Blog
Monday Marketing Minute: Tips for Working with an Agency
Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Freddy Hunt talk about tips for working with an agency. Whether you are looking to switch agencies, work with an agency for the first time, or improve your current agency…
Monday Marketing Minute: Google My Business Reviews
Every Monday, marketing experts from Oneupweb take a minute to give you industry tips and tricks, the newest noteworthy trends, and more. This week, Ashley Mugnolo and Gillian Cobb talk about Google My Business reviews. We’ll cover why reviews on your Google My Business account are important and how to get your customers to leave one for…
Monday Marketing Minute: Google My Business Verify, Update and Tag
Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Freddy Hunt and Gillian Cobb to talk about how to get the most out of Google My Business for your company. Check out the full transcript with the video below and…
Hiding Your Address on Google Business Profile? You Should Reconsider
In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google Business Profile has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing…
Monday Marketing Minute: Getting an SSL Certificate
Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Ashley Mugnolo and Gillian Cobb to discuss why you need to buy an SSL Certificate for your site before July 2018, the penalties for not having one, and more! Check out the…
Monday Marketing Minute: Understanding GDPR
Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week, we sit down with Ashley Mugnolo and Freddy Hunt to discuss how U.S. companies are affected by the European Union’s new General Data Protection Regulation (GDPR) policy that went into effect May…
Meet Autumn, Detail-Oriented Assistant
Autumn Smith, Production Administrative Assistant Originally from Tawas City, MI, I moved to Traverse City after high school graduation in 2009 to live with my sister and attend NMC. I worked in various areas of banking for around 8 years before finding my home at Oneupweb. My significant other, Jef, and I own a small…
Is Google Dumping Your Analytics Data for GDPR?
Many marketing managers learned about GDPR about a month ago, when Google Analytics sent out a message notifying account holders that they can and should update their data retention settings. Some account holders reacted with panic, fearing their historic analytics data will be lost forever once the new GDPR regulations take effect on May 25….
Updating Your Site to SSL
On February 8, 2018, Google released a statement that its Chrome 68 update – to be released in July 2018 – will increase web security by clearly marking all HTTP (non-HTTPS) sites as not secure in Google Chrome. If your website is currently HTTP (not secure), it’s recommended switching to HTTPS as soon as possible by getting an SSL certificate through a certification authority….
Keyboard Shortcuts & Mouse Tricks: Easy Cheat Sheets
One cold day at Oneupweb, I was talking to our senior graphic designer, Nicole, and the rest of our internal marketing team about best practices for links on a page. Should they open in the same browser tab or in a new tab? I prefer a new tab because I hate being required to right…
WCAG 2.2: How Digital Accessibility Affects Your Business
Most digital marketers know it’s beneficial to stay on top of accessibility standards when it comes to building and updating websites in 2022 – and tech companies strive to do the same when developing new technologies – but did you know that level of accessibility can affect the reputation and web traffic of absolutely any…
2018 Marketing Predictions: Paid Media
Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth….
