Blog
Call Extensions Update
Google Launching Automated Call Extensions to Mobile Ads On February 6th, Google began using automated call extensions in mobile ads. This new feature will automatically pull phone numbers featured on landing pages, not numbers manually entered through the AdWords interface. Per Google, mobile search will help to drive more calls to business and it is…
The Power of Affinity Audiences
Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users…
The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown
In your search for the best e-commerce platform, there’s no doubt you’ve come across both Magento and Woocommerce. These incredibly robust software platforms are built for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration…
How to Get on Board with Influencer Marketing
It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers….
Paid Search Territory: Why Bid on Brand Terms?
Many SEM experts advocate bidding on branded keywords because it increases the real estate your brand occupies on the search engine results page (SERP). Additionally, it makes it more expensive for your competitor to steal clicks from people who are looking for your brand. But there’s more to it. Check out the reasons that Oneupweb’s…
Google’s “Micro-Moments” Are All Local
The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How…
2017: The Year of the Video
There were a lot of trends that were here and gone again in 2016, but one that is here to stay through 2017 and beyond is video. Last year as an agency we shot, edited and produced more videos than we have in our company history. Pretty incredible! Some of these videos were for our…
Forecasting Performance for the Holiday Season
For many retail advertisers, the holiday represents the busiest time of the year. Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy. Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight. It’s not uncommon for clients to see a 10x volume increase…
Google Doubles Down on Mobile-First. Are You Ready?
It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that…
Optimizing Images for Search
We’ve all been there – searching for an image that perfectly complements the content of a blog, newsletter or landing page and, after scrolling through pages of stock images, you ultimately opt to create the photo yourself. But once you have the photo, what do you do with it? Search engine optimization does not stop…
Wireframes: For Websites That Serve the Human OS
First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user…
Google Hacks
Google, whether we like it or not, is an integral part of our everyday lives. Gmail, Google Calendar, Google Hangouts, Google Reminders, Google Translate, Google Docs! These are all words that are commonly used in our 2016 vocabulary. We wanted to explore some other features of Google so we rounded up some handy Google hacks…
