Blog
Digital Marketing: It’s Expensive
Run a search on how much digital marketing costs or how to calculate an annual marketing budget. There are hundreds of results. There are few clear answers. You’ll find plenty of opinion on the pros and cons of hourly vs. project-based pricing. There’s a growing school of thought urging CMOs to think of marketing dollars…
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
Formal RFPs : 4 Ways to Guarantee the Responses You Want
It’s spring time (close enough) and you can smell the marketing and advertising RFPs getting ripe on the vine. They’re ready to be launched into the world seeking fruitful new agency partners and creative brilliance. Or at least, that’s the idea. If you’ve lived through the process on either side, you know that it rarely…
OneUpWeb Presents: Content Marketing and B2B Lead Gen, A Webinar
Content marketing is a personal, conversational approach to marketing. It takes many forms—from infographics to white papers, blog posts (this is content marketing) to webinars. No matter what form it takes, there are ways to make it work for your business. In our latest webinar from this past Friday, we talked about content marketing and…
MAKE SOME NOISE – A Celebration of Women who Rock! at SXSW
We are continuing the celebration of International Women’s Day with our client, Lisa Freede, as she participates in MAKE SOME NOISE – A Celebration of Women who Rock! at SXSW tonight, Wednesday, March 12th. Founder and Creative Director, Lisa Freede, will be joined by ELLE Magazine editor, Rachel Baker, New York fashion designer, Jonathan Simkhai,…
Cage Match! WordPress, Joomla, and Drupal!
Anytime we get rolling on a site redesign project, we always have to tackle the question of which CMS is “best”. And anytime we’re working on a publishing site, at some point in the conversation we’re going to compare WordPress, Joomla, and Drupal. All 3 CMS have very devoted (and ardent) supporters. You can, without…
If You Ever Need A Wake-up Call – Try Failing
What is it about hitting 50? I still feel like I can take on the world. I look forward to going to battle—I mean work—each day. I dig the smart people I work with (most of the time), and I love the marketing voo-doo we do. But I can’t help becoming reminiscent—thinking back on the…
Getting Your House In Order: A Primer for Inbound Marketing
The days of interruption marketing are nearly over—inbound marketing is quickly replacing the outmoded outbound marketing days of yore. For years now, new technologies have been developed solely for weeding out your outbound marketing efforts (caller id, robust spam filters, and streaming subscription services to name a few). As quickly as new modes of advertising…
Can B2B Find Enough Sex Appeal To Be Successful in Social Media?
Twitter, Facebook, Pinterest, Instagram, YouTube…do you really have to be a sexy consumer brand to make social media work for your business? I would argue that you don’t. But you surely need to understand how you’re going to define “success” in social media before you craft a plan and embark upon it. You also need…
Are You Marketing Like a Nonprofit? (You Should Be)
Before working in digital marketing at Oneupweb, I worked in marketing and public relations for two nonprofits in Grand Rapids, Michigan — one an economic development organization and the other a small liberal arts college. Both were great experiences, and in many ways continue to inform the work I do on behalf of clients today….
Responsive What, Responsive Who?
I’ve been speaking with several people in the higher education market, and a topic that keeps coming up is mobile marketing and a need to reach a mobile audience. Whenever I have this discussion, one of the first questions I ask is whether the website is “responsive.” Sometimes, they don’t know what that really means….
Instagram Video vs. Vine: 5 Things Brands Should Consider
It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat,…
