Blog
On Which Social Media Platforms do Hashtags Work?
Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top…
Key Takeaways from SMX Advanced 2019
Last month, two Oneupweb employees traveled across the country to attend SMX Advanced 2019 in Seattle, a premier search marketing conference that we were fortunate enough to have attended last year, too. At this momentous meeting of marketing minds (holy alliteration!), keynote speakers from marketing and tech giants like Google, Microsoft, Search Engine Land, and…
Is Infinite Scroll or Pagination Better for Your Website Archive?
You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home –…
3 Dog-Friendly Restaurants and Bars We Love in Traverse City
Tessa Lighty is Oneupweb’s social media coordinator. She’s one of many dog owners in the Oneupweb office. To see even more pictures of her dog, follow her on Instagram. My dog Morel goes everywhere with me. I’m not even kidding. I couldn’t bring her to a Halloween party last year, and I left after a…
The Smart Commute Week Challenge
Andy Olds is Oneupweb’s PPC Project Manager and walks, bikes or skis to work regularly. He was Oneupweb’s captain for Smart Commute Week. Tessa Lighty is Oneupweb’s Social Media Coordinator and helped Andy rally the team for the week. As part of an annual celebration of cycling, walking, skateboarding, swimming, paddling, skipping, taking the bus,…
Videos That Never Were :: Bow Hunting
Sometimes prospects come in the door and, for whatever reason, work doesn’t continue from there. It’s a natural part of being a marketing company. We never want to be the wrong fit for someone but that doesn’t mean we aren’t still proud of the products we create for them. Take, for example, this video we…
What a Hot Dog Fundraiser Taught Me About My Coworkers
This blog was written by Freddy Hunt, Oneupweb’s director of SEO & Content Marketing. Connect with him on LinkedIn! It’s not easy asking your coworkers to donate their hard-earned money. After all, they come into the office to make money, not to give it away. I was recruited by my brother-in-law to raise money for…
Introducing Kristen, Community Manager
Kristen Nelson, Community Manager Small-town, seventeen-year-old me skipped college and spent the early days of the internet as an office manager for a small software development company. It’s funny to think about now, but I built their first website, designed marketing materials with Photoshop that were previously designed with Word, and digitized their bookkeeping literally…
How to Choose a Social Media Management Tool
Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn,…
7 Web Design Tips for Education Sites
Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…
Beyond the Minute: 7 SEO Myths Debunked
Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic…
Applying Personalized Medicine to Healthcare Content Marketing
How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific…
