Blog
Our Creds – We’re Certified and We Know It
Our internal marketing team, Chris, Nicole and Alaina, is officially HubSpot certified! We don’t always toot our own horns over here, but when we do it sounds like this —TOOT! If you’re not familiar with HubSpot, it’s the marketing industry’s most popular inbound marketing software platform, helping companies attract visitors, convert leads and close business….
Thanks for Visiting Oneupweb
You may have found this page by accident. That’s okay. Learn more about us here: oneupweb bbq…
Let’s Get Personal about Your B2B Content Marketing
In terms of business value, if all things are equal between you and the competition, are you confident that you’ll win the heart of your ideal customer? Excuse me for sounding like a Cheap Trick, but I want you to want me. Of course it’s one thing to say that and another thing to actually…
Business Strategy Meets General Counsel with Chris Carol
Name: Chris Carol Position: Director of Business Strategy and General Counsel What’s your average day like at Oneupweb? It varies. As general counsel, I offer advice and guidance on legal aspects affecting the business. That might be a number of things, though I’m partial to contract drafting, negotiation and intellectual property matters. Recently, I’ve been…
Meet Our Graphic Design Ninja – April Wilson
Name: April Wilson Position: Graphic Designer What’s your average day like at Oneupweb? Fun-filled day of awesome! Plus, delish coffee and sexy design. Tell us about a favorite client moment. I am currently behind the scenes … working like a ninja. Tell us about a favorite Oneupweb moment in general. During the interview process, I…
Digital Marketing: Pulling Back the Curtain
A Look into the Fantastical Voyage That Is the Redesign and SEO Campaign for Our Own Heretofore Neglected Website We have to confess something. For a while now, we’ve neglected our own website—true, we’ve been pretty busy doing some cool digital marketing for our clients, but the result has been a Frankenstein-esque Oneupweb.com with a…
Introducing Our Mover and Shaker – Rob VanderStelt
Rob VanderStelt Senior Media Production Manager This is going to make me feel old, but I’ve been doing this sort of work for about 15 years. I’ve been in the marketing industry specifically for about 10 years, Where I’ve done everything from motion graphics to photography to directing videos for clients. Before that I worked…
Local Networking Works
How many times have you been to a networking event where you didn’t meet one person that you didn’t already know? Or one where you had every intention of introducing yourself but you ended up spending the whole time talking to your friend? I’d say the majority of networking events I have been to have…
Business-to-Human Month
Businesses are things—but business is human. This month, we turn our attention internally. We’re going to share the bios of each current Oneupwebber so you can get to know us on a more personal level. We’ll share a few blog posts about the more human-side of business, from personal branding to the benefits of local…
Oneupweb to Host Google-Sponsored Event
Oneupweb and Google have teamed up to help put Traverse City on the map! Do you own a business in Traverse City? If so, come to Small Business Training Day where you will learn about a range of topics to help businesses grow online, including: How to put your businesses on Google+ and Google Maps…
Google Begins Calling out Mobile-Friendly Sites in Search Results
Is your site mobile friendly? Google confirmed that it cares about mobile-friendly design a lot when it announced November 18 that it has begun a gradual roll-out of optimizing its search results for mobile users by adding a “mobile-friendly” label to search results that are considered “mobile-friendly.” This change has been rolling out globally over…
Cherryland Electric Cooperative and Oneupweb Team Up
“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and…
