Blog
New Music Tuesday: Feelin’ Good! By Nicole Emenhiser
So my happy playlist is my home, and I figured I’d share a few of the songs I listen to most. These are my favorites when I’m feeling crazy good and want to keep it goin’, or when I’m feeling down and need a little pick-me-up. (So basically what I’m saying is a happy playlist…
Upcoming Content: The State of Our Art–Future of SEO
It’s hard to tell where you’re going if you don’t know where you’ve been. I’m paraphrasing James Burke, science historian, but it’s a truism. Oneupweb has gone many places in its 20-year history. We started in 1996 as a web design shop. We quickly shifted focus into search engine optimization. As the industry evolved, we…
New Music Tuesdays: Electronic, Baby
Listening to electronic music offers a number of awesome benefits, not the least of which is annoying your desk mate as you relentlessly tap on the plastic floor mat under your chair or drum your fingers on the table. It’s also great for reliving your younger days as a club rat. So if you’ve ever…
Move over Google, Pinterest is Coming in Hot
While we all know Google is the world’s largest search engine, we need to remember there are other ways people are searching the Internet, including social search engines like Pinterest. Pinterest–the visual discovery social channel we all love–has evolved far beyond its humble scrap-booking and recipe-sharing origins. With massive growth resulting in an ever-growing uber…
New Music Tuesday: The Dark Side
Yep, let’s go there. I enjoy a smattering of pop music like anyone else, but just thinking about the saccharine invasion that will be kicking in this summer, I felt it was a good time to share a little of the opposite, some musical sunscreen if you will, from some lesser-known musicians out of the…
My Life in an Office Bird Blind–Dave Waeltz
It’s been a good spring at OneUpWeb. I started with this company in early March when six inches of ice covered the West Arm of the Grand Traverse Bay and the big black willow tree outside our window was completely bare. In just two months, the ice has melted, migratory birds have arrived, and the…
New Music Tuesday: The Ultimate Joshua Davis Link-a-thon, Plus His Earthwork Music Labelmates
It’s been official for a couple of weeks now: America loves Traverse City singer-songwriter Joshua Davis. After what seems like countless elimination rounds over the past few months, the 37-year-old soul-roots-folk-rock singer is one of the four finalists. Tonight at 8pm, the winner of “The Voice” will be announced. Could it be Joshua? Of course…
11 Tips for Selling on Social
Are you ready to sell on social media? This post will show you how to find and attract leads, build relationships, move your social media followers into your marketing funnel, and finally, how to make the sale! 1. Be present on social media, and use keywords in your profiles. The very first step is to…
New Music Tuesday: BBQ Jams
Ahhh summer time. We made it through another Northern Michigan winter – not to say that I don’t like winter, but after six months of freezing air, frozen pipes, frost bitten toes (no joke!) and cloudy days, I’m ready for the summer! While Northern Michigan can have some harsh winters, we are also known for…
New Music Tuesday–Cinco de Mayo Style
Happy Cinco de Mayo party people. On this day, it’s only fitting that I curate a taste of music that I hope gives you a taste of the beauty and diversity that Mexican music is, past and present. Personally, it was something that I was always exposed to growing up, but like all things that…
Brand Consistency in a Digital World
First we had marketing departments. Life was simple then. We had word of mouth advertising to worry about, some PR and maybe some promotional material. Then we were told we must have a website. Then we were told about email marketing, then SEO, then social media came along…you see where we’re going. We now live…
New Music Tuesday: Workplace Soundtrack
The right kind of music can focus your mind, drown out distractions, and basically get you out of the rut and back into the groove. But, does music really make you smarter and potentially more productive? Some studies suggest that the so-called Mozart effect can increase your spatial–temporal reasoning. “The Mozart effect is a hypothesis…
