Blog
The Customer Is Always Right: Responding to Online Reviews
Whether or not your brand sells products or services, chances are that clients and potential customers can find out about your company with a quick Google search. In fact, 90% consumers read online reviews. From social media posts and Google My Business local listings to service review sites such as Yelp or TripAdvisor and product…
A Need for Speed: The Truth about Page Load Time
Think about the last time you were shopping on the internet. If you were looking for something specific, chances are you bounced around from site to site a bit to find the perfect item. But what made you bounce? Forty-seven percent of web users say that they’ll leave a site if it doesn’t load in…
A Challenge for the Audience We’ve Captured, Despite the Odds
Where is your smartphone right now? Maybe it’s on the desk next to the computer you’re using to read this post. Maybe you’re reading this post on your phone. Maybe you’re thinking, “Gotcha! I don’t have a smartphone! You digital marketers think you know me, but you don’t.” Actually, we do. We’ve seen the data…
SMX: Continuing Our Education
SMX Advanced is a great opportunity to hear from some of the most compelling innovators in the digital marketing space, network with peers, and investigate new tools. We are super excited to be sending our CEO, Fernando Meza; Senior Business Strategy Manager, Dave Doran; and our Director of Paid Strategy, Shawn Finn. They are ready…
New Google AdWords Feature Rolling Out Soon
Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers. Google has yet to confirm the exact date but we’d anticipate…
4 and 1/2 Signs of a Healthy Content Marketing Strategy
It’s been a year since that first kick-off call, during which you touted your expertise in content marketing, SEO, and generally awesome practices embraced by only the savviest of digital agencies. You and your client speak regularly, and things are going well, but the 1-year mark seems especially ripe for that “look-where-you-were-before-us-and-look-where-you-are-now” moment. Beyond the…
Our Web Design Process/Philosophy
At Oneupweb we work with a wide range of industries and client types, which all have different needs, challenges, goals and experiences. What we’ve learned from them over the past couple of years is the process shouldn’t and can’t be the same for everyone. Now we still go through the basic design process, discover, define,…
The Now and Future of Email Marketing
Don’t Get left Behind. The question of the day. YOU: Is email marking important? OUW: The answer is, YES, of course! YOU: But why even bother, when people won’t open it? OUW: So you think your email is bad, really bad eh? Well, the least it will do is remind the customer that you…
Do You Really Need a Home Button on Your Website?
The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me…
New Music Tuesday: When Life Throws You Lemons…
By Teighlor Bodrie Have you heard about the latest from The Beygency? Honestly, I can’t believe it’s taken us almost 3.5 weeks to talk about the visual album that’s captivated mmm, everyone? Okay, I confess, I talk about it almost daily – I’m sure the office is probably sick of it by now but, this…
Volunteering with the Girl Scouts Pays off, Even for this Stressed-out Supermom
Busy? Am I ever! Who isn’t, these days? Being a mother of two, working outside of the home, caring for a puppy, building a new house, and taking care of daily domestic tasks – even if there were more hours in the day it still wouldn’t be enough. Just think if you had someone to…
5 Tips for Increasing the Effectiveness of Your Social Strategy
“I don’t know why our social strategy isn’t working. I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think…
