Blog
Breaking Down 5 Key Content Marketing Metrics
Your content marketing efforts are robust and coordinated. You’re creating videos, product pages, white papers, blog posts, promotional materials, and more across a variety of channels to drive sales and boost profits. But how do you measure the efficacy of those efforts, in a segmented and clear way? We break down five key content marketing…
5 Key Statistics about Digital Offers and Couponing
Growing up, I remember going to the grocery store with my mom. She’d bring a wrinkled, worn out envelope with her, every time. Inside were several crumpled, half-torn thin pieces of newspaper or magazines—items cut and saved to be used on household essentials; things like fabric softener, peanut butter and apple juice. Couponing has changed…
7 Ways to Fail Better – Your Guide to Jump Starting A/B Testing for PPC Ads
So you’ve started a Google AdWords campaign. You have a campaign configuration that makes sense. You’ve selected keywords that are relevant to your business, and you’ve narrowed down your geographic targeting and day-parting. Now you want to get the most out of your ads. A/B Testing is a great way to optimize your click-through-rate, learn…
5 Tips for Better Business Blogging
Does your business have a blog? Is it driving new traffic to your website? Is it being used to speak to industry news or trends that are meaningful to your customer base? Blogging can be a potent tool for attracting new visitors to your company website. It can also deepen engagement with existing customers, develop…
What Is Oneupweb?
Often I’m asked, “What does Oneupweb do?” Seems like that should be an easy answer—and on the surface it is. The so called elevator pitch goes something like this: Oneupweb is a full service digital marketing agency providing everything from strategic planning, website development, online advertising and content marketing. Sounds special, right? Not really. To…
Facebook’s New Ad Format: 3 Things You Need to Know
Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually…
Up Close & Personal : 3 Insights About Today’s Business Buyer
Someone called last week and said, “Carly, your blog posts are ridiculously awesome, but they all have a recurring mandate; know your audience. Can you please help me with that part!?!” No, actually, no one called and said that. Or emailed. Or left it in a comment. (But that’s ok, I will keep writing for…
A 5-Step Approach to Getting Started with Content Marketing
I’ve been traveling the past eight days with two of my staff, meeting with clients and prospects of mid-sized B2B companies in a variety of sectors. The one-on-one exchange has been one of the biggest benefits of this trip—far more productive than sitting at a trade show trapped in a booth, staring across the aisle…
We’re Excited about Twitter’s Redesign & Why You Should Be, Too
After much anticipation, Twitter has finally announced that it will be rolling out a new profile page design for all users. The most anticipated change is the inclusion of a larger, more visually impactful header image for profile pages, as well as the complete removal of background images. But wait there’s more! Not only has…
“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency
I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes, know this, I wasn’t always on the agency side. Not only…
That’s No Moon: 3 Things You Need To Know About Google Universal Analytics
In the pivotal scene of one of the greatest movies of all time, Star Wars, Davish “Pops” Krail and his squad of Y-wings are making a run in the trenches of the Death Star, when suddenly bolts of lasers tear through two of his squadmates. “Lost Tiree, lost Dutch,” Pops manages, “They came from…behind,” he…
Why Michigan? Why Anything Difficult?
Some recent work in Florida reminds me what Oneupweb is all about, and the importance of writing your own story. Since our company’s founding in 1996, we’ve worked with a lot of folks in a lot of places. From New York to Minneapolis, Chicago to Portland, Dallas to Charleston and everywhere in between, Oneupweb’s account…
