Blog
Improve Website Navigation – It’s Worth It
Don’t you hate it when you are on a website and you can’t find what you are looking for? It’s like a bad game of detective, looking under floorboards and ending up with nothing but a headache. For most people, this usually results in returning to a search engine (hooray for “site:” searches) or giving…
12 SEO Tips for Blogs
Blogs are an incredible tool for building brand awareness and even driving sales. The best way to get long-term benefits from your business’s blog posts is to prioritize SEO and thorough topic planning. Here are the basics and the detailed logistics to know. The Basics 1. Choose effective topics. Successful content marketing requires creating…
Understanding Bing SEO
It’s true – Bing is not the most popular search engine on the planet. Far from it. But you may not know just how many searches Bing actually handles. Bing provides the power behind several other search tools and platforms, including: Bing search Yahoo! search AOL search Xbox search Microsoft Office and Outlook search Skype…
How to Choose an SEM Agency
The most important factors to consider when looking for a search engine marketing agency are skill, customer service, flexibility, cost effectiveness and company culture. Here’s how to conduct your search to find the best fit for your business. Prepare Your Team First (And Know If an Agency Is the Right Route) Before you move forward…
Web Animation Design & Development 101
Animation is a powerful tool that businesses use to create compelling and useful experiences across the web. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how to use animation on your site, an overview of some free animation tools,…
Compelling Video Marketing Statistics
The Oneupweb video marketing team and content experts are starting the year off by sharing interesting video marketing statistics for 2020 reflection and future planning. The stats provide clues about what kinds of videos your business should pursue, why and how. To help you navigate these insights, we also included our marketing agency’s main takeaways…
Virtues of the Best Content Marketing Agencies
Content marketing is an extremely valuable piece of the digital marketing puzzle. It’s time-consuming when done in-house, so many marketing directors seek the help of a content strategy agency. The best content marketing agencies will support your business by: Knowing your brand inside and out, including voice, tone, differentiators, mission and more Performing keyword research…
Best Franchise Marketing Blogs and News Sites
In marketing, minutes matter. It can be annoyingly time-consuming to find the resources that will move your franchise business forward. To make it easier, we compiled a list of our go-to spots for franchise marketing news. International Franchise Association Franchising.com Social Geek Radio Oneupweb Each of these publishers has their own style of original franchise…
Say Hello to Stephanie Miller
Stephanie Miller, Head of Technical SEO I’ve lived in many places and worn many hats, and writing has been a constant through all of it. I have a Bachelor of Arts in English (Creative Writing), plus Germanic studies and anthropology degrees because why not. My career began in publishing and evolved to marketing and SEO,…
How to Display Google Reviews on My Website
You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. This is kind of our thing. Learn more about Oneupweb’s local SEO experience! How to…
How to Use Video in Email Marketing
Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video, we would have to switch…
Thriving After Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update blends new Core Web Vitals metrics with existing UX-related ranking signals to measure overall Page Experience. This Page Experience signal is an influential tiebreaker in the great battle for top spots on the SERP. Should you be scared? Probably not. Our SEO and…
