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New Music Tuesday – German Style
This week’s New Music Tuesday is coming from all the way from Germany. Seriously. Cro, a German rapper/singer is a mixture between pop and rap – what the lead singer considers “Raop.” I was introduced to his music by one of my best friends about a year ago. She was running one day and this…
Music Tuesdays! Exciting!
All right y’all, here’s a mix and match of some of my favorite songs right now. I can never pick a specific sound or theme and stick to it. It’s literally impossible. So here it is, my (Totally Subject to Change at Any Given Moment) List of Five Favorite Songs (Today). (And since rules are…
New Music Tuesday! My Top 10 in 2015
For this installment of “New Music Tuesday” I thought I’d introduce you to ten new albums I’ve been listening to in 2015. There’s a little something for everyone, so take a few minutes to sample until you find something you like. And if you have any music suggestions, please leave them in the comments! I…
Thinking Clearly 101: Avoid Information Bias
Avoid the delusion that more information will always lead to better decision making. One of the ways we bring value to clients is by offering a monthly report detailing information crucial to project success. Sure, it’s not uncommon for a digital agency to create a report, but we take ours seriously. They’re battle plans. They’re…
Whitespace or Dead Space: Beware the Horror Vacui of Web Design
Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights and whitespace. Some fears are so great that they have plagued mankind for centuries. Whitespace may seem like an odd addition to this list, but I have seen many savvy business men/women fall prey to the horror vacui—the fear of empty space. Don’t fear…
New Music Tuesdays: From the Land of Scots, Synth
Last week was our first foray into New Music Tuesdays—the recurring forum where we offer a little glimpse into what we’re listening to when we’re doing our thing. This week, a band from the Land of Scots . . . CHVRCHES This Scottish three-piece has my heart right now—although really, I’ve been in love since…
The Traverse City Balance of Live/Work/Play
Last week we learned that the Traverse Bay Economic Development Corporation (TBEDC), an arm of the Traverse City Area Chamber of Commerce, is sponsoring the production of a video highlighting tech-related business in Grand Traverse County. Intended to promote the Traverse City area to potential new businesses and entrepreneurs, the video project features several businesses…
4 Ways to Create a Culture of Humanity Within Projects
Successful project management establishes a dynamic culture where both conflicts and agreements are safely expressed – a culture of humanity. As an account manager, a question I often ask myself is, “How do I manage this project well? How do I keep everyone focused on goals and motivated to achieve them?” I believe the answers…
Retention Slips :: How Much Would Your Revenue Increase by Improving Customer Retention?
Your customers hang out online. Are your digital marketing efforts keeping them satisfied? Quick Takeaways: Small increases in customer retention rates result in significant revenue increases The Golden Rule is alive and well—the biggest reason customers leave is because they were treated poorly Social media is low-hanging fruit for retention strategy starting points Measure and…
Super Bowl 49
There is nothing I’d rather do on this Monday morning at work than write about my favorite, and least favorite, Super Bowl commercials. Seriously, I wait all year long to judge the companies who spend $4M on a 30-second spot and a jaw-dropping $8M on a 60-second spot. What other venue allows your brand to…
Optimize Your Web Page for Voice Search
Note: This post was created in 2015. While it’s mostly still good info, we recommend checking out our more recent post about optimizing for voice search. And help Google rank your page as the answer to conversationally-posed search queries. In Fall 2013, Google launched the Hummingbird algorithm in part to better understand conversational search queries –…
Content is Dead – Until it is Found
The digital space is always exciting and always moving at warp speed. For me, that means constant engagement, constant connectivity. It is unbelievably overwhelming, yet utterly satisfying. What is content marketing, exactly? It is the melding of art and science, commerce and content, strategy and optimization. Content marketing is an all-encompassing puzzle, where each piece…
