Blog
Marketing Tip of the Week: Sometimes You’re Busy
The Oneupweb marketing team found themselves extra busy this week working on lots of awesome stuff for all our wonderful clients and clients-to-be. But rather than let it get us down and skipping out on this week’s marketing tip, we realized that our busy state of being is this week’s most timely and appropriate…
So, What’s it Like to Work With Oneupweb?
“Welcome to Oneupweb!” 45 shiny, happy people have formed a human hallway for you to pass through, all cheering your name, slapping you high five. As you near the end of your personal walk of fame, she appears. A crisp, white, linen towel draped over her arm. Champagne in hand. One glass for you and…
If I Were 22 Again
Wow. What a tough age. I wouldn’t want to be 22 again, but if I were I’d pass a few tips along to myself. Here we go—short and sweet. What you truly know would fit in a thimble. No matter how book smart you are, you’re a dumb-ass. You have lots of learning to do…
33 Web Design Terms You Need to Know
HTML, CSS, CTA, RSS, RGB—it’s easy to be confused by the myriad of terms floating around the web. But, when it comes to designing and managing your website the more familiar you are with the jargon the better prepared you are to communicate with your team. For this reason we have compiled 33 need-to-know terms…
They’re Here: New Facebook Right Hand Column Ads Now Being Served
On June 24, 2014, Facebook rolled out its new ad format for ads that appear in the right hand column of the News Feed. We gave you readers a heads up about this back in April, in this post here. Here’s what you need to know now: Right Hand Column (RHC) Ads are here RHC…
The Importance of “Face Time” – Making Time to Meet in Person
It’s amazing how much we get accomplished on a daily basis communicating by e-mail, phone and other channels (texts, blogs, chat, and social media). In fact, I send and receive about 50 to 75 e-mails a day. In today’s fast-paced marketing and communications landscape these forms of communication are essential to stay connected with each…
Twitter Remarketing: It’s Awesome & You’re Ignoring It
I wrote a blog a few weeks ago about what a slam dunk Twitter cards could be for your business and how ridiculously easy they are to set up. It went over like a lead balloon. I believe it was officially the least viewed blog post I’ve ever written. (I’m totally not offended. But Twitter…
Stop Going Bald Over Google Local
Author’s note: This is a joint post written alongside Oneupweb’s Krista Olson. She rocks. It’s been a long time coming, but Google has re-invested in its local product, now named Google My Business. For years, business owners, search marketers, and social media consultants have bemoaned the mess that is Google for local businesses. Google local…
Marketing Tip of the Week: Speak to Me
This Week’s Tip: Speak to Me. No Matter How Far Your Message Reaches, I’m Experiencing It Alone In case you missed it, Check out and share last week’s marketing tip! Previous Tips: If You Do It—Put Some Budget To It Build Brand Loyalty Jargon Kills Marketing …
Do you NEED custom reports or do you WANT them?
It’s no secret that one of the great advantages to digital marketing is the ability to track and analyze dollar for dollar, just how well campaigns are working. So much so, that over the last couple of years I’m seeing a real rise in the number of marketing teams who are really, truly embracing their…
Google’s New Effort to Improve Mobile Search
As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a…
5 Fantastic Websites that Encourage You to Play With Your Food
As a creative medium, the Internet has given brands not just a new advertising channel, but new opportunities to entertain, educate and intrigue us. These five food websites remind us of what we knew when we were young—that playing with your food is fun—and present inspiring interactive experiences that strengthen the bond between us and…
