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That’s No Moon: 3 Things You Need To Know About Google Universal Analytics
In the pivotal scene of one of the greatest movies of all time, Star Wars, Davish “Pops” Krail and his squad of Y-wings are making a run in the trenches of the Death Star, when suddenly bolts of lasers tear through two of his squadmates. “Lost Tiree, lost Dutch,” Pops manages, “They came from…behind,” he…
What’s up with inbound marketing? Why should you care?
Is everyone into inbound marketing these days? I’ve taken to tallying the number of times inbound appears while my colleagues and I read our morning trades (ahem, blogs). And it’s not just my anecdotal observation that inbound is garnering a lot of buzz, just ask Google. You can see that queries for content relating to…
Take Another Look at Display Advertising
Display Advertising as been an option for companies just about as long as there’s been a public Internet. Likely about 2 hours after the first big site went live, it started to show the first display ads. (ok, that may, possibly, be a slight exaggeration) Banners, skyscrapers and the like have seemingly always been a…
Why Michigan? Why Anything Difficult?
Some recent work in Florida reminds me what Oneupweb is all about, and the importance of writing your own story. Since our company’s founding in 1996, we’ve worked with a lot of folks in a lot of places. From New York to Minneapolis, Chicago to Portland, Dallas to Charleston and everywhere in between, Oneupweb’s account…
I Want All the Brains: A Non-Zombie Approach to Client Success
Your account managers seem to be perpetually on a client call. Your developers are always wearing headphones. And your creative team is—ugh—all the way at the other end of the floor. You have the feeling you should be chatting more, throwing around ideas, but you can’t seem to make it happen. Sound familiar? Even if…
Digital Marketing: It’s Expensive
Run a search on how much digital marketing costs or how to calculate an annual marketing budget. There are hundreds of results. There are few clear answers. You’ll find plenty of opinion on the pros and cons of hourly vs. project-based pricing. There’s a growing school of thought urging CMOs to think of marketing dollars…
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
The Disappearing Desktop: 3 Tips for Mobile Advertising
If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that…
Taking Time for a Pit Stop
Inbound marketing is about getting the right message to the right prospects at the right time. Keep in mind, though, that as a result of decades of outbound marketing, consumers are self-programmed to filter out incoming messages. It’s important to think critically about the messaging that goes out, learn what is performing, and fix what…
Formal RFPs : 4 Ways to Guarantee the Responses You Want
It’s spring time (close enough) and you can smell the marketing and advertising RFPs getting ripe on the vine. They’re ready to be launched into the world seeking fruitful new agency partners and creative brilliance. Or at least, that’s the idea. If you’ve lived through the process on either side, you know that it rarely…
OneUpWeb Presents: Content Marketing and B2B Lead Gen, A Webinar
Content marketing is a personal, conversational approach to marketing. It takes many forms—from infographics to white papers, blog posts (this is content marketing) to webinars. No matter what form it takes, there are ways to make it work for your business. In our latest webinar from this past Friday, we talked about content marketing and…
MAKE SOME NOISE – A Celebration of Women who Rock! at SXSW
We are continuing the celebration of International Women’s Day with our client, Lisa Freede, as she participates in MAKE SOME NOISE – A Celebration of Women who Rock! at SXSW tonight, Wednesday, March 12th. Founder and Creative Director, Lisa Freede, will be joined by ELLE Magazine editor, Rachel Baker, New York fashion designer, Jonathan Simkhai,…
