Blog
The Cringiest & Most Overused Words in Marketing
Marketing copy is often written hastily (or by a content farm) to meet a tight deadline. Other times, it’s written bland to match what’s already approved by legal. Both situations lead to boring copy that doesn’t conquer campaign goals. If you want your words to work, make them fresh and meaningful. Here are some marketing…
How to Improve Social Media Presence
There are several ways to improve your company’s social media presence. By being human, understanding your audience and keeping the conversation going, you can get more out of the time, energy and budget you put into social media platforms. Apply these guidelines to your strategy for Facebook, Instagram, Twitter, LinkedIn, TikTok and more. Three Ways…
How to Approach Enterprise Website Design Strategy & Development
Enterprise websites have thousands or even millions of URLs. To successfully pull off a website project at this scale – whether it’s a new site, a migration or a redesign – companies need: Heavy up-front planning All-teams collaboration A good timeline Technical knowledge The right enterprise website solutions (technologies + vendors) Below, the Oneupweb team…
Small Franchise Marketing Tasks with Big Payoffs
Franchising as a small business growth strategy is all about leveraging your budget, assets, and resources effectively. Your marketing team could be doing countless things for your franchise, but not all digital marketing efforts deliver the same results. Growing your small franchise business is all about identifying quick wins and putting your marketing efforts in…
What’s Next in Search Marketing?
Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…
Finding Your Ideal Content Planning Solution
The fact that you’re looking for a content planning solution means you’re on the right path. Too many marketers don’t have a content plan. They’re simply producing content for the sake of producing content. We call this “keeping the lights on.” The purpose of this resource is to share a few tips for developing a…
How to Track Featured Snippets from Google
Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers….
Marketing with Instagram Stories
Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…
AMP SEO Impact in 2021 and Beyond
AMP, or accelerated mobile pages, was never a direct ranking factor for Google, but the search engine has been known to provide a distinct advantage to sites using this format. Now times are changing, and so is the future of AMP. Let’s cover why AMP was so important in the past, how it affects SEO…
Meet Kara Cardoza: Head of Local SEO
Kara Cardoza, Head of Local SEO I’m a true northern Michigan native, having been born in Traverse City and raised in Elk Rapids. I have a Bachelor of Science in Secondary English Education from Ferris State University. In previous careers, I’ve worked in aviation and student financial aid, and I was a high school English…
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
Implementing Content on Your Website: Accessibility Checklist
It’s a lot easier to build accessibility into your web process than to make retroactive changes on an established site. Whenever you implement content on your website, begin with this basic accessibility checklist. It’s free to download and covers guidelines like these: Download your website accessibility checklist here: Remember: If you’re trying to achieve ADA…
