Blog
7 Web Design Tips for Education Sites
Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…
Beyond the Minute: 7 SEO Myths Debunked
Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic…
Applying Personalized Medicine to Healthcare Content Marketing
How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific…
How to Celebrate Earth Day When You Work in an Office
It can be hard to celebrate Earth Day when you work in an office all day. If you’re stuck staring out a window at work, wondering how to celebrate Earth Day, try putting some office initiatives in place for a more environmental workplace. Below is what the Oneupweb office does to stay environmentally conscious. There…
A/B Testing for Franchises
Have you ever sat down with your marketing team to brainstorm ad copy, design a new website page, or select what questions you should be asking your website visitors to encourage them to convert on your forms? Typically, during these brainstorming sessions your team comes up with more than one good idea. So now what?…
The Tools for Successful Web Page Optimization: Beyond the Minute
There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web…
The Importance of Branding Consistency for Franchises
Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of…
Best Marketing Video Apps: Beyond the Minute
If you tuned into our Monday Marketing Minute on the rise of video marketing then as a marketer you know that video is not something you can ignore. But what if you don’t have the budget or resources to have professional video produced for your channels? Producing your own videos may seem too challenging, but…
Oneupweb Client Focus: Ronda Rousey
In the summer of 2018, Ronda Rousey approached Oneupweb with a unique challenge. Deep into her new career as a WWE superstar, she had no platform for directly reaching her fans on her terms. For years, the only communication Rousey had with her fans was through the media, but the ESPNs or TMZs of the…
Oneupweb’s Marketing Madness
March Madness is the time of year when every basketball fan around the United States goes crazy for a while. Couches are burned, swear words are shouted and we lose a little bit of ourselves when our team loses. Marketing Madness, on the other hand, was a fun way to see which blog our team…
How to Make the Most of Myspace: Beyond the Minute
In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why…
April Fools’ Day Prank Video
Ah, April Fools’ Day … As you know, the Oneupweb office likes to have fun. April Fools’ Day is the perfect occasion to do just that. By – you know, pranking our coworkers, filming it and publishing it out into the World Wide Web. Have you ever wanted an April Fools’ Day prank you can…