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A screenshot of a Google search for "Trump News."

President Trump, Here’s Why Fox News Doesn’t Rank on Google

Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Well, Mr. President, when it comes to ranking in Google search results, there are rules…

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A screenshot Google Tag Manager dashboard.

Beyond the Marketing Minute: Google Tag Manager

What is Google Tag Manager? Google Tag Manager is a free Google tool that allows you to drop code (or tags) on your website through a container snippet. Therefore, you don’t have to hardcode anything. You can just load tags and triggers to your Google Tag Manager container. If the explanation above made you more…

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Google Tag Manger tracking of link clicks on AMP.

How to Track Link Clicks on AMP Sites with Google Tag Manager

As if Google Tag Manager wasn’t already difficult enough for us non-developers to grasp, Google decided to change the trigger variables for AMP websites. With huge help from my developer friend and colleague, we found a solution that allows us to quickly implement basic event tracking on new AMP websites that we have recently designed,…

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UX Strategy Best Practices

10 Best Practices to Boost Your UX Strategy

What Is UX? Before we get into UX strategy, let’s talk definitions. UX, or user experience, is a term that Don Norman coined in the early 1990s, when he was VP of the Advanced Technology Group at Apple. He defined user experience as encompassing all aspects of the end user’s interaction with a system, including…

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A graphic for with text saying "Learn how to utilize Google Search Console."

Google Search Console: Beyond The Marketing Minute

Five Reasons To Use Google Search Console Google search console (GSC), formally known as Google Webmaster Tools, is a platform that provides website analytics, tools and data about traffic and search engine rankings. It also helps website owners monitor and maintain their website, search rank and more. If you’re not using it, you’re missing out…

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Person on a desk looking at his phone with SandWOW website on the screen.

Mobile-First Indexing: Beyond the Marketing Minute

When you ask yourself “Should I optimize for mobile first or desktop first?” the answer should always be mobile, whether you’re making speed, UX, or accessibility optimizations. The mobile experience is more error-prone because (1) the screen has less room and (2) mobile users are typically very impatient and ready to bounce. Optimizing for mobile…

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amy lewis

Meet Amy Lewis, All-Around Helper

Amy Lewis, Head of Client Services I have over 17 years of account management and marketing experience. I consider myself a seasoned print and digital marketer, and I’ve worked with brands in several verticals and I am skilled at collaborating with clients to meet their goals and objectives. I’m dedicated to providing outstanding service and…

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A graphic for a blog called Tips for Working with an Agency.

Monday Marketing Minute: Tips for Working with an Agency

Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Freddy Hunt talk about tips for working with an agency.  Whether you are looking to switch agencies, work with an agency for the first time, or improve your current agency…

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A graphic describing why you should care about Google My Business Reviews.

Monday Marketing Minute: Google My Business Reviews

Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Gillian Cobb talk about Google My Business reviews. We’ll cover why reviews on your Google My Business account are important and how to get your customers to leave one for…

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A graphic for a Google My Business blog.

Monday Marketing Minute: Google My Business Verify, Update and Tag

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Freddy Hunt and Gillian Cobb to talk about how to get the most out of Google My Business for your company. Check out the full transcript with the video below and…

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A screenshot of two Google My Business accounts, one with address shown and one with address hidden.

Hiding Your Address on Google Business Profile? You Should Reconsider

In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google Business Profile has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing…

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A graphic that encourages viewers to get their SSL Certificate.

Monday Marketing Minute: Getting an SSL Certificate

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Ashley Mugnolo and Gillian Cobb to discuss why you need to buy an SSL Certificate for your site before July 2018, the penalties for not having one, and more! Check out the…

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