Blog
Finding Your Ideal Content Planning Solution
The fact that you’re looking for a content planning solution means you’re on the right path. Too many marketers don’t have a content plan. They’re simply producing content for the sake of producing content. We call this “keeping the lights on.” The purpose of this resource is to share a few tips for developing a…
How to Track Featured Snippets from Google
Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers….
Marketing with Instagram Stories
Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…
AMP SEO Impact in 2021 and Beyond
AMP, or accelerated mobile pages, was never a direct ranking factor for Google, but the search engine has been known to provide a distinct advantage to sites using this format. Now times are changing, and so is the future of AMP. Let’s cover why AMP was so important in the past, how it affects SEO…
Meet Kara Cardoza: Head of Local SEO
Kara Cardoza, Head of Local SEO I’m a true northern Michigan native, having been born in Traverse City and raised in Elk Rapids. I have a Bachelor of Science in Secondary English Education from Ferris State University. In previous careers, I’ve worked in aviation and student financial aid, and I was a high school English…
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
Implementing Content on Your Website: Accessibility Checklist
It’s a lot easier to build accessibility into your web process than to make retroactive changes on an established site. Whenever you implement content on your website, begin with this basic accessibility checklist. It’s free to download and covers guidelines like these: Download your website accessibility checklist here: Remember: If you’re trying to achieve ADA…
Improve Website Navigation – It’s Worth It
Don’t you hate it when you are on a website and you can’t find what you are looking for? It’s like a bad game of detective, looking under floorboards and ending up with nothing but a headache. For most people, this usually results in returning to a search engine (hooray for “site:” searches) or giving…
12 SEO Tips for Blogs
Blogs are an incredible tool for building brand awareness and even driving sales. The best way to get long-term benefits from your business’s blog posts is to prioritize SEO and thorough topic planning. Here are the basics and the detailed logistics to know. The Basics 1. Choose effective topics. Successful content marketing requires creating…
Understanding Bing SEO
It’s true – Bing is not the most popular search engine on the planet. Far from it. But you may not know just how many searches Bing actually handles. Bing provides the power behind several other search tools and platforms, including: Bing search Yahoo! search AOL search Xbox search Microsoft Office and Outlook search Skype…
How to Choose an SEM Agency
The most important factors to consider when looking for a search engine marketing agency are skill, customer service, flexibility, cost effectiveness and company culture. Here’s how to conduct your search to find the best fit for your business. Prepare Your Team First (And Know If an Agency Is the Right Route) Before you move forward…
Web Animation Design & Development 101
Animation is a powerful tool that businesses use to create compelling and useful experiences across the web. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how to use animation on your site, an overview of some free animation tools,…
