Blog
MITcon 2019: What Franchisors Need to Know About Marketing & Technology
The big takeaway from this year’s Franchise Marketing Innovation & Technology Conference (MITcon) in Austin, Texas is to slow down and see the consumer through the technology. While “slowing down” seems like the wrong advice in a fast-moving industry like digital marketing, it’s important to fully understand why you’re investing in new technology or new…
Drupal Website Development Training
JD Antosiak is one of Oneupweb’s developers. He regularly writes about development topics, company culture and more. He was trained in Drupal through Evolving Web. As a developer at Oneupweb, I work furiously day in and day out on WordPress websites, but wanting to lend a hand with the fewer Drupal-platformed sites that come in…
How to Run a Quick Accessibility Audit: Beyond the Minute
When accessibility comes up in relation to business, we’re quick to think of wheelchair ramps and handicap accessible bathrooms. But with so much business happening online and via smartphone, making digital landscapes accessible is just as important as doing so in our brick and mortar locations. Importance of Website Accessibility Website accessibility isn’t just the…
Glad Meals & Safe Harbor – Volunteer Profile
From Dark Alleys to Hot Waffles From a young age, I’ve been warned to avoid dark alleys, scruffy-looking men and anyone who appears to be “not all there.” Especially as a young, female runner, I was told to never go in the areas where homeless people were: Don’t go under the Union Street Bridge, avoid…
How to Create a Content Calendar
At Oneupweb, we use a content calendar for our internal content marketing and build them out for clients. It’s more than just a way to keep track of content; it’s an all-encompassing content strategy that includes SEO-optimized blogs, engaging social content, on-brand videos and promotion tips. In this blog, we’ll explore how a content calendar…
Client Snapshot: Interactions Digital Roots
With social media increasingly becoming the first and most important touchpoint for customer service, companies need an efficient way to manage these conversations and take care of their customers. Interactions Digital Roots leverages artificial intelligence (AI) to find meaningful social posts, prioritize these posts based on relevance, suggest responses, and gather insights. Their best-in-class social…
What Is the California Consumer Privacy Act (CCPA)?
The California Consumer Privacy Act (CCPA) is a new law giving California residents greater control over their personal data being collected and sold. Businesses will soon feel the heat from the CCPA. While this privacy law was signed in 2018, enforcement begins January 1, 2020. The CCPA amends a 1972 California privacy law to include…
Giving Back to Children In Our Community
JD Antosiak has been working with Oneupweb for a year and a half, he is a father of two and has been faithfully serving at Resurrection Life Church for almost 8 years. When I decided to switch jobs, it was more about culture, benefits and burnout than it was about money. My life looked different…
Digital Summit Detroit Recap
You might have seen us there, or you might have seen it on our social media, but some members of the Oneupweb team traveled to the Digital Summit Detroit conference last week, the annual confab for digital marketing pros. This was our second year in a row where we sponsored a stage and had a…
Chart My Click Through Rate (CTR)
You’ve seen click-through rate models, but have you wondered how accurate they really are? The fact is that no two websites are exactly alike. Your content and the way you show up in search results is unique – and so is your click-through rate! We’ve developed an Excel template to help marketers chart their non-branded…
What Oneupweb Did This Summer
Stephanie Miller is one of Oneupweb’s Content Marketing & SEO Project Managers I went to Lake Superior Provincial Park, north of Sault Ste. Marie in Ontario, twice this summer – once for backpacking and once for canoe camping. My boyfriend and I found camping spots overlooking Lake Superior and smaller inland lakes. We saw the…
Supplementing Your Corporate Marketing Budget With a Smaller Franchise Budget – A Breakdown
Do you know what your business is spending on marketing? On average, small businesses earning less than $5 million a year should be spending between 7 and 8 percent on marketing, while companies above that tend to spend closer to 11 percent. This shows that corporate budgets can be almost five percent more than small…
