Blog
Oneupweb’s Search Engine Guide
Organic search shapes how the world organizes and accesses information, consumes media and transacts billions of dollars of economic activity every day. Don’t believe us? Google it. While only one search engine has become a verb, marketers should have an understanding of the strengths and weaknesses of all search engines to understand why some audiences…
The Subscription Business Model Is Having a Moment
From Spotify and Planet Fitness to Blue Apron and Apple News, subscription models are one of the most successful revenue structures of the digital age. The idea isn’t new; subscription-based shopping started with British milk sellers in the 1880s. What’s changed? Today, brands use subscription pricing to deliver core products and services, or to augment…
SEO and Website Development Work Better When Built Together
Warning: This article includes many prolonged food-based metaphors. Do not read on an empty stomach. The lines between SEO, web development, and web design aren’t as neat as you might think. Each digital marketing discipline has its unique priorities and impact, but they’re all heavily reliant on other components to succeed. Whether you’re starting a…
The Evolution of Instagram’s “Link in Bio” Strategy, Explained
Since its inception, Instagram has disallowed links to social posts, forcing marketers to get creative. Over time, brands have developed different get-arounds for placing external links from Instagram to high-value content on their website or other platforms. But none are more well-known than the “link in bio” method. We’ll recap what “link in bio” and…
A Guide to Facebook Location Pages
Multilocation businesses have always struggled to represent their physical storefronts or service areas without cannibalizing their brand. Many resorted to managing multiple Facebook business pages, which led to brand consistency issues, a heavy workload and plenty of headaches. Enter Facebook Locations. We’ll show you how to create multiple business locations on your Facebook page and…
Your Guide to Brand Workshops
Your brand is your organization’s most valuable asset. It sets you apart from your competitors and shapes how customers perceive you. Surprisingly, many businesses don’t clearly understand their brand, why it matters or how it impacts the bottom line. So, What Is a Brand Workshop? A brand workshop is a facilitated session in which stakeholders…
Marketing During an Election: Pitfalls and Priorities
Politics and marketing have a curious and often fraught history. Political campaigns are the ultimate marketing effort. Election committees use the same tactics, data and marketing channels as any other public or private brand. During the intense final months of the 2024 presidential election, the digital landscape may be more divisive, emotional and crowded than…
HIPAA and Marketing: What Healthcare Marketers Need to Know
For nearly two decades, the Health Insurance Portability and Accountability Act (HIPAA) has protected patient privacy, reduced fraud and changed how healthcare providers interact with patients. HIPAA also changed how healthcare systems and private practices attract and retain patients through various marketing channels. We put together our top HIPAA marketing rules to help you, the…
Why Web Development Retainer Agreements Make Sense
Businesses and organizations face many hiring decisions, especially when comparing the value of hiring a web developer full-time or working with a dedicated vendor. There’s no one-size-fits-all solution or formula, so the right choice depends on your current and anticipated needs. Before you bring on a developer full-time, consider paying less to have a web…
The Ultimate Marketing Budget Breakdown
You’ve got to spend money to make money, but what’s the best way to set (and stick to!) a dedicated budget? Take the guesswork out of your marketing budget allocation with an in-depth look at the real cost of marketing. Grab your TI-89 calculator, and let’s dive into your marketing budget breakdown! Download the free…
SEO, Location Pages and You: A How-To Guide
Location pages serve a practical and personal purpose for multi-location brands. Holding a high search engine results page (SERP) position for each unique location improves the brand’s visibility within the service area or market and allows brands to get personal. In this piece, we’ll run you through the technical and customer-focused benefits of building and…
Your Guide to SMART Goal Setting
Some goals are better than others. The SMART goals framework is designed to provide structure and achievability for personal, departmental and organizational objectives informed by real purpose. Leaders have used SMART goals for more than three decades to define and accomplish important priorities. Start planning and strategizing with clearly defined intentions; be smart about it!…
