Blog
Near Me or Best? How to Navigate Emerging Search Trends
I follow Think with Google on LinkedIn for the search trend factoids they regularly share. These straight-forward data points help marketers keep track of emerging search behavior, like the fact that mobile searches for “best” have grown over 80% over the past two years. Oh how interesting! Did you also know that mobile searches for…
Helping Your Franchise Stand Out
Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other…
10 Ads Empowering Women and Breaking Stereotypes
Updated: 2.20.2019 With #InternationalWomensDay just around the corner, we are celebrating women by showcasing ads that empower women in all shapes, sizes and colors. We wanted to turn the spotlight on a few companies that are inspiring women to be anything they want to be. You’ll laugh, cry and want to sign up for a…
Valentine’s Day Poems for Coworkers
We love each other. This video proves it. No, we’re not crazy, but we do have some wordsmiths amongst us, and we wanted to showcase that talent (as well as our video skills). So, for Valentine’s Day this year we thought it would be fun to write Valentine’s poems for some of our coworkers. Dave…
Local SEO for Healthcare: Yes, It’s Important
What is local SEO for healthcare? When it comes to medical organizations, local SEO is the art of curating your patients’ entire online experience of your organization – from initial research through appointment scheduling. It involves: Having a website with great UX and clear navigation paths Creating specific, localized content Optimizing your site with the…
Why You Shouldn’t Farm Out Your Content
Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before….
Choosing the Right CMS for Healthcare Clinics, Practices and Hospitals
When it comes to deciding between WordPress vs. Drupal or Joomla vs. WordPress, WordPress will be the easiest solution, which is why we love to build websites in it, and it will probably the best bet for most healthcare organizations….
Oneupweb Apologizes for Offensive Holiday Card
New Hire Causes Havoc for the Northern Michigan Digital Marketing Agency Traverse City, MI: After dozens of holiday cards were sent to clients that included an offensive image of an elf’s rear end, the northern Michigan digital marketing agency is issuing an apology. Established over 20 years ago, Oneupweb has a history of being inclusive…
Frequently Asked Questions About Annual Planning
It’s the end of another year . . . the time when you take stock of your marketing efforts, assessing what worked, what fell flat and where you need to improve. Even if your company’s fiscal year does not follow the calendar year, December is a great time to strategize and come into the new…
Fernando Talks Outrageous Marketing with Scott Dikkers, the Founder of The Onion
Oneupweb CEO Fernando Meza sits down to talk with The Onion founder Scott Dikkers about …
3 Healthcare Personas for Effective Healthcare Marketing
Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the internet and on their own social networks to determine the best options. Whether to research symptoms and treatments or to look into healthcare service offerings, consumers are increasingly going online to find medical solutions. In light of this…
Frequently Asked Questions about Web Development
Computer engineers, programmers, developers, coders, code monkeys – by whatever term you know them, web development professionals are the backbone of the web. Likewise, our team of developers is the backbone of many projects, especially website design/redesign and custom campaigns we’ve launched for clients over the years. When prospects reach out to us about web…
