Blog
Forecasting Performance for the Holiday Season
For many retail advertisers, the holiday represents the busiest time of the year. Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy. Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight. It’s not uncommon for clients to see a 10x volume increase…
Google Doubles Down on Mobile-First. Are You Ready?
It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that…
Optimizing Images for Search
We’ve all been there – searching for an image that perfectly complements the content of a blog, newsletter or landing page and, after scrolling through pages of stock images, you ultimately opt to create the photo yourself. But once you have the photo, what do you do with it? Search engine optimization does not stop…
Wireframes: For Websites That Serve the Human OS
First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user…
Google Hacks
Google, whether we like it or not, is an integral part of our everyday lives. Gmail, Google Calendar, Google Hangouts, Google Reminders, Google Translate, Google Docs! These are all words that are commonly used in our 2016 vocabulary. We wanted to explore some other features of Google so we rounded up some handy Google hacks…
The Customer Is Always Right: Responding to Online Reviews
Whether or not your brand sells products or services, chances are that clients and potential customers can find out about your company with a quick Google search. In fact, 90% consumers read online reviews. From social media posts and Google My Business local listings to service review sites such as Yelp or TripAdvisor and product…
A Need for Speed: The Truth about Page Load Time
Think about the last time you were shopping on the internet. If you were looking for something specific, chances are you bounced around from site to site a bit to find the perfect item. But what made you bounce? Forty-seven percent of web users say that they’ll leave a site if it doesn’t load in…
A Challenge for the Audience We’ve Captured, Despite the Odds
Where is your smartphone right now? Maybe it’s on the desk next to the computer you’re using to read this post. Maybe you’re reading this post on your phone. Maybe you’re thinking, “Gotcha! I don’t have a smartphone! You digital marketers think you know me, but you don’t.” Actually, we do. We’ve seen the data…
SMX: Continuing Our Education
SMX Advanced is a great opportunity to hear from some of the most compelling innovators in the digital marketing space, network with peers, and investigate new tools. We are super excited to be sending our CEO, Fernando Meza; Senior Business Strategy Manager, Dave Doran; and our Director of Paid Strategy, Shawn Finn. They are ready…
New Google AdWords Feature Rolling Out Soon
Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers. Google has yet to confirm the exact date but we’d anticipate…
4 and 1/2 Signs of a Healthy Content Marketing Strategy
It’s been a year since that first kick-off call, during which you touted your expertise in content marketing, SEO, and generally awesome practices embraced by only the savviest of digital agencies. You and your client speak regularly, and things are going well, but the 1-year mark seems especially ripe for that “look-where-you-were-before-us-and-look-where-you-are-now” moment. Beyond the…
Our Web Design Process/Philosophy
At Oneupweb we work with a wide range of industries and client types, which all have different needs, challenges, goals and experiences. What we’ve learned from them over the past couple of years is the process shouldn’t and can’t be the same for everyone. Now we still go through the basic design process, discover, define,…
