Blog
What’s New? Well, an iMedia Article, for Starters
Excuse me while I blow the dust off this keyboard. *Cue exaggerated sound similar to someone blowing out birthday candles. Wow, that’s better. So it’s been a while since I last contributed to this blog. It’s not like I’ve been neglecting you or anything. It’s just that I’ve been busy doing other things—our entire content…
6 Killer Songs You Heard First In Ads
If you think Spotify is a gift from god, and you get most of your news from AdAge, then you’re a lot like me. Music and advertising have the power to derive emotion and influence their audience in powerful ways. Combine the two, and that is a serious force to be reckoned with. Here are…
Oneupweb’s ALS Ice Bucket Challenge
In case you haven’t noticed, plenty of people have been dumping water on their heads in support of the ALS Association. You may have even been a participant, too. Well—it’s finally reached Oneupweb’s doors. Over the weekend, our Director of Sales and Marketing, Carly Wujick, was challenged by her sister. She accepted the challenge and…
Marketing Tip of the Week: It’s Dangerous to Go Alone
If you’re like me, classic video games taught you lots of valuable life lessons, like how good prevails over evil or how sometimes it takes some trial-and-error to get it right. This week, our marketing tip comes inspired from The Legend of Zelda. This Week’s Tip of the Week: It’s dangerous to go alone!…
What To Expect When You’re Expecting A Website Redesign
The web design guide that reassuringly answers the questions of expectant site owners, from the planning stage through maintenance. Featuring a stage-by-stage look at the growth of your website and complete sections on category-specific needs, your role in the process, choosing an agency—and more. Surgeons provide their patients with a thorough overview of the surgery….
Marketing Tip of the Week: A Little Sugar
No matter what adjective you choose to describe the best, tastiest, most effective and totally Shweet marketing it’s important to remember that it takes more than just a 50-cent package of Kool-Aid to make your brand flavor stand out. It takes a little something extra that must be mixed to taste, occasionally adjusted and applied…
Marketing Planning Survival Guide Part I: Google Analytics
Planning your digital marketing strategy can seem a lot like being dropped in the Amazon and fending for yourself. What’s the best kind of trap for snaring the critters I plan on eating? How can I make it to the river without getting hugged to death by an anaconda? And how do I avoid contracting…
3 Things I’ve Learned From the 31 Day LinkedIn Challenge – So Far
I kicked off this month with a challenge: to write 31 LinkedIn recommendations. It’s just about the half-way point, and here is what I’ve learned so far. 1. LinkedIn is Slow If you’ve ever tried to delete a post from LinkedIn, you know what I’m talking about. For those who don’t know, after I submit…
Marketing Tip of the Week: Always Be Testing
Few forms of advertising give marketers the ability to methodically refine their efforts as paid media does. We’ve talked before about the value of A/B testing in PPC before, but we wanted to reiterate the message with our Monday tip. So, grab your lab coat and safety goggle. This Week’s Marketing Tip: Always Be…
Marketing Tip of the Week: I’m So Fancy
From L.A. to Tokyo… it’s easy to get caught up in the aesthetics of website design: beautiful fonts, bold images, great colors, but if your website isn’t helping your customers find what they’re looking for you’re missing the point. Functionality and user experience should lead your website design project. Want to see it in…
Allocate Your Marketing Budget Like a Pro: 3 Fail-Proof Steps
Whether you represent a brand that’s large, small or somewhere in between—you’re likely dealing with a marketing budget that feels stretched—at best. Marketing budgets don’t tend to run in excess, despite the fact that digital flipped marketing from a cost center to a profit center for most businesses. So where do you start? How do…
3 Ways to Overcome Work Stagnation
Oneupweb is located in a tourist town. Consequently, if you live here, during summer it feels like everyone is on vacation except for you. From Memorial Day to Labor Day, there are literally thousands of new people in your town, and none of them are at work. As if that weren’t enough, the Oneupweb office…
