Blog
5 Tips for Increasing the Effectiveness of Your Social Strategy
“I don’t know why our social strategy isn’t working. I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think…
5 Subtle Animations in Web Design, a Oneupweb Must (Re)Read
Sometimes, you just need to go back and play the hits. By that I mean: sometimes you need to revisit that great content some of you may have seen before, but most of you need to see again. This time I’m talking about a seminal piece of content we wrote called 5 Areas in Web…
Bamboo: A Metaphor for Business and Personal Development
Are you wondering what bamboo and business development could possibly have in common? Stick with me here, the takeaway can be applied in every aspect of our lives, but especially in business relationships and our own personal development. And as we enter this new month, I thought it was a perfect beginning to our March…
The 10,000 Character Question: Will it save Twitter?
Twitter plans on making big changes in the coming months–will it open the platform up for 10,000-character Tweets (versus the current 140-characters)? Twitter is in trouble—but how many people care? (Kurt Russell can’t be the only one who doesn’t “get” Twitter…) The micro-blogging platform has had its fair share of issues—perhaps more than any other…
Start the Hype Machine: Predictions for Best Super Bowl 50 Commercial Starts Now
Are you ready for some football….commercial predictions? It’s here, folks—in less than 20 days most of us will be partying with friends and family, rooting for one of two teams to win Super Bowl 50 (or at the very least, we’ll be hoping one of our Squares hits it big). Will it be a tale…
The Following Preview Has Been Approved for All Audiences
What can a marketing asset like a movie trailer teach you about marketing in general? If you’re like me, part of the experience in going to see a movie at the theater is equal parts wanting to see the new movie, wanting to sit and eat Reece’s Pieces and wanting to check out the trailers…
Read It Now: Oneupweb’s 2016 Marketing Checklist
Christmas came early… Just in time for 2016–here is our Marketing Checklist. Inside, you’ll find a list of what we consider must-haves in the coming year. Crosscheck it against your own planning efforts and ask yourself whether there are any gaps or if there’s something we left out. Ouw 2016 marketing checklist (1) from…
Oneupweb’s Guide to Pinterest: Rich Pins (Part 3)
In our last post we covered Promoted Pins, now it’s time to talk Rich Pins. What are Rich Pins? Rich Pins are a special type of Pin that makes using the platform more straightforward and seamless. Not to be confused with Promoted Pins, Rich Pins are actually free for businesses. These Pins include extra information…
Micro Moments and Mobile :: Good for B2B?
By now you have no doubt heard about the importance of mobile and maybe you’ve even heard of micro moments. But in case you need a quick refresher: Mobile is important for every brand and every audience. How important? Just consider these stats courtesy of Google’s Micro Moments: Your Guide to Winning the Shift to…
New Music Tuesday :: Focus
Looking for a little focus on this Tuesday? Here’s a quick list of musical tracks to help you find your center so you can dig in and get stuff done. KC Accidental — Residential Love Song DevotchKa — The Winner Is Explosions in the Sky & David Wingo — An Old…
New Music Tuesday :: The Album That Has Captivated The World
It’s New Music Tuesday–fun, ongoing blog series here at Oneupweb–and it’s my week to write a post but I really only have one word…Adele. I have been waiting (not patiently) almost 5 years for the release of this album and apparently so have millions of other people. Adele’s new album “25” has sold more than…
Feelin’ Pharrell: The Best Pharrell-Produced Tracks
This past summer, I took the time to listen to the entirety of Pharrell’s production discography (including N.E.R.D. and The Neptunes) and my main takeaway was—he is a god. Skateboard P’s magic touch has singlehandedly made (and maintained) superstar careers including Nelly and Gwen Stefani/No Doubt. His recent jump into pop icon is entertaining, but…
