Blog
Instagram Video vs. Vine: 5 Things Brands Should Consider
It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat,…
5 Simple Ways to Re-Use Your Existing Blog Content
Creating unique and compelling blog content is hard. Deciding on a topic, writing, editing, proofing, then off to design and production, more proofing, scheduling, tagging… there are so many pieces to producing even the simplest blog. Then you post it, and start the whole process over again the next day. But, your blog has so…
Content Marketing: Are You Relevant?
Welcome to 2014, less than two months young and chock with its own flair: a polar vortex, the winter games, Princeton and Facebook with their public “my smarts are smarter than your smarts war”. Seems like it’s going to be eventful and full of content marketing fodder. (Yes, I had to drop that word into…
CEO’s and Executive Leadership – Do You Spend Time on the Front Lines?
Prospecting and client relationships are nurtured through more than social media. It takes staying in tune with their challenges. When I started my web design business in 1995, the commercial internet was in its infancy. Today, most people who didn’t experience it for themselves probably wouldn’t enjoy operating in its environment today, and they most…
5 Ways to Improve Your B2B LinkedIn Business Page
Are you doing everything you can to leverage LinkedIn for your B2B? Improve your B2B LinkedIn business page using these five simple tips. LinkedIn’s network contains over 3 million professional groups and over 2 million businesses. The professional social network isn’t just for shopping around for your next job—B2B’s can also leverage it to generate…
In a World… Ruled by Video & Infographics
As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast…
Meeting Your Digital Marketing Objectives in Three Steps
You’ve made the commitment to spend more in digital marketing—but how do you go about meeting your digital marketing objectives? Step 1: Identify Your Objectives In 2013, Inc.com asked over 400 digital marketing decision makers to rank the importance of several digital marketing objectives. Chief among them—no real surprise—were driving sales, increasing brand awareness, driving…
Focus On the Thing You Do Best
Here is the abridged version of how Oneupweb came to be, but more than that—it’s the story of my friend Jeff and how his advice and guidance helped save my business. Mentor Advice: Focus On the Thing You Do Best — by Lisa Wehr A couple of days ago, several of my “Oneupwebbers” and I…
A Decade Later, Facebook is a Social Commerce Powerhouse
Facebook turns ten today—let’s take a look at its effect on social commerce. Nearly ten years ago, I received an email from a friend at Brandeis University asking me to join something called Facebook. The social network had caught fire at Harvard University (where its founder and creator, Mark Zuckerberg, attended classes) and was starting…
Higher Education Marketing: Your Part-Timers
Today, 18-22 year-old, full-time students living on campus equal only 16% of higher education enrollments. Non-traditional, part-time students are the new majority stakeholder in the higher education industry. Are you doing all you can to attract and retain this demographic? Part-time students are a student-body demographic whose members tend to be older, more financially affluent…
Harnessing the Power of the Sharing Economy
The sharing economy, a burgeoning economic system and business model that encourages the sharing of resources, ideas and assets, is being driven by social media and a new wave of tech startups already worth billions. What are you doing to harness its power? An organization dedicated to helping companies both large and small harness the…
Forget the Fold. Embrace the Scroll.
Back in the olden days of the Internet—the mid 1990s—the average user did not know how to scroll down a web page to access additional content, but times have changed. Almost 20 years later, users are now extremely familiar with scrolling, so much so that in 2011, Apple removed the scrollbar from their operating system,…
