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3 Insanely Simple Steps to Keep Business Growth Painless & Productive
Leading a small company has its challenges. As the owner and CEO of one myself, each day is something I can get excited about. Each day can also bring some dread because I never know just what it will hold. There are lots of trials by fire and shoot-from-the-hip situations but it’s my experience that…
How to Fail Quickly at Blogging; AKA: Blog Post Kryptonite
I should have called this post “WEBINAR RECAP: Big Data.” Would have been a sure fire way to sink it—fast. That’s not generally the goal. I know that. But if we’re talking about colossal failures, it would have been appropriate. Literally. Our worst performing blogs contain the following words: Webinar Recap Big Data Adding the…
Why Business Marketers are Jumping into Snapchat
I’ll be honest. I had no idea how to use Snapchat until a month ago. Yes, I live and breathe digital marketing on a daily basis, but I had no idea how or why I would want to use it. Snapchat is a mobile app that allows users to send doodled upon photos to contacts;…
What’s the Real ROI?
One of the most important decisions that any business, but especially growing mid-sized businesses, face is how and where to spend marketing dollars. This is compounded by the ever growing and shifting channels that are available; stay in print, go all digital, how to reach local, what’s the right mix and diversity…the questions can roll…
Does My Landing Page Suck? 7 Questions To Ask Yourself
Your media buys are targeted. Your ad creative – brilliant. The click-through-rates have never been better… but leads aren’t pouring in. My friend, your landing page just might suck. Ask yourself these 7 questions to start building more successful landing pages, and get the most out of your ever diminishing advertising budget. 1. Is My…
Breaking Down 5 Key Content Marketing Metrics
Your content marketing efforts are robust and coordinated. You’re creating videos, product pages, white papers, blog posts, promotional materials, and more across a variety of channels to drive sales and boost profits. But how do you measure the efficacy of those efforts, in a segmented and clear way? We break down five key content marketing…
5 Key Statistics about Digital Offers and Couponing
Growing up, I remember going to the grocery store with my mom. She’d bring a wrinkled, worn out envelope with her, every time. Inside were several crumpled, half-torn thin pieces of newspaper or magazines—items cut and saved to be used on household essentials; things like fabric softener, peanut butter and apple juice. Couponing has changed…
7 Ways to Fail Better – Your Guide to Jump Starting A/B Testing for PPC Ads
So you’ve started a Google AdWords campaign. You have a campaign configuration that makes sense. You’ve selected keywords that are relevant to your business, and you’ve narrowed down your geographic targeting and day-parting. Now you want to get the most out of your ads. A/B Testing is a great way to optimize your click-through-rate, learn…
5 Tips for Better Business Blogging
Does your business have a blog? Is it driving new traffic to your website? Is it being used to speak to industry news or trends that are meaningful to your customer base? Blogging can be a potent tool for attracting new visitors to your company website. It can also deepen engagement with existing customers, develop…
What Is Oneupweb?
Often I’m asked, “What does Oneupweb do?” Seems like that should be an easy answer—and on the surface it is. The so called elevator pitch goes something like this: Oneupweb is a full service digital marketing agency providing everything from strategic planning, website development, online advertising and content marketing. Sounds special, right? Not really. To…
Facebook’s New Ad Format: 3 Things You Need to Know
Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually…
Up Close & Personal : 3 Insights About Today’s Business Buyer
Someone called last week and said, “Carly, your blog posts are ridiculously awesome, but they all have a recurring mandate; know your audience. Can you please help me with that part!?!” No, actually, no one called and said that. Or emailed. Or left it in a comment. (But that’s ok, I will keep writing for…
