Blog
Keyboard Shortcuts & Mouse Tricks: Easy Cheat Sheets
One cold day at Oneupweb, I was talking to our senior graphic designer, Nicole, and the rest of our internal marketing team about best practices for links on a page. Should they open in the same browser tab or in a new tab? I prefer a new tab because I hate being required to right…
WCAG 2.2: How Digital Accessibility Affects Your Business
Most digital marketers know it’s beneficial to stay on top of accessibility standards when it comes to building and updating websites in 2022 – and tech companies strive to do the same when developing new technologies – but did you know that level of accessibility can affect the reputation and web traffic of absolutely any…
2018 Marketing Predictions: Paid Media
Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth….
2018 Marketing Predictions: Social Media
Oneupweb content marketer Gillian Cobb shares what she thinks 2018 will look like for social media:
– Businesses will put a greater emphasis on differentiating the content they post on each of their social media channels.
– LinkedIn will be playing an even larger role in B2B marketing in the coming months.
– Storytelling will continue to grow and develop with new forms of content easily available to marketers. …
Net Neutrality Repeal: What Does it Mean for Marketing?
After the Net Neutrality repeal on December 14, Internet marketers and the companies they work with are asking a lot of questions. What is Net Neutrality? Wikipedia defines Net Neutrality as “the principle that Internet service providers must treat all data on the Internet the same, and not discriminate or charge differently by user, content, website, platform, application, type…
2018 Marketing Predictions: Web Development and Design
With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predications” series, we talked to Oneupweb Developer Paul Houser and Senior Graphic Designer David Kehrer on what they think 2018 will bring in the…
Meta Description Length for SEO
Google recently increased the display length of standard organic search text snippets and meta descriptions. In the past, the search snippet was limited to approximately 165 characters for the majority of query results. (The same length recommendation applied to meta descriptions.) As of the start of December 2017, that character limit was nearly doubled, allowing…
2018 Marketing Predictions: SEO and Content Marketing
With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO…
Current Customer Profile vs. Ideal Customer Profile
Behind every good marketing strategy is a good buyer persona – or there should be. If you’ve worked with a marketing agency before, no doubt you have been told the importance of the buyer persona; if you haven’t then listen up now – buyer personas are important! Maybe right now you’re rolling your eyes as…
9 Reasons the eCommerce Industry Needs to Think Mobile First
Ecommerce has changed a lot since the first secure online purchase in 1994 (it was a large pizza from Pizza Hut just in case you were curious). via GIPHY By 2003 more than 20 percent of all Americans had broadband internet in their home (that number is now closer to 73 percent) which contributed to…
Oneupweb Client Snapshot: Radware
WE PROTECTED THEIR INTERESTS Radware is a global technology company competing in a crowded online marketplace. Their U.S. website serves as a hub for new prospects and a touchpoint for nurturing leads throughout the lengthy sales cycle. As the company prepared to roll out a newly structured U.S. website, they feared any drop in search…
Healthcare Marketing
When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet…
