Blog
11 Tips for Selling on Social
Are you ready to sell on social media? This post will show you how to find and attract leads, build relationships, move your social media followers into your marketing funnel, and finally, how to make the sale! 1. Be present on social media, and use keywords in your profiles. The very first step is to…
New Music Tuesday: BBQ Jams
Ahhh summer time. We made it through another Northern Michigan winter – not to say that I don’t like winter, but after six months of freezing air, frozen pipes, frost bitten toes (no joke!) and cloudy days, I’m ready for the summer! While Northern Michigan can have some harsh winters, we are also known for…
New Music Tuesday–Cinco de Mayo Style
Happy Cinco de Mayo party people. On this day, it’s only fitting that I curate a taste of music that I hope gives you a taste of the beauty and diversity that Mexican music is, past and present. Personally, it was something that I was always exposed to growing up, but like all things that…
Brand Consistency in a Digital World
First we had marketing departments. Life was simple then. We had word of mouth advertising to worry about, some PR and maybe some promotional material. Then we were told we must have a website. Then we were told about email marketing, then SEO, then social media came along…you see where we’re going. We now live…
New Music Tuesday: Workplace Soundtrack
The right kind of music can focus your mind, drown out distractions, and basically get you out of the rut and back into the groove. But, does music really make you smarter and potentially more productive? Some studies suggest that the so-called Mozart effect can increase your spatial–temporal reasoning. “The Mozart effect is a hypothesis…
New Music Tuesday: Err…At Least New To Me
I spend a lot of time at work with the headphones on. Always have. In the ‘90s I was the music editor at an entertainment monthly in Ann Arbor and was the managing editor of a national trade journal for the radio and record industry when I lived in San Francisco. I’ve written music reviews…
The Oneupweb Mobile Response Team Tackles Yahoo Gemini
You are less than a week away from Mobilegeddon (or Mopacalypse, or whatever other end-of-days moniker you’d like to attach to April 21, the day Google begins using a website’s mobile-friendliness as a ranking signal for mobile searches). Hopefully, your site is in order and accessible across devices. We’re going to assume so and take…
How to Stand out in the Crowd of Article Pushers
As part of the internal marketing team here at Oneupweb, I spend some time trying to get the attention of journalists. If you’ve ever worked in PR, you’ll know that that isn’t always as easy as it sounds. That half hour you just spend perfecting an email? It’s getting scanned for something newsworthy, for surprising…
New Music Tuesday – Greensky, The Devil & Gunfighter Ballads
New Music Tuesday needs more broken strings! Below is a short playlist of bands that I think you should be listening to right now. I picked one song for each band, although I highly recommend checking out the entire album. And since music is best enjoyed live, I linked to local band info and tour…
New Music Tuesday – Bro-Country – Wait, What? Really?
“I have a confession to make: I’ve been listening to a ton of country music lately –bro-country at that,” said Shawn Finn. What is bro-country you ask? It’s a sub-genre of country that incorporates rock, pop and rap. Music critic Jody Rosen was the first to coin the term in an article he wrote not…
April 21 is Mobilegeddon—Get on Board with Oneupweb’s Mobile Response Team
This is the situation. The situation is this: Come April 21, 2015, websites that are not mobile-friendly will see a significant drop in mobile traffic as Google will begin to use mobile-friendliness as a ranking signal for searches made using mobile phones. If you’re not sure if your site is mobile-friendly, visit Google’s Mobile-Friendly Test…
The Golden Question: Should I Handle Digital Marketing In-House or Hire an Agency?
Your company has reached a critical juncture, you’re either: 1) Growing beyond your ability to keep up 2) Stagnating 3) Or gasp… shrinking … In other words…you need help. Your sales team needs more leads in the pipeline and they need to either close that business fast, or access an automated system for long-term cultivation. It’s time…
