Blog
Current Customer Profile vs. Ideal Customer Profile
Behind every good marketing strategy is a good buyer persona – or there should be. If you’ve worked with a marketing agency before, no doubt you have been told the importance of the buyer persona; if you haven’t then listen up now – buyer personas are important! Maybe right now you’re rolling your eyes as…
9 Reasons the eCommerce Industry Needs to Think Mobile First
Ecommerce has changed a lot since the first secure online purchase in 1994 (it was a large pizza from Pizza Hut just in case you were curious). via GIPHY By 2003 more than 20 percent of all Americans had broadband internet in their home (that number is now closer to 73 percent) which contributed to…
Oneupweb Client Snapshot: Radware
WE PROTECTED THEIR INTERESTS Radware is a global technology company competing in a crowded online marketplace. Their U.S. website serves as a hub for new prospects and a touchpoint for nurturing leads throughout the lengthy sales cycle. As the company prepared to roll out a newly structured U.S. website, they feared any drop in search…
Healthcare Marketing
When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet…
Nonprofit Marketing: Calculating and Proving ROI
Nonprofits, like many organizations, can struggle with getting a marketing budget that allows them to do everything their marketing team wants to do – or sometimes needs to do – to bring in the most qualified leads. So if you are working with a small budget and have big goals, how do you ensure…
Content Marketing Tips for Nonprofits
In October 2016, Oneupweb traveled to Maryland to attend BBCON, the premier tech gathering for social good, and polled attendees asking them, “As a nonprofit organization, what do you find to be the most challenging pain points with your marketing?” One of the top pain points that came out of our informal polling was creating…
5 Tips for Keeping Your Marketing Strategy Relevant
If you aren’t staying current on trends and updating your marketing strategy on a regular basis you could be spending time, money, and resources implementing a marketing strategy that isn’t relevant. To help make sure that your marketing strategy remains current and works hard for you we’ve asked our account managers to share some tips….
Can Marketing Combat Seasonality?
The effect seasonality has on a tourism business is a major marketing challenge. Trying to keep their heads above water when the season is slow, and then working over-time during peak season is a constant battle for so many tourism businesses. But the reality is all industries are the same. In order to minimize the impact…
Since We Last Spoke: An Update on Trends in SEO
During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here,…
5 People You Need To Know To Market in Higher Education
Education must be personalized. When making decisions, prospective students are becoming more and more accustomed to programs and schools that cater to their unique needs and goals. Whether it’s a world leader in executive MBAs, a top art college or a career advancement institute, understanding the needs and attitudes of education consumers and stakeholders has…
The Role of Market Research in the Successful Marketing Strategy
A comprehensive marketing strategy is the foundation of your brand growth efforts, right? Good. And that marketing strategy is informed by market research, right? No? Uh-oh. What exactly is market research? Market research is the overall task of establishing questions about your intended market and finding answers to them. Market research usually falls into one…
Social Proof in Marketing: Follow the Crowd
To understand what social proof is, consider how you go about making a decision. How much research goes into deciding what restaurant to try for dinner? What’s the tipping point when deciding between two different lawn mowers? Why do you choose to take the highway when other options are available? Every decision we make –…
