Blog

Valentine’s Day Poems for Coworkers

We love each other. This video proves it. No, we’re not crazy, but we do have some wordsmiths amongst us, and we wanted to showcase that talent (as well as our video skills). So, for Valentine’s Day this year we thought it would be fun to write Valentine’s poems for some of our coworkers. Dave…

Read More

green stethoscope graphic with text reading local seo for healthcare

Local SEO for Healthcare: Yes, It’s Important

What is local SEO for healthcare? When it comes to medical organizations, local SEO is the art of curating your patients’ entire online experience of your organization – from initial research through appointment scheduling. It involves: Having a website with great UX and clear navigation paths Creating specific, localized content Optimizing your site with the…

Read More

graphic of word cloud ear of corn with text next to it reading Why You Shouldn't Farm Out Your Content

Why You Shouldn’t Farm Out Your Content

Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before….

Read More

Choosing the Right CMS for Healthcare Clinics, Practices and Hospitals

When it comes to deciding between WordPress vs. Drupal or Joomla vs. WordPress, WordPress will be the easiest solution, which is why we love to build websites in it, and it will probably the best bet for most healthcare organizations….

Read More

A cartoon of an evil elf.

Oneupweb Apologizes for Offensive Holiday Card

New Hire Causes Havoc for the Northern Michigan Digital Marketing Agency Traverse City, MI: After dozens of holiday cards were sent to clients that included an offensive image of an elf’s rear end, the northern Michigan digital marketing agency is issuing an apology. Established over 20 years ago, Oneupweb has a history of being inclusive…

Read More

Hands from several people working and pointing to dates on a calendar.

Frequently Asked Questions About Annual Planning

It’s the end of another year . . . the time when you take stock of your marketing efforts, assessing what worked, what fell flat and where you need to improve. Even if your company’s fiscal year does not follow the calendar year, December is a great time to strategize and come into the new…

Read More

Scott Dikkers Outrageous Marketing book sitting on a table.

Fernando Talks Outrageous Marketing with Scott Dikkers, the Founder of The Onion

Oneupweb CEO Fernando Meza sits down to talk with The Onion founder Scott Dikkers about …

Read More

Male and female doctors in an operating room.

3 Healthcare Personas for Effective Healthcare Marketing

Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the internet and on their own social networks to determine the best options. Whether to research symptoms and treatments or to look into healthcare service offerings, consumers are increasingly going online to find medical solutions. In light of this…

Read More

A male web developer working on a website project.

Frequently Asked Questions about Web Development

Computer engineers, programmers, developers, coders, code monkeys – by whatever term you know them, web development professionals are the backbone of the web. Likewise, our team of developers is the backbone of many projects, especially website design/redesign and custom campaigns we’ve launched for clients over the years. When prospects reach out to us about web…

Read More

Marketers discuss strategy at the Oneupweb office.

How Paid Search and SEO Work Together

Some things just work better together. While paid search and search engine optimization (SEO) might seem like very different marketing strategies, aligning these efforts can improve results across the board. We’ve got a few tips on how to use pay-per-click (PPC) and SEO together to dominate the SERP and create new marketing efficiencies. It’ll maximize…

Read More

A male marketing professional squinting with text on image saying "one does not simply go live with a website."

New Website Launches: What to Anticipate

Hopefully, you’ve selected us to redesign your website and we will be handling your stress-free launch. But if you haven’t, we want you to be prepared for your launch day. Most of the time the designers and developers at Oneupweb are replacing legacy sites that have been up for years. This means we’re updating more…

Read More

Google Ads logo

Google Rebrands – and Revamps – Its Ad Suite

Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort…

Read More

1 31 32 33 34 35 57