Blog
If You Ever Need A Wake-up Call – Try Failing
What is it about hitting 50? I still feel like I can take on the world. I look forward to going to battle—I mean work—each day. I dig the smart people I work with (most of the time), and I love the marketing voo-doo we do. But I can’t help becoming reminiscent—thinking back on the…
Getting Your House In Order: A Primer for Inbound Marketing
The days of interruption marketing are nearly over—inbound marketing is quickly replacing the outmoded outbound marketing days of yore. For years now, new technologies have been developed solely for weeding out your outbound marketing efforts (caller id, robust spam filters, and streaming subscription services to name a few). As quickly as new modes of advertising…
Can B2B Find Enough Sex Appeal To Be Successful in Social Media?
Twitter, Facebook, Pinterest, Instagram, YouTube…do you really have to be a sexy consumer brand to make social media work for your business? I would argue that you don’t. But you surely need to understand how you’re going to define “success” in social media before you craft a plan and embark upon it. You also need…
Are You Marketing Like a Nonprofit? (You Should Be)
Before working in digital marketing at Oneupweb, I worked in marketing and public relations for two nonprofits in Grand Rapids, Michigan — one an economic development organization and the other a small liberal arts college. Both were great experiences, and in many ways continue to inform the work I do on behalf of clients today….
Responsive What, Responsive Who?
I’ve been speaking with several people in the higher education market, and a topic that keeps coming up is mobile marketing and a need to reach a mobile audience. Whenever I have this discussion, one of the first questions I ask is whether the website is “responsive.” Sometimes, they don’t know what that really means….
Instagram Video vs. Vine: 5 Things Brands Should Consider
It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat,…
5 Simple Ways to Re-Use Your Existing Blog Content
Creating unique and compelling blog content is hard. Deciding on a topic, writing, editing, proofing, then off to design and production, more proofing, scheduling, tagging… there are so many pieces to producing even the simplest blog. Then you post it, and start the whole process over again the next day. But, your blog has so…
Content Marketing: Are You Relevant?
Welcome to 2014, less than two months young and chock with its own flair: a polar vortex, the winter games, Princeton and Facebook with their public “my smarts are smarter than your smarts war”. Seems like it’s going to be eventful and full of content marketing fodder. (Yes, I had to drop that word into…
CEO’s and Executive Leadership – Do You Spend Time on the Front Lines?
Prospecting and client relationships are nurtured through more than social media. It takes staying in tune with their challenges. When I started my web design business in 1995, the commercial internet was in its infancy. Today, most people who didn’t experience it for themselves probably wouldn’t enjoy operating in its environment today, and they most…
5 Ways to Improve Your B2B LinkedIn Business Page
Are you doing everything you can to leverage LinkedIn for your B2B? Improve your B2B LinkedIn business page using these five simple tips. LinkedIn’s network contains over 3 million professional groups and over 2 million businesses. The professional social network isn’t just for shopping around for your next job—B2B’s can also leverage it to generate…
In a World… Ruled by Video & Infographics
As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast…
Meeting Your Digital Marketing Objectives in Three Steps
You’ve made the commitment to spend more in digital marketing—but how do you go about meeting your digital marketing objectives? Step 1: Identify Your Objectives In 2013, Inc.com asked over 400 digital marketing decision makers to rank the importance of several digital marketing objectives. Chief among them—no real surprise—were driving sales, increasing brand awareness, driving…