Blog
Digital Marketing: Pulling Back the Curtain
A Look into the Fantastical Voyage That Is the Redesign and SEO Campaign for Our Own Heretofore Neglected Website We have to confess something. For a while now, we’ve neglected our own website—true, we’ve been pretty busy doing some cool digital marketing for our clients, but the result has been a Frankenstein-esque Oneupweb.com with a…
Introducing Our Mover and Shaker – Rob VanderStelt
Rob VanderStelt Senior Media Production Manager This is going to make me feel old, but I’ve been doing this sort of work for about 15 years. I’ve been in the marketing industry specifically for about 10 years, Where I’ve done everything from motion graphics to photography to directing videos for clients. Before that I worked…
Local Networking Works
How many times have you been to a networking event where you didn’t meet one person that you didn’t already know? Or one where you had every intention of introducing yourself but you ended up spending the whole time talking to your friend? I’d say the majority of networking events I have been to have…
Business-to-Human Month
Businesses are things—but business is human. This month, we turn our attention internally. We’re going to share the bios of each current Oneupwebber so you can get to know us on a more personal level. We’ll share a few blog posts about the more human-side of business, from personal branding to the benefits of local…
Oneupweb to Host Google-Sponsored Event
Oneupweb and Google have teamed up to help put Traverse City on the map! Do you own a business in Traverse City? If so, come to Small Business Training Day where you will learn about a range of topics to help businesses grow online, including: How to put your businesses on Google+ and Google Maps…
Google Begins Calling out Mobile-Friendly Sites in Search Results
Is your site mobile friendly? Google confirmed that it cares about mobile-friendly design a lot when it announced November 18 that it has begun a gradual roll-out of optimizing its search results for mobile users by adding a “mobile-friendly” label to search results that are considered “mobile-friendly.” This change has been rolling out globally over…
Cherryland Electric Cooperative and Oneupweb Team Up
“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and…
Google Video Goodness: 6 Oneupweb Originals
Have I mentioned the fantastic talents of Rob VanderStelt, our in-house video guru? The guy does amazing things. Recently, he put together the following videos for our Google-month feature. Check out the final cut for “How Much Do You Know About Google?” and then watch some footage that we had to nix from that video:…
The “B” Side: A Mixtape Infographic of Google Facts
Google is one of the most influential companies ever, and it’s practically synonymous with the Internet. This infographic highlights some of our favorite facts about Google that you may not have heard before. And for even more fun facts, watch our video! Is the “Google 15” a risk you’re willing to take? Goats are a…
These Big Brands Took a Google Penalty to the Face
There will always be someone trying to cheat, hoodwink or scam the system wherever money is to be made. In the early years of internet, snake oil salesmen ran amok, uncovering clever ways to “game” search engine algorithms in order to boost their rankings in organic search results. Then the law of the land was…
Robot Butler Terrifies Me
A helping hand is on the way. Live in the future by living with the future. -Robot Butler marketing messaging Something tells me the Internet is messing with me—this can’t be a real thing. A robot butler “designed to take over every aspect” of my life— every aspect? This thing kind of spooks me out,…
Timing Your Launch: A Lesson from Kickstarter
Timing is one of marketing’s trickiest details. Think about a time when you and your team thought you had planned the perfect marketing tactic or campaign. But then things didn’t go quite as expected. What happened? Any number of things can sink even our best-laid plans—but maybe it was just bad timing? The Case of…
