Blog
What Does RankBrain Mean to Your Search Rankings?
Google announced several weeks ago that a new machine learning system is the third-most important ranking factor. At first blush, it sounds like the robot apocalypse is upon us. So, as a public service I’d like to explain RankBrain and how it will potentially impact your site rankings. RankBrain Explained Google handles nearly 3 billion…
Oneupweb’s Guide to Pinterest: Promoted Pins (Part 2)
Last week we reviewed the basics of Pinterest for advertisers. Now it’s time to get into the specifics, starting with Promoted Pins What are Promoted Pins? Facebook has Promoted Posts, Twitter has Promoted Tweets, and Pinterest has Promoted Pins Promoted Pins show up in relevant search results and category feeds. Similar to Google, users can…
The Content Marketing Train Has Taken Off, Are You Onboard?
The best way for brands to connect with people is to behave like them–reacting and responding to the world around them as things happen. This means they need to be as instinctive, natural and–most important–creative as everyone else. But, as the velocity of content increases, the timeframe for responding decreases. Brands need to jump in…
New Music Tuesday: A Sauna for the Soul by Dave Waeltz
I got married a few weeks ago. We kept our stress level pretty well under control but I don’t think either of us really took a minute to relax until this weekend. That’s when we took a long drive up north to the beautiful shores of Lake Superior in Michigan’s Upper Peninsula for a bed…
4 Songs That Prove Spotify is Judging Me
“Spotify holds a very special place in my heart. I don’t think I could function in the day to day without it, and nothing has ever held up against it. ” -Nicole Emenhiser Sometimes loving Spotify is like having a crush on your bully. You think they’re sooo cool but you’re pretty sure they just…
2 SEOs and a Microphone: Talking Brand and Local Search
Take a minute to listen to two of our SEOs talk shop in this episode of 2 SEOs and a Microphone. Oneupweb Presents: Two SEOs and a Microphone: Episode Two from Oneupweb on Vimeo. Moving beyond the excessive focus on keywords and where a site positions, the two SEOs (Dave and Freddy) talk driving mobile…
Healthcare and Digital Marketing: The Context of Content
Healthcare decision-making begins with a search online, and hospitals and healthcare organizations need prospective patients to find relevant content that the consumer feels was written for them. That type of relevancy and efficiency is what drives patients and prospective patients to convert. The age of consumer-driven healthcare is here, and healthcare organizations that succeed in…
New Music Tuesday: A Merge Records Mixtape
Arguably the most successful independent record label of the last two decades, Merge Records has consistently been curator of the perhaps most eclectic, unique, and inventive recording artists bearing the loosely defined category of “indie”. But the bands on Merge aren’t indie for the sake of being indie – the music they make is genuinely different because the…
How Thinking Like a Marketer Can Improve Your Marriage (From a Typical Dumb Guy)
Happy Wife I used to watch a lot of HGTV’s House Hunters, until one too many platitudinous husbands acquiesced to some decision with the nauseating phrase “happy wife, happy life.” It’s so unoriginal and just . . . bleh. I’ve since moved on to greener television pastures, but in the moments when I’m actively trying…
Avoid the Creep Factor: Retargeting Ads
It would be amazing if every single customer who came across your website followed a straight path to purchase. Someone visits your site for the first time, fills out a form-fill to download an ebook, then clicks the “Yes, I would like to talk to a member of the sales team” button. Minutes later, the…
New Music Tuesday: The Day They Were Born
For this week’s “New Music Tuesday” post, I thought I’d share songs that topped the Billboard chart on the day five Oneupwebbers were born. Take a moment to view each video, and follow each link to learn more about our team. When your done, visit the Billboard charts archive and let us know what song…
The OODA Loop, SEO and Digital Marketing: Act (Part Five)
Ernest Hemingway said, “Never confuse movement with action,” and I think he’s right. Movement without action is life without soul. Movement without action is mechanics without meaning. It’s creating a content marketing editorial content calendar, and never writing meaningful content. It’s writing blog posts “just because,” and not because the content helps your customers. It’s…
