Blog
Can Marketing Combat Seasonality?
The effect seasonality has on a tourism business is a major marketing challenge. Trying to keep their heads above water when the season is slow, and then working over-time during peak season is a constant battle for so many tourism businesses. But the reality is all industries are the same. In order to minimize the impact…
Since We Last Spoke: An Update on Trends in SEO
During the summer and fall of 2015, we published a short vlog series entitled “Two SEOs and a Microphone” – one on trends in Hyper-Localization and “Sales” Engine Optimization and the other focusing on Talking Brand and Local Search. In an industry that evolves at lightning speed, search engine optimization trends are constantly changing. Here,…
5 People You Need To Know To Market in Higher Education
Education must be personalized. When making decisions, prospective students are becoming more and more accustomed to programs and schools that cater to their unique needs and goals. Whether it’s a world leader in executive MBAs, a top art college or a career advancement institute, understanding the needs and attitudes of education consumers and stakeholders has…
The Role of Market Research in the Successful Marketing Strategy
A comprehensive marketing strategy is the foundation of your brand growth efforts, right? Good. And that marketing strategy is informed by market research, right? No? Uh-oh. What exactly is market research? Market research is the overall task of establishing questions about your intended market and finding answers to them. Market research usually falls into one…
Social Proof in Marketing: Follow the Crowd
To understand what social proof is, consider how you go about making a decision. How much research goes into deciding what restaurant to try for dinner? What’s the tipping point when deciding between two different lawn mowers? Why do you choose to take the highway when other options are available? Every decision we make –…
Call Extensions Update
Google Launching Automated Call Extensions to Mobile Ads On February 6th, Google began using automated call extensions in mobile ads. This new feature will automatically pull phone numbers featured on landing pages, not numbers manually entered through the AdWords interface. Per Google, mobile search will help to drive more calls to business and it is…
The Power of Affinity Audiences
Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users…
The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown
In your search for the best e-commerce platform, there’s no doubt you’ve come across both Magento and Woocommerce. These incredibly robust software platforms are built for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration…
How to Get on Board with Influencer Marketing
It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers….
Paid Search Territory: Why Bid on Brand Terms?
Many SEM experts advocate bidding on branded keywords because it increases the real estate your brand occupies on the search engine results page (SERP). Additionally, it makes it more expensive for your competitor to steal clicks from people who are looking for your brand. But there’s more to it. Check out the reasons that Oneupweb’s…
Google’s “Micro-Moments” Are All Local
The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How…
2017: The Year of the Video
There were a lot of trends that were here and gone again in 2016, but one that is here to stay through 2017 and beyond is video. Last year as an agency we shot, edited and produced more videos than we have in our company history. Pretty incredible! Some of these videos were for our…
