Blog
Robot Butler Terrifies Me
A helping hand is on the way. Live in the future by living with the future. -Robot Butler marketing messaging Something tells me the Internet is messing with me—this can’t be a real thing. A robot butler “designed to take over every aspect” of my life— every aspect? This thing kind of spooks me out,…
Welcome to Month Google
If only I could get more traffic from Google… If only Google would take me out from under their thumb… If only I knew how much of my professional life would be catering to the whims strategic, user-centric updates of search engines… If only… Those words were lamented by one of our SEOs and they’re…
Is Winter Coming for Your Business? Addressing “The Pivot”
In George R.R. Martin’s popular series of fantasy novels, “A Song of Ice and Fire,” which you probably know from its HBO television adaptation “Game of Thrones,” the ominous creed the Stark family lives by is, “Winter is coming.” It’s a truism. If you live in northern climates (like us!) you recognize this as a…
Are You Ready? Get Our Guide on Weathering Challenges
I told you we had some good stuff planned, didn’t I? Well, here it is! Our new direction with the way we create and disseminate content. Moving forward, our blog will be anchored to a specific topic. This month, we discuss seasonality. Seasonality is more than just retail and Santa Claus. Buying cycles, budgets, cyclical…
Timing Your Launch: A Lesson from Kickstarter
Timing is one of marketing’s trickiest details. Think about a time when you and your team thought you had planned the perfect marketing tactic or campaign. But then things didn’t go quite as expected. What happened? Any number of things can sink even our best-laid plans—but maybe it was just bad timing? The Case of…
‘Tis the Season for Something Different
Welcome to Oneupweb. If you haven’t come across us before, we’re glad you’re here. If you have—you may notice something’s a little different. And that’s good because that’s our theme for this October: seasonality. But not just in the traditional sense, like holiday planning. We’re also using it in the broadest sense possible. What does…
What’s New? Well, an iMedia Article, for Starters
Excuse me while I blow the dust off this keyboard. *Cue exaggerated sound similar to someone blowing out birthday candles. Wow, that’s better. So it’s been a while since I last contributed to this blog. It’s not like I’ve been neglecting you or anything. It’s just that I’ve been busy doing other things—our entire content…
6 Killer Songs You Heard First In Ads
If you think Spotify is a gift from god, and you get most of your news from AdAge, then you’re a lot like me. Music and advertising have the power to derive emotion and influence their audience in powerful ways. Combine the two, and that is a serious force to be reckoned with. Here are…
Oneupweb’s ALS Ice Bucket Challenge
In case you haven’t noticed, plenty of people have been dumping water on their heads in support of the ALS Association. You may have even been a participant, too. Well—it’s finally reached Oneupweb’s doors. Over the weekend, our Director of Sales and Marketing, Carly Wujick, was challenged by her sister. She accepted the challenge and…
Marketing Tip of the Week: It’s Dangerous to Go Alone
If you’re like me, classic video games taught you lots of valuable life lessons, like how good prevails over evil or how sometimes it takes some trial-and-error to get it right. This week, our marketing tip comes inspired from The Legend of Zelda. This Week’s Tip of the Week: It’s dangerous to go alone!…
Want to know what’s cool? Pizza, Beer and Marketing Retainers
Don’t believe me? In my world things don’t get much cooler than a hot pizza, a cold beer and a marketing retainer in place ready to support a client with any challenge they are experiencing with only a simple call or e-mail. Think about your everyday life and how cool it is to have someone…
What To Expect When You’re Expecting A Website Redesign
The web design guide that reassuringly answers the questions of expectant site owners, from the planning stage through maintenance. Featuring a stage-by-stage look at the growth of your website and complete sections on category-specific needs, your role in the process, choosing an agency—and more. Surgeons provide their patients with a thorough overview of the surgery….
