Blog
Coronavirus, Ads and People at Home
Observations of Consumer Behavior through a PPC Lens We’ve seen reports from all over about how coronavirus (COVID-19) is changing the way we use the internet. At Oneupweb, we’ve noticed some interesting changes in the way people interact online since states began declaring states of emergency. For a higher education client’s paid media campaigns, there…
Why Writing a Digital Marketing Case Study Will Convert All the People
Okay, maybe we took some poetic license with using the word “convert all the people.” However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the…
Why You Should Double Down on Content Marketing During a Recession
Updated June 2022 Despite record-low unemployment rates, high inflation and a return to bear market conditions are causing widespread concern about a possible recession in 2022 or 2023. While the COVID-19 recession lasted a mere two months, no one knows how long the looming recession may linger. It’s reasonable to assume that many companies are…
Your Marketing Checklist
Things are uncertain. We know. Here are eight things you can do today to take control of your marketing and set yourself up for success, no matter what’s ahead … Go through your social posts and channels. If there’s anything that you’ve planned or scheduled out that needs a second look or to be shelved,…
How to Stay Sane and Productive While Working From Home: A Guide
If I had a nickel for every time, someone said, “weird times” this past week. I’d be … We’re all being potentially thrown into an unfamiliar situation with working from home (WFH, in case you’ve seen this acronym floating around and were too afraid to ask what it means), increased isolation and potential sickness floating…
What Is Full-Funnel Marketing?
The sales and marketing funnel is a visual representation of your customer lifecycle: from awareness and interest to evaluation and purchase. Full-funnel marketing is developing different marketing touchpoints to support every client interaction through each stage of the funnel by offering unique content for the top, middle and lower parts of the funnel. Because the…
Escaping the Coronavirus
Happy Content for Your Week. Quarantine. Day #5 (or 6…7? It’s all a blur.) It has been quite the year. Quite the year, indeed (yes, we know it’s only March). With businesses shutting down and states mandating quarantines, the anxiety and stress is mutual across the globe. But today we’re steering clear of that. While…
How Market Research Helps Higher Education
Higher education is a rapidly changing industry. As a higher education marketer, you need to be armed with insights before making decisions. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. “Market research” may sound like a buzzword…
Why You Need Market Research
Market research is an important tool that solves marketing problems before they even happen. Many of the most successful marketing campaigns are backed by market research. In fact, the role of market research is to provide a business with pertinent data before that business embarks on a particular marketing strategy, therefore ensuring that strategy’s relevancy,…
How to Promote Community Involvement for Franchise Businesses
Franchises make successful businesses because at their core they’re local businesses run by local business owners and members of the community. Franchisors need to understand this and give their franchisee owners opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. Why Community Involvement…
Create a Social Media Calendar and Keep Your Posts in Order
Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content…
Therapy for Them, Therapy for Me
No matter what I’m doing when I’m volunteering at Reining Liberty Ranch, I always feel like I’m getting more than I’m giving. Reining Liberty Ranch, tucked away near all the bison fields in Traverse City, provides enriching experiences for veterans with therapy horses. Equine Assisted Therapy is treatment that incorporates equine activity or an equine…
