Blog
Escaping the Coronavirus
Happy Content for Your Week. Quarantine. Day #5 (or 6…7? It’s all a blur.) It has been quite the year. Quite the year, indeed (yes, we know it’s only March). With businesses shutting down and states mandating quarantines, the anxiety and stress is mutual across the globe. But today we’re steering clear of that. While…
How Market Research Helps Higher Education
Higher education is a rapidly changing industry. As a higher education marketer, you need to be armed with insights before making decisions. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. “Market research” may sound like a buzzword…
Why You Need Market Research
Market research is an important tool that solves marketing problems before they even happen. Many of the most successful marketing campaigns are backed by market research. In fact, the role of market research is to provide a business with pertinent data before that business embarks on a particular marketing strategy, therefore ensuring that strategy’s relevancy,…
How to Promote Community Involvement for Franchise Businesses
Franchises make successful businesses because at their core they’re local businesses run by local business owners and members of the community. Franchisors need to understand this and give their franchisee owners opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. Why Community Involvement…
Create a Social Media Calendar and Keep Your Posts in Order
Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content…
Therapy for Them, Therapy for Me
No matter what I’m doing when I’m volunteering at Reining Liberty Ranch, I always feel like I’m getting more than I’m giving. Reining Liberty Ranch, tucked away near all the bison fields in Traverse City, provides enriching experiences for veterans with therapy horses. Equine Assisted Therapy is treatment that incorporates equine activity or an equine…
Three Examples of How to Use Market Research
In today’s world, it’s crucial that small business owners understand everything about their business. Three important pillars of any successful business include its audience, its website and its brand strategy. Understanding these three pillars by conducting market research helps businesses better serve their consumers. Invest in market research in these three areas and watch your…
Your Monthly Digital Marketing Report Format: Template and Walkthrough
Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the…
What Is Website Bounce Rate?
Everything You Need to Know About Bounce Rate A bounce is what happens when a user leaves your website after visiting only one page. Bounce rate is the percentage of sessions that result in a bounce. Generally, you want to aim for a low bounce rate because it means people are landing on your website…
Cyber Security Information and Trends From Oneupweb and Safety Net
The internet is built upon the beautiful idea that everyone can have access to information and share ideas, thoughts, dreams and so much more. Unfortunately, there is no utopia, especially not online. There are a lot of people out there looking to steal information. More than 40 percent of cyber attacks target small businesses. Industries…
Website Compliance and The California Consumer Privacy Act
Making sure that your business website is compliant with privacy regulations is a way to help your audience feel safe in 2020. In fact, most privacy policies are legally binding. Ensuring that your users’ data is secure is the first step toward a fully functional and competitive business website. With the impending launch of California…
Facebook Marketing Help from Oneupweb
Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….
