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How to Develop an Amazing Technicolor Content Marketing Strategy
What’s the secret to developing a content marketing strategy? Quick Takeaways: A content marketing strategy requires that you: Determine objectives Align on your target audience Plan and budget accordingly Get to work! We also suggest that you: Download our latest resource – Content Marketing Quest, an eBook where you control your own content marketing destiny….
New Music Tuesdays: From the Land of Scots, Synth
Last week was our first foray into New Music Tuesdays—the recurring forum where we offer a little glimpse into what we’re listening to when we’re doing our thing. This week, a band from the Land of Scots . . . CHVRCHES This Scottish three-piece has my heart right now—although really, I’ve been in love since…
The Traverse City Balance of Live/Work/Play
Last week we learned that the Traverse Bay Economic Development Corporation (TBEDC), an arm of the Traverse City Area Chamber of Commerce, is sponsoring the production of a video highlighting tech-related business in Grand Traverse County. Intended to promote the Traverse City area to potential new businesses and entrepreneurs, the video project features several businesses…
4 Ways to Create a Culture of Humanity Within Projects
Successful project management establishes a dynamic culture where both conflicts and agreements are safely expressed – a culture of humanity. As an account manager, a question I often ask myself is, “How do I manage this project well? How do I keep everyone focused on goals and motivated to achieve them?” I believe the answers…
Free White Papers – Get Your Free Inbound Marketing White Papers!
Every company needs to check-in from time to time to make sure that all marketing efforts are aligned with the key objectives and goals of the business. If something is out-of-whack, you need to figure out where the leak is, or where the process is broken. Inbound leads are essential for every business but having…
Retention Slips :: How Much Would Your Revenue Increase by Improving Customer Retention?
Your customers hang out online. Are your digital marketing efforts keeping them satisfied? Quick Takeaways: Small increases in customer retention rates result in significant revenue increases The Golden Rule is alive and well—the biggest reason customers leave is because they were treated poorly Social media is low-hanging fruit for retention strategy starting points Measure and…
Super Bowl 49
There is nothing I’d rather do on this Monday morning at work than write about my favorite, and least favorite, Super Bowl commercials. Seriously, I wait all year long to judge the companies who spend $4M on a 30-second spot and a jaw-dropping $8M on a 60-second spot. What other venue allows your brand to…
Optimize Your Web Page for Voice Search
Note: This post was created in 2015. While it’s mostly still good info, we recommend checking out our more recent post about optimizing for voice search. And help Google rank your page as the answer to conversationally-posed search queries. In Fall 2013, Google launched the Hummingbird algorithm in part to better understand conversational search queries –…
Content is Dead – Until it is Found
The digital space is always exciting and always moving at warp speed. For me, that means constant engagement, constant connectivity. It is unbelievably overwhelming, yet utterly satisfying. What is content marketing, exactly? It is the melding of art and science, commerce and content, strategy and optimization. Content marketing is an all-encompassing puzzle, where each piece…
Our Creds – We’re Certified and We Know It
Our internal marketing team, Chris, Nicole and Alaina, is officially HubSpot certified! We don’t always toot our own horns over here, but when we do it sounds like this —TOOT! If you’re not familiar with HubSpot, it’s the marketing industry’s most popular inbound marketing software platform, helping companies attract visitors, convert leads and close business….
Thanks for Visiting Oneupweb
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Let’s Get Personal about Your B2B Content Marketing
In terms of business value, if all things are equal between you and the competition, are you confident that you’ll win the heart of your ideal customer? Excuse me for sounding like a Cheap Trick, but I want you to want me. Of course it’s one thing to say that and another thing to actually…
