Blog
SEO FAQs: Decoding Search Engine Optimization
Search engine optimization is an integral part of digital marketing, but that’s doesn’t mean everyone is working from the same recipe book. Between the constant search engine algorithm changes and the dense technical terms, even experienced marketers need a refresher. We asked our SEO and content marketing team for the SEO questions they hear in…
The Robots.txt File: What It Is and Why It Matters
For decades, the humble robots.txt file served as the de facto regulator of search engine crawlers. Thanks to AI, that democratic supremacy may be over. This small piece of code is tasked with restricting crawlers from sensitive areas of a website, and, to their credit, the likes of Google, Bing, and Firefox have honored those…
AI Keyword Research Tools: Gemini, ChatGPT, and More
Keyword research is the heart and soul of SEO science, but dedicated SEO tools are cost-prohibitive for most in-house marketers and small agencies. As ChatGPT and Gemini improve, more marketers turn to AI for keyword research, using specific prompts to generate quality keyword lists to support new and existing pages. We’ve put together a few…
Asana vs. Teamwork: Which Is the Best Project Management Software for Marketing Teams?
The world runs on software. In-house marketing professionals and agency staff rely on project management software like Teamwork and Asana to organize marketing assets, deliver campaigns on schedule, and collaborate in real-time and on asynchronous working schedules. Having the right platform is a big part of working efficiently and putting everyone in a position to…
Screaming Frog vs. Lumar: Which Is the Best Site Crawl Tool?
Few tools are as valuable to SEO marketers as a reliable website crawler tool. Whether you’re looking for opportunities to improve performance for your organization’s domain or managing multiple properties, crawling your site offers a wealth of actionable information to shape forward strategy and prioritize technical SEO improvements. We’ve put in a lot of time…
A (Truly) Data-Driven Customer Experience
Businesses spend billions of dollars each year on surveys, customer service staff, and customer rewards programs to attract, understand, and retain customers. In today’s digital world, improving the customer experience is an ever-increasingly data-driven process that’s generating real results for brands, big and small. Customer Experience Analytics: What It Is and How It Works Customer…
A Guide to Multi-Location Social Media Marketing
Whether it’s a few locations around town or hundreds of stores across the country, managing an effective, localized social media strategy isn’t easy. For many brands, deciding how to support individual stores or service areas is a choice between a one-size-fits-all approach and a disparate, decentralized strategy that sacrifices brand consistency and authority. This guide…
Zapier: Integrations and Automations for Marketers
There are never enough hours in the day to get it all done, but Zapier automations could save you enough time to drink your morning coffee before it goes cold. Zapier and no-code alternatives like Make and Integrately are smart ways to automate repetitive tasks and free up more time for big-picture thinking. If you’re…
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier…
Advertising on Amazon: Costs, Fees and Strategy
Amazon advertising is a great way to increase ecommerce sales, increase brand awareness, and gain valuable insight into customers’ changing tastes and habits. As the largest ecommerce platform in the world, Amazon sellers often have a love/hate relationship with the site; it’s a game you have to play to be successful, but you’re always playing…
3 Digital Marketing Predictions We Got Wrong (Mostly)
No one can predict the future, especially in digital marketing. Despite claims after the fact, most people didn’t expect Myspace to collapse, Google+ to fail miserably, or Twitter to become X and almost immediately lose 23% of its user base. What works now may not work in the future, and early movers are more likely…
Media Literacy and the Rise of Stealth Marketing
You’d be forgiven for confusing this piece’s title with a Star Wars film, and the parallels are close enough to justify an extended (but not over-extended) metaphor. Media literacy (an informed, perhaps cynical understanding of how products, ideas, and services are marketed) is a force for good and the best way to combat stealth marketing….
