Bidding on Branded Terms Let’s say you did a search for your brand and saw your competitor listed first in the paid search results. Or…
FAQs about Marketing Consulting
Many businesses count on consultants to lead their marketing strategy in the right direction, especially when they’re beginning to prioritize digital strategies. Below you’ll find answers to some commonly asked questions about hiring and working with a marketing consultant. 1. What Is a Marketing Consultant? A marketing consultant is a person, or a team (in…
How to Run YouTube Ads Effectively
Consumers are viewing more video content than ever, which is a great opportunity for advertisers. Wondering how to get ads on YouTube and see fabulous results? Let’s start with some quick tips: Use the Google Ads interface to set up YouTube ads, ensuring your videos are set as Public. (Instructions are in the next section.)…
How to Measure Brand Awareness – and Why
One of the best-known and most-cited examples of B2B advertising is titled “The Man in the Chair” from The McGraw-Hill Business Publications Company. The ad first ran in 1958 and posed the challenge every marketer faces in black-and-white (or a kind of sepia): Brand awareness. This decades-old example illustrates the importance of introducing your brand…
Building Earned Media vs. Paid Media vs. Owned Media
In order to generate quality website traffic and efficient ROI for your business, you already know you need content that’s compelling and useful to your target audience. But website content creation is not enough. A great strategy combines different types of media for optimal performance. Let’s talk about earned media vs. paid media vs. owned…
Why Blogging Is Important for Your Business
Effective blogging enhances your business’s authority among humans and search engines, and it drives new brand impressions from people who are interested in industry-relevant topics. A blog also supports marketing efforts through email, paid media advertisements, social media and other channels. Let’s look at the many ways companies use blogs so you can answer for…
The Digital Marketing Onboarding Process
What steps does a marketing agency take to onboard a new client? No matter which party you represent – the agency or the business that’s ramping up marketing – we hope to help you out with a thorough process description. Here’s how the Oneupweb team gets up to speed on a new client’s team, brand…
