Blog
How to Stay Connected When Working Remotely
Building Remote Company Culture We’ve been working from home for … approximately 3,781 days. Just kidding. Obviously, our marketing agency is blessed to be able to continue working remotely, providing services to our clients and staying healthy all the while. Even before 2020 threw us a curveball, we had a flexible work-from-home policy and a…
Inspecting Web Design on Global Accessibility Awareness Day
Roughly 15 percent of the population is overlooked during the process of building websites and producing digital content. For the people being overlooked – those with visual impairment, mobility impairment and other special needs – the internet isn’t a very friendly or inclusive place. Before we celebrate Global Accessibility Awareness Day with examples of awesomeweb…
Coping with Business Impacts of COVID-19
Should you change your business right now? If you are wondering whether you should rethink your services and products – or indeed, the entire way you do business – to soften the business impact of COVID-19, consider this: The virus doesn’t care about any of that. Your customers or prospects don’t care about any of…
Google Business Profile Optimization Tips – From Start to Finish
Make Your Google Listing Magnificent Google Business Profile, formerly known as Google My Business, is a free local listings tool, or business directory, that’s essential for creating a strong digital brand presence. It puts your business information in relevant Google search results and Google Maps – which is exactly where everyone wants it to be….
Marketers, Prepare for a Post-Pandemic World
Consumer Confidence Notes From Fernando Meza, owner and CEO of Oneupweb. As states start preparing to relax their shelter-in-place orders and we start visualizing what our new normal will be, it’s important to discuss consumer confidence. If states say, “Okay, everyone, it’s safe to go out again,” who is going to be the first to…
There Is No “Pandemic Marketing Plan”
If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…
Coronavirus, Ads and People at Home
Observations of Consumer Behavior through a PPC Lens We’ve seen reports from all over about how coronavirus (COVID-19) is changing the way we use the internet. At Oneupweb, we’ve noticed some interesting changes in the way people interact online since states began declaring states of emergency. For a higher education client’s paid media campaigns, there…
Why Writing a Digital Marketing Case Study Will Convert All the People
Okay, maybe we took some poetic license with using the word “convert all the people.” However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the…
Why You Should Double Down on Content Marketing During a Recession
Updated June 2022 Despite record-low unemployment rates, high inflation and a return to bear market conditions are causing widespread concern about a possible recession in 2022 or 2023. While the COVID-19 recession lasted a mere two months, no one knows how long the looming recession may linger. It’s reasonable to assume that many companies are…
Your Marketing Checklist
Things are uncertain. We know. Here are eight things you can do today to take control of your marketing and set yourself up for success, no matter what’s ahead … Go through your social posts and channels. If there’s anything that you’ve planned or scheduled out that needs a second look or to be shelved,…
How to Stay Sane and Productive While Working From Home: A Guide
If I had a nickel for every time, someone said, “weird times” this past week. I’d be … We’re all being potentially thrown into an unfamiliar situation with working from home (WFH, in case you’ve seen this acronym floating around and were too afraid to ask what it means), increased isolation and potential sickness floating…
What Is Full-Funnel Marketing?
The sales and marketing funnel is a visual representation of your customer lifecycle: from awareness and interest to evaluation and purchase. Full-funnel marketing is developing different marketing touchpoints to support every client interaction through each stage of the funnel by offering unique content for the top, middle and lower parts of the funnel. Because the…
