Blog
Google Video Goodness: 6 Oneupweb Originals
Have I mentioned the fantastic talents of Rob VanderStelt, our in-house video guru? The guy does amazing things. Recently, he put together the following videos for our Google-month feature. Check out the final cut for “How Much Do You Know About Google?” and then watch some footage that we had to nix from that video:…
The “B” Side: A Mixtape Infographic of Google Facts
Google is one of the most influential companies ever, and it’s practically synonymous with the Internet. This infographic highlights some of our favorite facts about Google that you may not have heard before. And for even more fun facts, watch our video! Is the “Google 15” a risk you’re willing to take? Goats are a…
These Big Brands Took a Google Penalty to the Face
There will always be someone trying to cheat, hoodwink or scam the system wherever money is to be made. In the early years of internet, snake oil salesmen ran amok, uncovering clever ways to “game” search engine algorithms in order to boost their rankings in organic search results. Then the law of the land was…
Robot Butler Terrifies Me
A helping hand is on the way. Live in the future by living with the future. -Robot Butler marketing messaging Something tells me the Internet is messing with me—this can’t be a real thing. A robot butler “designed to take over every aspect” of my life— every aspect? This thing kind of spooks me out,…
Timing Your Launch: A Lesson from Kickstarter
Timing is one of marketing’s trickiest details. Think about a time when you and your team thought you had planned the perfect marketing tactic or campaign. But then things didn’t go quite as expected. What happened? Any number of things can sink even our best-laid plans—but maybe it was just bad timing? The Case of…
What’s New? Well, an iMedia Article, for Starters
Excuse me while I blow the dust off this keyboard. *Cue exaggerated sound similar to someone blowing out birthday candles. Wow, that’s better. So it’s been a while since I last contributed to this blog. It’s not like I’ve been neglecting you or anything. It’s just that I’ve been busy doing other things—our entire content…
6 Killer Songs You Heard First In Ads
If you think Spotify is a gift from god, and you get most of your news from AdAge, then you’re a lot like me. Music and advertising have the power to derive emotion and influence their audience in powerful ways. Combine the two, and that is a serious force to be reckoned with. Here are…
Oneupweb’s ALS Ice Bucket Challenge
In case you haven’t noticed, plenty of people have been dumping water on their heads in support of the ALS Association. You may have even been a participant, too. Well—it’s finally reached Oneupweb’s doors. Over the weekend, our Director of Sales and Marketing, Carly Wujick, was challenged by her sister. She accepted the challenge and…
Marketing Tip of the Week: It’s Dangerous to Go Alone
If you’re like me, classic video games taught you lots of valuable life lessons, like how good prevails over evil or how sometimes it takes some trial-and-error to get it right. This week, our marketing tip comes inspired from The Legend of Zelda. This Week’s Tip of the Week: It’s dangerous to go alone!…
What To Expect When You’re Expecting A Website Redesign
The web design guide that reassuringly answers the questions of expectant site owners, from the planning stage through maintenance. Featuring a stage-by-stage look at the growth of your website and complete sections on category-specific needs, your role in the process, choosing an agency—and more. Surgeons provide their patients with a thorough overview of the surgery….
Marketing Tip of the Week: A Little Sugar
No matter what adjective you choose to describe the best, tastiest, most effective and totally Shweet marketing it’s important to remember that it takes more than just a 50-cent package of Kool-Aid to make your brand flavor stand out. It takes a little something extra that must be mixed to taste, occasionally adjusted and applied…
Marketing Planning Survival Guide Part I: Google Analytics
Planning your digital marketing strategy can seem a lot like being dropped in the Amazon and fending for yourself. What’s the best kind of trap for snaring the critters I plan on eating? How can I make it to the river without getting hugged to death by an anaconda? And how do I avoid contracting…
