Blog
A 5-Step Approach to Getting Started with Content Marketing
I’ve been traveling the past eight days with two of my staff, meeting with clients and prospects of mid-sized B2B companies in a variety of sectors. The one-on-one exchange has been one of the biggest benefits of this trip—far more productive than sitting at a trade show trapped in a booth, staring across the aisle…
We’re Excited about Twitter’s Redesign & Why You Should Be, Too
After much anticipation, Twitter has finally announced that it will be rolling out a new profile page design for all users. The most anticipated change is the inclusion of a larger, more visually impactful header image for profile pages, as well as the complete removal of background images. But wait there’s more! Not only has…
“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency
I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes, know this, I wasn’t always on the agency side. Not only…
That’s No Moon: 3 Things You Need To Know About Google Universal Analytics
In the pivotal scene of one of the greatest movies of all time, Star Wars, Davish “Pops” Krail and his squad of Y-wings are making a run in the trenches of the Death Star, when suddenly bolts of lasers tear through two of his squadmates. “Lost Tiree, lost Dutch,” Pops manages, “They came from…behind,” he…
Why Michigan? Why Anything Difficult?
Some recent work in Florida reminds me what Oneupweb is all about, and the importance of writing your own story. Since our company’s founding in 1996, we’ve worked with a lot of folks in a lot of places. From New York to Minneapolis, Chicago to Portland, Dallas to Charleston and everywhere in between, Oneupweb’s account…
I Want All the Brains: A Non-Zombie Approach to Client Success
Your account managers seem to be perpetually on a client call. Your developers are always wearing headphones. And your creative team is—ugh—all the way at the other end of the floor. You have the feeling you should be chatting more, throwing around ideas, but you can’t seem to make it happen. Sound familiar? Even if…
Digital Marketing: It’s Expensive
Run a search on how much digital marketing costs or how to calculate an annual marketing budget. There are hundreds of results. There are few clear answers. You’ll find plenty of opinion on the pros and cons of hourly vs. project-based pricing. There’s a growing school of thought urging CMOs to think of marketing dollars…
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
Formal RFPs : 4 Ways to Guarantee the Responses You Want
It’s spring time (close enough) and you can smell the marketing and advertising RFPs getting ripe on the vine. They’re ready to be launched into the world seeking fruitful new agency partners and creative brilliance. Or at least, that’s the idea. If you’ve lived through the process on either side, you know that it rarely…
OneUpWeb Presents: Content Marketing and B2B Lead Gen, A Webinar
Content marketing is a personal, conversational approach to marketing. It takes many forms—from infographics to white papers, blog posts (this is content marketing) to webinars. No matter what form it takes, there are ways to make it work for your business. In our latest webinar from this past Friday, we talked about content marketing and…
MAKE SOME NOISE – A Celebration of Women who Rock! at SXSW
We are continuing the celebration of International Women’s Day with our client, Lisa Freede, as she participates in MAKE SOME NOISE – A Celebration of Women who Rock! at SXSW tonight, Wednesday, March 12th. Founder and Creative Director, Lisa Freede, will be joined by ELLE Magazine editor, Rachel Baker, New York fashion designer, Jonathan Simkhai,…
Cage Match! WordPress, Joomla, and Drupal!
Anytime we get rolling on a site redesign project, we always have to tackle the question of which CMS is “best”. And anytime we’re working on a publishing site, at some point in the conversation we’re going to compare WordPress, Joomla, and Drupal. All 3 CMS have very devoted (and ardent) supporters. You can, without…
