Blog
How to Display Google Reviews on My Website
You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. This is kind of our thing. Learn more about Oneupweb’s local SEO experience! How to…
How to Use Video in Email Marketing
Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video, we would have to switch…
Thriving After Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update blends new Core Web Vitals metrics with existing UX-related ranking signals to measure overall Page Experience. This Page Experience signal is an influential tiebreaker in the great battle for top spots on the SERP. Should you be scared? Probably not. Our SEO and…
Your Guide to Effective Competitor Keyword Research
Keywords are an excellent insight into brand values, product and service priorities and the audience a brand targets online. Conducting an in-depth competitor keyword analysis helps marketers identify content gaps that improve organic keyword positioning and capture more clicks from the competition. With time, creativity and thorough research, competitor keyword targets could be your ticket…
Can I Stop Competitors Bidding on My Brand Terms?
No. No, you can’t stop someone from bidding on your brand keywords in search ads. But that does not mean you can’t do something about it… How to Approach Competitors Bidding on Branded Terms Let’s say you did a search for your brand and saw your competitor listed first in the paid search results. Or…
FAQs about Marketing Consulting
Many businesses count on consultants to lead their marketing strategy in the right direction, especially when they’re beginning to prioritize digital strategies. Below you’ll find answers to some commonly asked questions about hiring and working with a marketing consultant. 1. What Is a Marketing Consultant? A marketing consultant is a person, or a team (in…
How to Run YouTube Ads Effectively
Consumers are viewing more video content than ever, which is a great opportunity for advertisers. Wondering how to get ads on YouTube and see fabulous results? Let’s start with some quick tips: Use the Google Ads interface to set up YouTube ads, ensuring your videos are set as Public. (Instructions are in the next section.)…
How to Measure Brand Awareness – and Why
One of the best-known and most-cited examples of B2B advertising is titled “The Man in the Chair” from The McGraw-Hill Business Publications Company. The ad first ran in 1958 and posed the challenge every marketer faces in black-and-white (or a kind of sepia): Brand awareness. This decades-old example illustrates the importance of introducing your brand…
Why Blogging Is Important for Your Business
Effective blogging enhances your business’s authority among humans and search engines, and it drives new brand impressions from people who are interested in industry-relevant topics. A blog also supports marketing efforts through email, paid media advertisements, social media and other channels. Let’s look at the many ways companies use blogs so you can answer for…
The Digital Marketing Onboarding Process
What steps does a marketing agency take to onboard a new client? No matter which party you represent – the agency or the business that’s ramping up marketing – we hope to help you out with a thorough process description. Here’s how the Oneupweb team gets up to speed on a new client’s team, brand…
How to Start Ecommerce on the Right Foot
Ecommerce usage is growing at an unprecedented rate across the globe, and it makes sense. Not only does a well-built ecommerce website allow businesses to sell on their terms, but it also provides a seamless customer experience. Looking to build an ecommerce business or take more of your current business online? Here’s how to start…
LinkedIn Paid Ads: Best Practices and the Best Types of Ads
Paid advertising on LinkedIn is an effective way to achieve several business objectives. Different types of LinkedIn ads give your team flexible solutions to ramp up hiring, support ongoing talent acquisition and generate high-quality leads to increase sales. There’s always room to improve your team’s efficiency and get more out of your LinkedIn advertising budget;…
